Document

Our Brand

Enhancing your life with LG's products comes with great values, benefits, promise and personality.
OVERVIEW

LG’s philosophy revolves around people, sincerity, and sticking to the fundamentals. It is to understand our customers and to offer optimum solutions and new experiences through ceaseless innovation, thus helping our customers lead better lives.

We are reaching out to discerning consumers with keen sensibilities - people who continue to explore new activities and take on new challenges to experience more and achieve a better life. We have developed our brand image gradually and consistently, always to communicate, “Life’s Good.” We are contemporary yet authentic, always evolving our fundamental philosophies to the modern arena.

Home Appliance &
Air Solution

Refrigerators, Washing machines, Dishwashers, Cooking appliances, Vacuum cleaners, Built-in appliances, Air conditioners, Air purifiers, Dehumidifiers

Home
Entertainment

TVs, Audio & Video, Monitors, PCs & Accessories, Commercial Products

Mobile
Communications

G Series, V Series, K Series

Vehicle
Component Solutions

In-Vehicle Infotainment, HVAC & Motor, Vehicle Engineering

Business Solutions

commercial display solutions, solar solutions, energy storage systems (ESS) and energy management solutions (EMS)

Company Information

Address LG Twin Tower 128, Yeoui-daero, Yeongdeungpo-gu, Seoul, Korea
Tel +82 (0)2 3777 1114
URL http://www.lg.com
Established Oct 1, 1958
2019 LG
Electronics
Presentation
HISTORY

The history of LG Electronics has always been surrounded by the company's desire to create a happier, better life.

Pioneering in technology through LG's innovative start and continuous growth, LG is becoming a faster and smarter global brand of the future.
  • LG Electronics was established in 1958 and has since led the way into the advanced digital era thanks to the technological expertise acquired by manufacturing many home appliances such as radios and TVs.

  • LG Electronics has unveiled many new products, applied new technologies in the form of mobile devices and digital TVs in the 21st century and continues to reinforce its status as a global company.

2010 - Present
2011
Launches shutter-glasses 3D TVs
2012
First in the world to market 84-inch ULTRA HD TV
2013
Introduces HomeChat™ service for smart appliances, Launches Vehicle Components Company
2014
Introduces world’s first 4K OLED TV and webOS smart TV, Introduces the G3 smartphone with Quad HD display
2016
Introduces premium LG SIGNATURE brand
2005
Takes the lead in US drum washing market
2008
Develops world's first LTE mobile modem chip
2009
Becomes the second-largest LCD TV brand worldwide
1978
Achieves USD 100 Million in exports
1982
Establishes first overseas production base in the US
1995
Rebrands company as LG Electronics
1999
Enters joint venture to develop LCD panels
1958
Establishes Gold Star (Now LG Electronics)
1959
Produces Korea's first radio
1965
Produces Korea's first refrigerator
1966
Produces Korea's first TV
JEONG-DO MANAGEMENT

LG Electronics 'Jeong-do Management' embodies our high ethical standards and doing business in a transparent and honest manner.

Pioneering in technology through LG's innovative start and continuous growth, LG is becoming a faster and smarter global brand of the future.

LG Way

"Jeong-do Management" is LG's unique application of ethics.
LG will succeed through fair management practices and constantly develop our business skills.

  • Vision

    LG's vision is to become the market leading company with broad market recognition.

    Conduct

    LG will succeed through the constant development of capability based in ethical management.

    Management Philosophy

    Basic management philosophies that ensure LG will accomplish its business activity goals.

  • Code of Ethics

    It is the intention of LG, as set forth in the management charter, to spread the management philosophies of "creating value for customers" and "respect based management" allowing for more responsible and open management. LG continues to develop as the global leading company through seeking greater public benefits founded in cooperation, mutual trust, and respect for the free market economy. For this reason all LG employees promise to act uprightly and make value judgments in accordance with the code of ethics.

