SEOUL, Dec.27, 2022 — LG Electronics (LG) will present an exciting, new colour option for its ground-breaking refrigerator with MoodUP
™ to offer personalised customer experiences at CES 2023. Coming to LG’s colour-changing fridge in collaboration with the world-renowned Pantone Colour Institute,
Viva Magenta–
the Pantone Colour of the Year 2023 – is a brave and fearless crimson red that injects excitement and drama into home interiors, energising any environment with its dynamic vibrancy.
The refrigerator with MoodUP™,
unveiled at IFA 2022 in Berlin this September, boasts a diverse range of rich, dynamic colours to choose from; providing a convenient way for users to enliven their kitchen whenever they feel the need to change or refresh the mood. With the arrival of Viva Magenta, a stylish addition brought about by LG’s close partnership with the Pantone Colour Institute, the upper door panel of the fridge now offers a total of 23 chic colour options. Owners of the 4-Door French-Door model can mix and match until their hearts are content, with more than 190,000 possible colour combinations at their disposal.
MoodUP users can easily select and apply Viva Magenta – and any of the other available colours – by using the intuitive LG ThinQ™ app. Implementing LED colour-changeable door panels, LG’s innovative kitchen solution gives users the ability to customise the look of their fridge without the cost and hassle of having to physically replace any of its exterior elements.
For a more traditional look in the kitchen, users can turn off the MoodUP refrigerator’s LED door panels at any time, and enjoy the charming colour combination of Lux Gray and Lux White. Timeless and understated, this clean, cool combo harmonises well with any décor and evokes the natural, subtle contrast of different coloured stones.
“Now with Pantone Colour of the Year 2023, Viva Magenta, the refrigerator with MoodUP epitomises the convenience and customisability of LG’s innovative ThinQ UP appliances,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to develop advanced lifestyle solutions offering differentiated customer experiences and unprecedented upgradability.”
Visitors can experience all of LG’s latest innovations, including the LG InstaView MoodUP refrigerator with Viva Magenta, at the company’s booth (#15501, Las Vegas Convention Center) at CES 2023 from 5 to 8 January.
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About LG Electronics Inc.
LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for global sales of over USD 63 billion in 2021. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, service robots, automotive components and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.
About LG Electronics Home Appliance & Air Solution Company
The LG Home Appliance & Air Solution Company is a global leader in home appliances, smart home solutions, air solutions as well as visionary products featuring LG ThinQ AI. The company is creating various solutions with its industry leading core technologies and is committed to making life better and healthier for consumers by developing thoughtfully designed kitchen appliances, living appliances, HVAC and air purification solutions. Together, these products deliver enhanced convenience, superb performance, efficient operation and compelling health benefits. For more news on LG, visit
www.LGnewsroom.com.
About LG Electronics Singapore Pte Ltd
LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry. LG Electronics Singapore operates four business units locally – Home Entertainment, Home Appliance, Air Solutions and Business Solutions. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit
www.lg.com/sg.
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