SINGAPORE, June 5, 2023 – With the belief that environmental sustainability is the key to unlocking a brighter future for all, LG Electronics has taken significant steps to support green initiatives across the globe. In the Middle East, LG Saudi Arabia has backed up the company’s promise to environmental conservation by launching its tree-planting Corporate Social Responsibility (CSR) project in association with the ‘Yalla Green’ campaign earlier this year – with its main aim to promote energy efficiency and contributing to a greener tomorrow.



Meaning ‘let’s go together’ in Arabic, the Yalla Green campaign calls attention to effective energy efficiency by introducing a SEER-labelled green air solution line-up. In line with the Saudi Arabian government’s Vision 2030 goals, the availability of LG’s energy-conscious air conditioning products highlights its unwavering mission to preserve natural resources and reduce carbon emissions.



With Shaker, a local distributor of international home appliance brands, and the company’s partner in the air conditioner production facility in Riyadh, LG Saudi Arabia launched its tree-planting initiative, which seeks to push Saudi Arabia another step closer to its ambitious environmental objectives. As outlined by the Saudi Green Initiative (SGI), the country aims to plant more than 650 million trees locally by 2030, fostering environmental awareness, promoting energy conservation and creating a greener, more sustainable environment.



The company’s planting events have been well received by LG’s employees and volunteers, who have participated actively in large numbers. Beyond supporting community development, the initiative also educates consumers on the best energy conservation practices. The company’s commitment in taking holistic action for sustainability resonates with Saudi Arabia and fosters a sense of pride among the people taking time out of their lives to do their bit for a greener future.



With trees planted at Riyadh Province’s Thadiq National Park, participants described the event as both eye-opening and informative, emphasizing the power of collective cooperation in creating a green future.



As a environmentally conscious brand, LG continues to strive to make a positive difference through its energy-efficient solutions and tree planting initiatives. By prioritizing environmental sustainability, the company is contributing to the preservation of natural resources and the well-being of future generations. Through these concerted efforts, LG demonstrates its dedication to helping bring about a greener and more sustainable world.



For more information, please visit www.lg.com/sa_en/air-conditioners/yalla-green.

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LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 74,000. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for global revenue of over KRW 80 trillion in 2022. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, service robots, automotive components and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.

 

About LG Electronics Singapore Pte Ltd                          

LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.