LG OFFERS ONE-STOP LAUNDRY SOLUTION WITH NEW SECOND-GEN LG SIGNATURE WASHER-DRYER AT IFA 2023

CORPORATE 08/21/2023
User-friendly New Model Delivers Complete, Hassle-free Laundry Experience

SEOUL, Aug. 21, 2023 — LG Electronics is introducing the latest addition to its second-generation LG SIGNATURE lineup – the new Washer-Dryer with Heat Pump, at IFA 2023. Leveraging on LG’s advanced heat pump technology, the new, space-efficient appliance delivers an effective washing and drying performance, gentle clothing care and an unparalleled one-stop laundry experience.



 

The stylish 27-inch Washer-Dryer with Heat Pump features LG SIGNATURE’s seamless, elegant design, and boasts ample room for getting clothes clean and dry with a 25kg washing capacity, and 13kg for drying. A genuine space-saver with a large capacity, LG’s Washer-Dryer also integrates the innovative TWINWash™ feature, a small washer located below the main drum that’s ideal for cleaning delicates or daily workout gear. The ability to wash and dry in one compact appliance makes the company’s new all-in-one model especially suitable for homes and apartments where space is at a premium, and responds to the call from many consumers for a laundry solution that saves both time and space.

 

AI-Precision Laundry Care with Fabric-Focused Expertise

A one-stop laundry solution, the LG SIGNATURE Washer-Dryer also streamlines the user experience, providing intuitive ‘single touch’ control. Its AI-powered laundry and drying course detects fabric types and load size, as well as the presence of residual moisture, automatically applying the optimal settings for the best washing and drying results. Conveniently, the drying process begins as soon as the washing cycle has concluded, reducing operation time. This level of automation means users can spend less time doing the laundry and more time doing the things they love.



 

LG’s innovative, new appliance employs the company’s own inverter heat pump drying module to significantly reduce drying times and maximize energy efficiency. Thanks to its 6 Motion™ AI Direct Drive technology, the washer-dryer also intelligently optimizes drying performance and minimizes fabric damage for each and every load.



 

The company’s new combination washer and dryer further enhances ease-of-use with a range of thoughtfully applied smart features. The appliance’s smart touch door and voice recognition capabilities, for example, allow users to turn on the machine and open its door with practically no effort at all. They can also use voice commands to set the washing or drying cycle, while the washing machine itself can verbally update users on the status of their laundry. Moreover, the LG SIGNATURE Washer-Dryer’s bright, seven-inch LCD display provides easy control of features and settings, and gives users access to any new cycles they’ve downloaded via the ThinQ app.



 

“The LG SIGNATURE Washer-Dryer with Heat Pump is an advanced, all-in-one package offering space efficiency and time-saving automation together with a top-notch performance,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Aligned with LG SIGNATURE’s new brand theme, ‘Live beyond.’, which is all about presenting solutions that help consumers live their ideal life, we will continue to introduce innovations that go beyond expectations and make everyday life more convenient.”

 

LG will be showcasing its latest home appliances, including the new second-generation LG SIGNATURE Washer-Dryer with Heat Pump, at its exhibition booth (Hall 18, Messe Berlin) at IFA 2023 in Berlin, Germany, from 1 to 5 September 2023.

 

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About LG Electronics Inc.

LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 74,000. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for global revenue of over KRW 80 trillion in 2022. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, service robots, automotive components and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.

 

About LG Electronics Home Appliance & Air Solution Company 

The LG Home Appliance & Air Solution Company is a global leader in home appliances, smart home solutions, air solutions as well as visionary products featuring LG ThinQ AI. The company is creating various solutions with its industry leading core technologies and is committed to making life better and healthier for consumers by developing thoughtfully designed kitchen appliances, living appliances, HVAC and air purification solutions. Together, these products deliver enhanced convenience, superb performance, efficient operation and compelling health benefits. For more news on LG, visit www.LGnewsroom.com.

 

About LG Electronics Singapore Pte Ltd

LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.

 

 

Media Contacts:

 

 

Cher Sok Kheng

LG Electronics Singapore

E-mail: sokkheng.cher@lge.com

 

Peh Min Qian

LG Electronics Singapore

E-mail: minqian.peh@lge.com

Natalie Ng

APRW

Tel: +65 8382 3662

E-mail: natalie@aprw.asia

Nurul Umairah

APRW

Tel: +65 8157 6081

E-mail: umairah@aprw.asia