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  • Compliance of Conduct

    LG Electronics is committed to "winning by the rules". We regard sound and transparent management practices as the foundation to achieving individual success and global competitiveness. Throughout our global operations, LG Electronics pledges to comply with local laws and regulations, compete fairly, and uphold the highest standards of business conduct. The LG Electronics Compliance Code of Conduct sets forth clear standards for legal and regulatory compliance all employees should live by in order to realize the principles provided in the LG Code of Ethics.

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EXECUTIVES

Meet the people that help make LG a global leader and technology innovator in consumer electronics, home appliances and mobile communications.

Our Leaders
Jo Seoung-jin
Chief Executive Officer
Song Dan
President of Home Appliance & Air Solution Company
Brian Kwon
President of Mobile Communications Company / Home Entertainment Company
Kim Jin-yong
President of Vehicle Component Solutions Company
Kwon Soon-hwang
President of Business Solutions Company
David Jeong
Chief Financial Officer
GLOBAL OPERATIONS

LG Electronics plays an active role in world markets with its assertive global business policy. As a result, LG Electronics controls more than 118 local subsidiaries worldwide, with roughly 75,000 executives and employees.

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Asia & Pacific
AustraliaLG Electronics Australia Pty, Ltd.
Marketing
2 Wonderland Drive Eastern Creek NSW 2766, Australia
• 61 2 8805 4000
• 61 2 8805 4201
BangladeshLG Electronics Singapore PTE LTD
Marketing
Bangladesh Branch Office Symphony Tower (6th Floor), Road-142, Plot-SE(F)-9, Gulshan-1, Dhaka-1212. Bangladesh.
IndiaLG Electronics India Pvt. Ltd.
Marketing & Production
Plot No. 51, Udyog Vihar, Surajpur-Kasna Road, Greater Noida - 201 306 (U.P.)
• 91 120 2560 900 / 940
• 91 120 2560 956
IndonesiaP.T. LG Electronics Indonesia
Marketing & Production
(i) Factory 1 (Mail Receipt) : Block -G , MM2100 Industrial Town, Cikarang Barat, Bekasi 17520 , Jawa Barat - Indonesia
• 62 21 2930 4000
• 62 21 5797 3103
JapanLG Electronics Japan Inc.
Marketing
Kyobashi Trust Tower 15F, 2-1-3, Kyobashi,Chuo-ku, Tokyo, 104-8301, Japan
• 81 3 5299 4600
• 81 3 5299 4697
KoreaLG Electronics
Headquarters
Twin Tower 128, Yeoui-daero, Yeongdeungpo-gu, Seoul, Korea
• 82-2-3777-1114
KoreaLG Electronics Anyang Institute 77, Heungan-daero 81beon-gil, Dongan-gu, Anyang-si, Gyeonggi-do, Korea
• 82-31-450-7083
KoreaLG Electronics Changwon Plant [1st Plant] 170, Seongsanpaechong-ro, Seongsan-gu, Changwon-si, Gyeongsangnam-do, Korea / [2nd Plant] 84, Wanam-ro, Seongsan-gu, Changwon-si, Gyeongsangnam-do, Korea
