LG's Innovative Vehicle AR Technology Recognised at 2024 Technology Patent Awards

 LG’S INNOVATIVE VEHICLE AR TECHNOLOGY RECOGNISED AT 2024 TECHNOLOGY PATENT AWARDS

Simplifying Complex Driving with Intuitive Navigation Guidance

SINGAPORE, Nov. 7, 2024 - LG Electronics has been awarded the prestigious “King Sejong Award” at the 2024 Technology Patent Awards for its groundbreaking augmented reality (AR) technology designed for vehicles. This annual event, organised by the Korean Intellectual Property Office, recognises patents registered within the past decade that contribute to enhancing South Korea’s industrial competitiveness.

The patent for LG’s advanced vehicle AR technology was submitted both domestically and internationally in 2022. This innovative system aims to improve the future mobility experience by leveraging AR to visualise various driving scenarios. It generates 3D graphics that provide vehicle information and navigation guidance on in-vehicle displays.

Driving can often be confusing, especially on complex roads or unfamiliar routes, where estimating distances or directions becomes challenging. LG’s in-vehicle AR technology alleviates this confusion by providing clear guidance lines that drivers can easily follow. The system employs sophisticated algorithms to integrate data from various vehicle sensors, including smart cameras, navigation systems and driver assistance sensors, along with external data sources. By harnessing information from GPS, Advanced Driver Assistance Systems (ADAS) and vehicle-to-everything (V2X) technologies, the system can predict potential hazards and accident risks based on the vehicle’s location and surrounding environment, thereby enhancing safety during journeys.

A key feature of LG’s patented technology is its ability to display dynamic AR images. This capability makes route guidance more intuitive by adjusting the symbols representing the vehicle and directional guidance – such as combining a spade and chevron into an arrow shape or separating them – based on real-time driving conditions. The AR graphics can seamlessly separate, transform and merge, allowing the system to visually convey complex driving information, such as speed, incline, lane changes and route recalculations, in a manner that can be easily understood by the driver.

LG plans to leverage this advanced vehicle AR technology to develop future mobility solutions for global automakers and accelerate the development of new mobility software. The company also aims to generate royalty-based revenue from the patent.

“LG is excited to utilise its award-winning AR technology to create mobility solutions that elevate driver convenience and contribute to safer roads for everyone,” said Kim Dong-wook, head of the B2B Advanced Technology Center at LG Electronics. “Moving forward, we will continue to refine our AR technology to ensure compatibility across all vehicle platforms. We anticipate that this exciting innovation will significantly contribute to the growth of our software business.”

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About LG Electronics Vehicle component Solutions Company

The LG Vehicle component Solutions Company is bringing human-centric innovations to the automotive in-dustry. Having secured its position as a trusted and innovative partner, the company continues to provide in-telligent and environmentally responsible solutions including in-vehicle infotainment, display, connectivity, ADAS and software solutions for Software Defined Vehicles. Through its firm commitment to “Driving better future mobility,” the company is diversifying its portfolio to further strengthen its capabilities with acquisi-tions including automotive lighting systems provider, ZKW Group and vehicle cybersecurity company Cybellum, as well as the joint venture, LG Magna e-Powertrain. For more news on LG, visit www.LG.com/global/mobility.

About LG Electronics Inc.

LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 74,000. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for global revenue of over KRW 80 trillion in 2022. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, service robots, automotive components and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.

About LG Electronics Singapore Pte Ltd

LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.

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