SINGAPORE, Aug. 03, 2022— LG Electronics (LG) has launched its Healthy Home Solutions campaign in Singapore, encouraging consumers to take steps toward a healthier, more sustainable lifestyle by offering tips for better home living.
Following the success of the first Healthy Home campaign in 2020, LG has a series of compelling campaigns to introduce practices for a healthier, more sustainable lifestyle using the hashtags: #CareForWhatYouWear, #CareForAGreenerKitchen and #CareForWhereYouLive. The new Healthy Home Solutions campaign centres on creating a home environment with support from LG's latest product innovations, ranging from sophisticated clothing care and kitchen appliances to advanced air solutions.
Small Steps, Big Impact
The campaign kicked off with an inspiring
video that illustrated how making small home changes can significantly improve one's wellbeing and benefit the environment. Simple and effective tips such as cooking fresh, healthy meals, refreshing garments with steam to increase their lifespan and setting the temperature of one's air conditioner a little higher to conserve energy and protect the planet were shared.
Global Knowledge for Local Change
The Wellness Crew – LG's new global influencer group – was formed to spread awareness of the campaign's key messages. Using the #WellnessLiving, three crews will share their expert advice, each specialising in different categories;
Eat (healthy eating),
Breathe (mental wellbeing) and
Wear (sustainable clothing).
“The new Healthy Home Solutions campaign is part of LG’s ongoing commitment to caring for consumers and the environment,” said Lyu Jae-cheol, president of the LG Electronics Home Appliance & Air Solution Company. “Through our Healthy Home Solution campaign series, we hope to raise awareness of how simple it can be to live more sustainably, and how important it is that we all take care of ourselves, our homes and the planet.”
Visit LG’s official
YouTube page,
Facebook or
Instagram to watch the full campaign video and learn more about this new campaign.
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About LG Electronics, Inc.
LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG's four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for global sales of over USD 56 billion in 2020. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, service robots, automotive components and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.
About LG Electronics Home Appliance & Air Solution Company
The LG Home Appliance & Air Solution Company is a global leader in home appliances, smart home solutions, air solutions as well as visionary products featuring LG ThinQ AI. The company is creating various solutions with its industry leading core technologies and is committed to making life better and healthier for consumers by developing thoughtfully designed kitchen appliances, living appliances, HVAC and air purification solutions. Together, these products deliver enhanced convenience, superb performance, efficient operation and compelling health benefits. For more news on LG, visit
www.LGnewsroom.com.
About LG Electronics Singapore Pte Ltd
LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people's life with smart technologies and innovative design, LG Electronics Singapore has been recognised with prominent local and international accolades, such as the CNET Asia ' 'Editor's and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit lg.com/sg.
Media Contacts:
Cher Sok Kheng Peh Min Qian
LG Electronics Singapore LG Electronics
Pearlene Wong Sneha Pillai
APRW APRW
Tel: +65 9271 7890 Tel: +65 9655 3548