• 82-55-260-3112
KoreaLG Electronics Cheongju Plant 93, 2sunhwan-ro 971beon-gil, Heungdeok-gu, Cheongju-si, Chungcheongbuk-do, Korea
• 82-43-279-3114
KoreaLG Electronics Digital Park 222, LG-ro, Jinwi-myeon, Pyeongtaek-si, Gyeonggi-do, Korea
• 82-31-610-5114
KoreaLG Electronics Gangnam R&D Center 2621, Nambusunhwan-ro, Gangnam-gu, Seoul, Korea
• 82-2-6971-0114
KoreaLG Electronics Gangseo Building 50, Seonyuseo-ro, Yeongdeungpo-gu, Seoul, Korea
• 82-2-2630-3114
KoreaLG Electronics Gasan R&D Campus 51, Gasan digital 1-ro, Geumcheon-gu, Seoul, Korea
• 82-2-6915-1000
KoreaLG Electronics Gumi Plant [Solar Plant] 168, Suchul-daero, Gumi-si, Gyeongsangbuk-do, Korea / [TV Plant] 77, Sanho-daero, Gumi-si, Gyeongsangbuk-do, Korea
• [Solar Plant] 82-54-469-0401
• [TV Plant] 82-54-460-7110
KoreaLG Electronics Incheon Campus 322beon-gil, kyeongmyeong-daero, Seo-gu, Incheon, Korea
• 82-32-723-1813 / 82-32-723-111
KoreaLG Electronics Seocho R&D Campus 19, Yangjae-daero 11-gil, Seocho-gu, Seoul, Korea
• 82-2-6912-6114
KoreaLG Electronics Seoul Square 416, Hangang-daero, Jung-gu, Seoul, Korea
• 82-2-6456-0114
KoreaLG Electronics Seoul University Institute 56-39, Nakseongdae-ro 15-gil, Gwanak-gu, Seoul, Kore
• 82-2-2102-0380
KoreaLG Electronics Umyeon R&D Campus 38, Baumoe-ro, Seocho-gu, Seoul, Korea
• 82-2-526-4114
MalaysiaLG Electronics (M) Sdn. Bhd. (505660-U)
Marketing
Block A, PJ8, No.23, Jalan Barat, Seksyen 8,46050, Petaling Jaya, Selangor Darul Ehsan,Malaysia
• 60 3 7962 7777
• 60 3 7962 7700
PhilippinesLG Electronics Philippines Inc.
Marketing
15 Francisco Legaspi Street Maybunga, Pasig City, Philippines
• 63 2 641 4181
• 63 2 641 2656
SingaporeLG Electronics Singapore PTE LTD
Marketing
(i) LGESL Office : 8 Temasek Boulevard,# 27-01 Suntec Tower 3, Singapore, 038988
• 65 6512 0522
• 65 6337 6151
Sri LankaLG Electronics Singapore PTE LTD
Marketing
(i) LGESL Office : 8 Temasek Boulevard,# 27-01 Suntec Tower 3, Singapore, 038988
• 65 6512 0522
• 65 6337 6151
TaiwanLG Electronics Taiwan Taipei Co.,Ltd.
Marketing
7F, No. 47,Lane 3, Jihu Road, NeiHu District,Taipei City,Taiwan, R.O.C.
• 886 2 2627 2788
• 886 2 2627 4977
ThailandLG Electronics Thailand Co., Ltd.
Marketing & Production
(i) Bangkok Office : 75/81 Richmond Bldg. 22nd FL. Sukhumvit 26 Road, Klongton, Klongtoey, Bangkok 10110
• 66 2 204 8888-89
• 66 02 204 2412
VietnamLG Electronics Vietnam co.,Ltd
Marketing & Production
35th Fl, Keangnam Landmark Tower(72th FL Building) Plot E6, Pham Hung Street, Cau Giay Dist, Hanoi Vietnam
• 84-43-9345151
• 84-43-9345152~3
CIS
KazakstanLG Electronics Almaty Kazakstan
Marketing & Production
Molodezhnaya 2"A", Almaty, Kazakstan, 480080
