LG HONOURED WITH MULTIPLE AWARDS FOR INNOVATIVE PRODUCT DESIGN AT IDEA 2023

SEOUL, Aug. 25, 2023 — LG Electronics (LG) has once again been recognised for outstanding product design, earning 13 awards at the International Design Excellence Awards (IDEA) 2023, announced at the International Design Conference in New York.

The LG PuriCare™ AeroFurniture, an air purifier that can also be used as a side table and mood lamp, was honoured with a Bronze Award at yesterday’s conference. Offering personalised performance and design options, as well as a compact form factor, LG’s air purifier can be tailored to match any home interior and is ideal for smaller spaces. With its latest win, the LG PuriCare™ AeroFurniture has now been recognized by all three of the world’s top industrial design award programs: IDEA, the Red Dot Award and iF Design Award.

Another IDEA 2023 honouree, the LG OLED Flex (model LX3) is an innovative TV featuring the world’s first bendable 42-inch OLED screen. The LX3, which made its international debut at IFA last year, offers a new level of screen customizability – its self-lit display able to go from completely flat to spectacularly curved with the push of a button.

“The achievement from this year’s IDEA is the result of the synergy between customer experience-centred technology and aesthetics,” said Hwang Sung-gyul, head of the Design Management Centre at LG Electronics. “We will continue to improve the level of perfection by reflecting innovative customer experiences beyond the existing framework in product design by constantly communicating and empathising with customers.”

Organised annually by the Industrial Designers Society of America (IDSA), IDEA is one of the world’s leading design award programs, recognising exceptional achievements in the area of industrial design while taking into consideration various factors relating to design strategy, digital interaction, the environment, and social impact, when selecting award recipients.

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About LG Electronics Inc.  

LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 74,000. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for global revenue of over KRW 80 trillion in 2022. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, service robots, automotive components and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.

About LG Electronics Singapore Pte Ltd   

LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg. 

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