LG to Introduce its Vision for the 'Next Chapter of the AI Home' at IFA 2024

 LG TO INTRODUCE ITS VISION FOR THE ‘NEXT CHAPTER OF THE AI HOME’ AT IFA 2024

With the Theme of ‘Experience, Affectionate Intelligence Home,’ LG’s IFA Exhibit to Highlight Company’s ‘AI Home’ Vision and AI-Powered Appliances

SINGAPORE, Aug. 20, 2024 — LG Electronics is inviting consumers from around the globe to Berlin, Germany, to experience its latest AI appliance innovations at IFA 2024, taking place from 6 to 10 September 2024. Under the theme Experience, Affectionate Intelligence Home, the company will present its comprehensive and inspiring vision for the next chapter of the AI home.

At LG’s large-scale booth, located in Hall 18 at Messe Berlin, visitors can experience the elevated quality of life made possible by the company’s diverse lineup of AI home solutions. In addition to introducing its newest offerings powered by Affectionate Intelligence, LG will demonstrate its considerable progress in realizing the AI home of the future and reaffirm its strong commitment to leading a new era of AI innovation. Those unable to attend IFA in person can still learn all about LG’s AI home appliance showcase through the LG Booth video, which will be available on the LG Global YouTube channel (www.youtube.com/@LGGlobal) starting 6 September 2024.

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About LG Electronics Inc.

LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 74,000. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for global revenue of over KRW 80 trillion in 2022. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, service robots, automotive components and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.

About LG Electronics Singapore Pte Ltd

LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.

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