• 7 3272 665757
• 7 3272 665848
RussiaLG Alina Electronics
SVC
Beregovoy pr-d, 4/6, bld.2, 121087, Moscow, Russia
• 7 495 933 6090
• 7 495 232 6656
RussiaLG Electronics RUS, LLC
Marketing & Production
Building 9, 86 km of Minskoe highway, Rural Village Dorokhovskoe, Ruza District, Moscow Region,Russian Federation, 143160
• 7 495 785 1313
• 7 495 785 1302
RussiaLG Electronics RUS-Marketing, LLC
Other
Capital Plaza 6th Floor, 4, 4th Lesnoy Pereulok,Moscow, 125047, Russia
• 7 095 933 6565 / 6566
• 7 095 933 6566 / 6567
UkraineLG Electronics Ukraine Inc.
Service
6th floor, str. Baseyna 4 (Litera A),01004, Kiev, Ukraine
• 38 44 201 4350
• 38 44 201 4373
China
ChinaChina Holding Company
Holdings
LG Electronics (China) Co., Ltd. 18-21F, West Tower, Twin Towers, B-12 Jianguomenwai Avenue, Chaoyang District, Beijing 100022, PRC
• 86 10 6563 1188
• 86 10 6563 1508
ChinaLG Electronics (Hangzhou) Co., Ltd
Production
9, No. 23 Street, HEDA, Hangzhou 310018, China
• 86 571 8672 9118
• 86 571 8672 9061
ChinaLG Electronics (Kunshan) Co., Ltd
Production
215300, No. 88, Qianjin(E), Kunshan City, Jiangsu Province, China
• 86 512 8618 6000
• 86 512 5771 0880
ChinaLG Electronics (Tianjin) Appliances Co., Ltd.
Production
No.9 Jin Wei Road, Bei Chen Dist, Tianjin, China
• 86 22 2699 1061
• 86 22 2690 3549
ChinaLG Electronics Air-Conditioning(Shandong) Co., Ltd.
Production
Yu-huangling Industrial Area, Xiazhuang, Chengyang District, Qingdao, Shandong, China  266109
• 86 532 8096 5501
• 86 532 8096 5607
ChinaLG Electronics HK Ltd.
Marketing
5F, 633 King's Road, North Point, Hong Kong
• 852 2909 5100
• 852 2845 9416 / 852 2868 1434
ChinaLG Electronics Huizhou Ltd.
Production
No. 42, Huifeng Road 4, Zhongkai Hi-Tech
• 86 752 2600944
• 86 752 2600945
ChinaLG Electronics Nanjing Display Co., Ltd
Production
No. 346, Yaoxin Road, Economic & Technical Development Zone, Nanjing, China
• 86 25 8557 5570
• 86 25 8557 5799
ChinaLG Electronics(Shenyang)Inc.
Production
No. 35, 40 Hunnan Industrial Area Of Nanhu Science and Technology Development Zone, Shenyang Province, China
• 86 24 3169 1005
• 86 24 3169 1104
ChinaLG INSPUR DIGITAL MOBILE COMMUNICATIONS CO.,LTD
Production
Changjiang Road No. 228, Yantai ETDZ, Shandong, China (Post Code 264006)
• 86 535 611 8789
• 86 535 693 9999
ChinaNanjing LG-Panda Appliances Co., Ltd.
Production
28, Yongfeng Dadao, Nanjing, China (Post Code 210007)
• 86 25 8770 6000
• 86 25 8487 2931
ChinaQingdao LG Inspur Digital Communication Co., Ltd.
Production
Xiangtan Road No.2, DanShan Industrial Area, Chengyang District, Qingdao, China (Post Code 266107)
• 86 532 8668 9888
• 86 532 8668 9992
ChinaQingdao LG Inspur Digital Communication Co., Ltd.
Production
Economic&Technical Development Zone, Qinhuangdao, China
