SINGAPORE, May.2, 2023— LG Electronics Singapore is introducing the PuriCare™ 360° Hit Air Purifier featuring a Multi-filtration system. Delivering enhanced deodorization and air purification, the LG PuriCare™ 360° will be available in mid-May locally, bringing fresh air quality to the comfort of people’s homes.



Known for its effective air purification, distinctive 360-degree design and conveniently compact size, the LG PuriCare™ 360° can refresh and revitalize the air throughout the entire room.



LG’s advanced PuriCare™ solution is also equipped with a multi-filtration system. The comprehensive system removes bacteria, viruses, allergens, harmful gases, and 99.999 percent of ultra-fine dust particles (as small as 0.01 micrometers¹) from the air. Ionizer is another innovation being utilized to remove harmful bacteria².



For the ultimate convenience, the new air purifier can also be controlled by the LG ThinQ™ app. Users can monitor their indoor air quality with the smart LED panel, displaying four coloured lights based on the contaminants and odour detected by the sensor system. Users also can change device settings or turn it off and on with just their smartphone, allowing them to control the air purifier while they are away.

“Our latest LG PuriCare™ model provides clean, purified air to make your living environment safer, more hygienic and more comfortable,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to provide complete air purification solutions to deliver maximum value to our customers worldwide.”

The new LG PuriCare™ 360° Hit Air Purifier with Multi-filtration System is priced at S$399 and will be available from mid-May, at LG official brand stores on KrisShop, Lazada and Shopee, as well as at authorized retailers – Amazon, Audio House, Best Denki, Courts, Gain City and Harvey Norman.

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LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for global sales of over USD 63 billion in 2021. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, service robots, automotive components and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.

The LG Home Appliance & Air Solution Company is a global leader in home appliances, smart home solutions, air solutions as well as visionary products featuring LG ThinQ AI. The company is creating various solutions with its industry leading core technologies and is committed to making life better and healthier for consumers by developing thoughtfully designed kitchen appliances, living appliances, HVAC and air purification solutions. Together, these products deliver enhanced convenience, superb performance, efficient operation and compelling health benefits. For more news on LG, visit www.LGnewsroom.com.

 

LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry. LG Electronics Singapore operates four business units locally – Home Entertainment, Home Appliance, Air Solutions and Business Solutions. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.