• 86 335 8018550
• 86 335 8018551
ChinaShanghai LG Electronics Co., Ltd.
Production
No.600, Yun Qiao Road, Jin Qiao Export Processing Zone, Pu Dong New Area, Shanghai, China, 201206
• 86 21 5854 5500
• 86 21 58543909
ChinaTAIZHOU LG ELECTRONICS REFRIGERATION CO.,LTD
Production
No 12, Ying Bin Road, Hailing District, Taizhou, Jiangsu, China
• 86 523 8018 9888
• 86 523 8018 9668
ChinaTianjin Lijie Cartridge Heater Co., Ltd
Production
No.9 Jin Wei Road, Bei Chen Dist, Tianjin, China
• 022 8699-4405
• 022 8699-4137
Europe
FranceLG Electronics France S.A.S
Marketing
Paris NordⅡ-117 Avenue des Nations BP 59372 Villepinte 95942 Roissy CDG Cedex
• 33 1 4989 8949
• 33 1 4989 8809
GermanyLG Electronics Deutschland GmbH
Marketing
Alfred-Herrhausen-Allee 3-5, D-65760 Eschborn, Germany
• 49 6196 5821 100
GreeceLG Electronics Hellas S.A.
Marketing
1. Ethnarhou Makariou str., Delta Palaio Faliro, PO Box 77331, 175-01, Faleo Paliro, Athens, Greece
• 30 210 4800 500
• 30 210 4800 510
HungaryLG Electronics Magyar KFT
Marketing
H-1097, Budapest Konyves Kalman krt 3/a Hungary
• 36 1 455 6060
• 36 1 455 6066
ItalyLG Electronics Italia S.p.A.
Marketing
Via Aldo Rossi 4, 20149 Milano(MI), Italia
• 39 02 51801 1
• 39 02 51801 500
LatviaLG Electronics Latvia, LLC
Marketing
4a, Gredu Str., Riga, LV-1019, Latvia
• 371 6731 1337
• 371 6731 1338
Netherlands LG Electronics Benelux Sales BV
Marketing
Krijgsman 1, 1186 DM Amstelveen , The Netherlands
• 31 20 456 3100
• 31 20 456 3299
NetherlandsLG Electronics European Shared Service Center B.V.
Shared Service Center
Krijgsman 1, 1186 DM Amstelveen , The Netherlands
• 31 (0) 20 456 3100
• 31 (0) 20 456 3292
PolandLG Electronics Mlawa Sp. z o.o.
Production
ul. LG Electronics 7, 06-500 Mlawa, Poland
• 23 6547 417
• 48 23 654 3259
PolandLG Electronics Polska Sp. z o.o.
Marketing
LG Electronics Polska Sp. z o. o., Mokotow Nova, ul.Woloska 22, 02-675 Warsaw, Poland
• 48 22 481 7100
• 48 22 481 7888
PolandLG Electronics Wroclaw Sp.z.o.o.
Production
ul LG Electronics 1-2 Biskupice Podgorne, 55-040 Kobierzyce, Poland
• 48 71 792 9400
• 48 71 792 9405
PortugalLG Electronics Portugal S.A.
Marketing
Quinta da Fonte - Edificio D. Amelia Rua Vitor Camara, No. 2, Piso 2 2770-229 Paco d'Arcos (Oeiras), Portugal
• 351 21 120 2200
• 351 21 120 2240
RomaniaLG Electronics Romania S.R.L.
Marketing
17-21 Bucuresti-Ploiesti Baneasa Center, 5th Floor, Bucharest, Romania
• 40 21 233 2491
• 40 21 233 2478
SpainLG Electronics Espana S.A
Marketing
C/ Chile 1, 28290 Las Rozas - Madrid, Spain
• 34 91 211 2200
• 34 91 211 2209
SwedenLG Electronics Nordic AB
Marketing
Esbogatan 18 Akalla P.O.Box 83 SE-164 94 KISTA, Sweden
• 46 8 5664 1500
• 46 8 5664 1599
The NetherlandsLG Electronics European Holdings B.V.
Holdings
(i) Legal Address : Krijgsman 1, 1186 DM Amstelveen , The Netherlands
• 31 (0) 20 456 3100
• 31 (0) 20 456 3292
United KingdomLG Electronics United Kingdom Ltd.
Marketing
Velocity 2, Brooklands Drive, Brooklands, Weybridge, KT13 0SL, United Kingdom
• 44 1932 331 400
Central & South America
ArgentinaLG Electronics Argentina S.A.
Marketing
Juana Manso 999, Piso 5, Torre Norte, Puerto Madero (C1107CBS), Bs As, Argentina
• 54 11 5352 5454
• 54 11 5352 5450
BrazilLG Electronics do Brasil Ltda.
Marketing & Production
(i) Sao Paulo Head Office : Av Chucri Zaidan, No 940-3th AndarCEP 04583-110 Vila Cordeiro, Sao Paulo-SP
(ii) Taubate Factory : Dom Pedro Primerio, W7777, Piracangagua,Taubate-SP, CEP 12091-000
• 55 11 2162 5400
• 55 11 2162 5415
ChileLG Electronics Inc. Chile Ltda
Marketing
Isidora Goyenechea 2800, Piso 10 edificio, Las Condes, Santiago, Chile
• 56 2 941 9200
• 56 2 941 9201
ColombiaLG Electronics Colombia Ltda
Marketing
Carrera 11 # 94a - 34 Edificio LG, piso 8, Bogota, Colombia
• 57-1-8964000
• 57-1-5875454
PanamaLG Electronics Panama, S.A.
Marketing
Edif. Torre Global Bank Piso # 20, Calle 50, Panama, Rep. De Panama
• 507 210 6000
• 507 264 0725
PeruLG Electronics Peru S.A.
Marketing
Av. Republica de Colombia No. 791 Piso 12 , San Isidro , Lima , Peru
• 51 1 415 0000
• 51 1 415 0084
VenezuelaLG Electronics Venezuela S.A
Marketing
Ed Parque Avila Torre HP Torre B piso 10 Ave Francisco Miranda / Palos Grandes Chacao Miranda, Caracas, Venezuela
• 58 212 208 1200
• 58 212 285 4814
Middle East & Africa
United Arab EmiratesLG Electronics Dubai FZE
Marketing
P.O. Box No. 263041, Jebel Ali Dubai U.A.E.
• 971 4 887 1900
• 971 4 887 2771
United Arab EmiratesLG Electronics Gulf FZE
Marketing
36th Floor, Shatha Tower, Dubai Media City, P.O.Box 502535, Dubai-UAE
• 971 4 279 9222
United Arab EmiratesLG Electronics Middle East Co., Ltd.
SVC
P.O. Box 16782, Jebel Ali, Dubai, U.A.E.
• 971 4 881 3663
• 971 4 881 3818
AlgeriaLG Electronics Algeria SARL
Marketing
98, Rue Mohamed Boudiaf , Cheraga , Algiers, Algeria
• 213 21 37 5050
• 213 21 37 3232
AngolaLG Electonics Angola Limitada (Limited)
Marketing
Rua Comandante Stone N119, Alvalade, Maianga, Luanda, Angola
EgyptLG Electronics Egypt S.A.E.
Marketing & Production
67 Ninety St., The Primary Sector, The City Center Fifth Avenue, Address Building, Katameya
• 20 2 2613 1050
• 20 2 2613 1051
JordanLG Electronics (Levant) Jordan
Marketing
Issam AlKhatib complex, 3rd Floor, Princess Basmah street, Abduon, P.O. Box 930254, Amman 11193, Jordan
• 962 6 565 2861~2
• 962 6 565 2863
KenyaLG Electronics Service Kenya Limited, Inc.
SVC
Piedmont Plaza, First Floor, 671 Ngong Road, P. O. Box 31921-00600, Nairobi,Kenya
• 254-791-085-200 (301)
MoroccoLG Electronics Morocco S.A.R.L.
Marketing
Zenith Millenium, Building No. 3 & 4, 5th floor, Attaoufuk Lotissement Sidi Maarouf, Casablanca, Morocco
• 212 52 297 3232
• 212 52 297 3288~89
NigeriaLG Electronics Nigeria Limited
Marketing
65, Opebi Road, Ikeja, Lagos, Nigeria
• VOIP 888-2243-101
• 234-1-793-6511
Saudi ArabiaLG Electronics Saudi Arabia Limited.
SVC
Jeddah 101 Building, 5th Floor, Sary Street, Al Khaledya Dist., P O Box 10876, Jeddah 21443, Saudi Arabia
• 966 2616 6627
• 966 2616 6717
Saudi ArabiaLG-Shaker Company Ltd.
Production
P.O. Box 911, Riyadh 11383, Kingdom of Saudi Arabia
• 966 1 499 7650
• 966 1 499 7649
The Republic Of South AfricaLG Electronics S.A. (Pty) Ltd.
Marketing & Production
Raceway Industrial Park, Monte Carlo Drive,Gosforth Park, Rand Airport Road, Germiston,Johannesburg, South Africa
• 27 11 323 8000
• 27 11 323 8508
TunisiaLG Electronics North Africa
Marketing
Rue Lac Annecy Les Berges Du Lac, Tunis, Tunisia. ZIP code: 1053
• 216 71 861 059
TurkeyLG Electronics Ticaret A.S.
Marketing
Kaptanpasa Mah. Piyalepasa Bulvari No. 73 Ortadogu Plaza Kat :7 34384 Okmeydani Sisli – Istanbul, Turkey
• 90 212 314 5252
• 90 212 222 6144
North America
CanadaLG Electronics Canada, Inc.
Marketing
20 Norelco Drive, North York, Ontario M9L 2X6 Canada
• 647-253-6300
• 647-253-6399
MexicoLG Electronics Mexicalli S.A.DE C.V.
Production
Calle Orbita #36,  Parque Industrial Mexicali Ⅱ,Mexicali, B.C.C.P. 21600  MEXICO
• 52 686 561 1339
MexicoLG Electronics Mexico S.A.DE C.V.
Marketing
Sor Juana Ines De La Cruz No. 555 Co. San Lorenzo Tlanepantla Estado De Mexico, C.P. 54033
• 52 55 5321 1900
• 52 55 5321 1960
MexicoLG Electronics Monterrey Mexico S.A. de C.V
Production
Av. Industrias 180, Parque Industrial Pimsa, Apodaca Nuevo Leon
• 8196 5500
MexicoLG Electronics Reynosa S.A.DE C.V.
Production
CARRETERA A MATAMOROS BRECHA E-99 PARQUE INDUSTRIAL REYNOSA, REYNOSA, TAMAULIPAS, CP 88780
• 52 899 921 6200
USALG Electronics Mobile Research. U.S.A., L.L.C
R&D
10225 Willow Creek Road, San Diego CA 92131, U.S.A.
• 858 635 5300
• 1 858 805 6668
USAZenith Electronics Corporation of Pennsylvania
Production
USAZenith Electronics LLC
R&D
2000 Millbrook Drive, Lincolnshire, IL 60069, U.S.A.
• 1 847 941 8000
• 1 847 941 8877
United StatesLG Electronics Alabama Inc.
SVC
P.O.Box 240007, 201 James Record Road, Huntsville, Alabama 35824, U.S.A.
• 256-772-8860
• 256-772-6129
United StatesLG Electronics Mobilecomm U.S.A.,Inc.
Marketing
1000 Sylvan Avenue Englewood Cliffs, New Jersey, U.S.A. 07632, U.S.A.
• 201 816 2000
• 201 816 0742
United StatesLG Electronics U.S.A., Inc.
Marketing
1000 Sylvan Avenue Englewood Cliffs, New Jersey, U.S.A. 07632, U.S.A.
• 201 816 2000
• 201 816 0742

BRAND IDENTITY

LG is the brand that is Delightfully Smart. "Life's Good" slogan, and futuristic logo are a great representation of what we stand for.

Global, Tomorrow, Energy, Humanity and Technology are the pillars that this corporation is founded on; with the capital letters L and G positioned inside a circle to center our ideals above all else, humanity. The symbol mark stands for our resolve to establish a lasting relationship with, and to achieve the highest satisfaction for our customers.
* The Symbol Mark may not be used alone.
3D Type Symbol
2D Type Symbol

The letters "L" and "G" in a circle symbolize the world, future, youth, humanity, and technology. Our philosophy is based on Humanity. Also, it represents LG's efforts to keep close relationships with our customers around the world.
The symbol mark consists of two elements: the LG logo in LG Grey and the stylized image of a human face in the unique LG Red color. Red, the main color, represents our friendliness, and also gives a strong impression of LG's commitment to deliver the best. Therefore, the shape or the color of this symbol mark must never be changed.

We have two versions of our logo : Corporate Logo and 3D Logo.

The updated 3D Logo retains the heritage and equity of the Corporate Logo, while aligning with our new positioning.
It was redrawn to strengthen the visual impact of our symbol mark and help communicate our attributes.

  • 3D Logo

    Applicable Items :

    • Advertising  (Print, Online, TV and Outdoor)
    • Websites and microsites
    • Promotional literature (Leaflet, Brochures, etc)
    • Packaging
    • Retail signs and POPs
    • Shopping bags
    • Service vehicle
    Download
  • Corporate Logo

    Applicable Items :

    • Stationery (Business Card, Letterhead, Envelope)
    • Office templates (Fax, Memo)
    • Awards
    • ID badges
    • Corporate signs
    Download
STRATEGIC ALLIANCES

LG Electronics is making technology advances and identifying business opportunities through various partnerships relationships with some of the world's leading companies.

LG Electronics is striving to become number one in the world by collaborating in various business and technology fields and by strategic alliances with world famous companies. "Strategic alliance between corporations," in which companies with different infrastructures cooperate in the fast-developing 21st century business field, is of key significance in terms of strengthening the existing and creating a new industry.

LG Electronics will do its best to create new products and services with an open mind, while developing new technologies and business fields through various partnerships with some of the world's most successful companies.

Collaboration on HSPA/LTE communication modems

LG Electronics and SIEMENS signed an MOU on joint development to build a technological and marketing partnership, and are collaborating to develop standard control solutions for commercial air conditioners.

Mobile phone lens partnership

LG Electronics and Schneider established a partnership on mobile phone camera lenses. The two companies are collaborating on joint branding, technical certification, and joint development of technology.

Strengthening strategic relationship with GE

LG Electronics and GE agreed on technological cross licensing to share patents on kitchenware and refrigerators. LG is also producing washing machines and driers as an OEM through a partnership on sales and supply of home appliances.

Premium VOD video on demand service on broadband TV

LG Electronics plans to launch a premium VOD (video on demand) service on broadband TV for the first time in Europe through the strategic alliance with Maxdome, the largest online video store in Germany.

Comprehensive alliance in 3dtv and 3d broadcasting areas

LG Electronics and Skylife have been collaborating in a variety of areas, including products and technology standardization related to 3DTV and 3D broadcasting, production and global marketing of 3D content, and the bundled sales of 3DTV with 3D broadcasting.

LG ELECTRONICS established a joint venture with Hitachi in the optical storage industry

LG Electronics, which is Number 1 in the world in the optical storage industry, estab- lished a joint venture with Hitachi — a company known for it's advanced technology. Hitachi-LG Data Storage is responsible for R&D and for marketing products manufac- tured by LG Electronics. Hitachi is a leader in the optical storage industry based on its advanced technology and favorable position in the market.

Collaboration for windows - based smart devices

In addition to the release of a smartphone based on Microsoft’s Windows Mobile 6.5, LG Electronics have been expanding its collaboration with Microsoft, developing Windows 7-based smart devices in the laptop, MID and digital TV fields. The two companies are also working together closely for PC, digital TV, and mobile phone convergence.

Platform & Software

Through the strategic alliance for platforms and software applications used in their mobile phones, laptops and digital TVs, LG Electronics and Intel are looking to gain an early edge in the TV/Internet convergence and broadband markets.

Applications

LG Electronics and SUN are developing Java platforms that will enable LG mobile phones and digital TVs to use a wider range of applications.LG Electronics has established strategic relationships in technology and marketing fields with many global companies such as Intel, Google, Yahoo, Dolby, Adobe, H.G. Ibrahim Shaker , Arcelik and Symbian for reasons of global compatibility and synergy, and tries to extend its territory into the global market.

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