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LG OLED TV B3 77 inch 4K Smart TV 2023 | Wall mounted TV | TV wall design | Ultra HD 4K resolution | AI ThinQ
A video shows the 10 Years World's No.1 OLED TV emblem appear gradually against a black backdrop with purple and blue fireworks.
*Source: Omdia. Unit shipments, 2013-2023. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk. Visit https://www.omdia.com/ for more details.
The AI processing system uses AI Noise Reduction and AI Super Resolution to classify images and remove noise based on their category. Then, deep learning algorithms enhance faces and objects to make them look more defined, expressive, and multi-dimensional without appearing artificial.
An image of a woman in a city. A square overlay is applied on top of the woman representing AI Super Upscaling, putting her in focus with detail against an artfully blurred backdrop.
OLED Dynamic Tone Mapping refines what's in the frame by applying the optimal tone curve for more natural HDR, contrast, and detail.
*Screen images simulated.
**Soundbar can be purchased separately.
AI Sound Pro
The movie theater comes home with AI Sound Pro. Heart-pounding, room-filling, crystal-clear audio surrounds you for a level of immersion that's virtually unheard of.
An overhead image of an LG OLED TV and the α9 AI Processor 4K Gen6. Orange and turquoise waves connect the chip and the TV, and then bubbles depicting sound radiate from the screen.
*Screen images simulated.
**Sound may vary according to the listening environment.
***Must be activated through the sound mode menu.
*Screen images simulated.
**Sound may vary according to the listening environment.
***AI Acoustic Tuning must be activated in the AI Service menu.
****Remote control may vary by region.
An image of LG OLED B3 with a Floor Stand in front of a window overlooking the city. LG OLED B3 on the wall of a modern room. The bottom corner of LG OLED B3's base.
*Gallery Stand is supported on 65B3 and 55B3.
**Gallery Stand sold seperately.
While traditional LCD TVs feature bulky layers of backlights and color filters, OLED is made up purely of self-lit pixels for unrivaled contrast and sleek design.
A side-by-side view of an LCD and an OLED. The LCD side shows low contrast and grayish dark areas of the rocky landscape. The OLED side shows dark blacks, vivid colors, and high, natural contrast.
a_comparison_between_lcd_and_oled's_layers_of_display__lcd's_many_layers_are_shown,_featuring_a_polarizer_and_glass,_color_filter,_cell,_tft_glass,_polarizer,_combined_optical_sheet,_and_backlight/edge-lit_leds__oled's_few_layers_are_presented,_showing_just_a_polarizer_and_glass,_color_refiner,_and_tft/OLED.
With deep dark blacks that can only be achieved by self-lit pixels, bold contrast reveals details your eyes usually miss with crisp, defined visuals.
*Screen images simulated.
**LG OLED Panel is certified by Intertek for 100% Color Fidelity measured to CIE DE2000 with 125 color patterns.
***Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek.
*Soundbar Mode may vary by TV models.
**Soundbar Mode control may vary by soundbar models.
***Soundbar can be purchased separately.
*Screen images simulated.
*Screen images simulated.
**Supported menus and apps may vary by country.
***Menus displayed may be different upon release.
****Keyword recommendations vary according to the app and time of day.
Tune into all the streaming services you love straight from your TV, including Netflix2, Disney+3, Prime Video4, and Apple TV+5.
*Content and app availability may vary by country or region.
**Separate subscriptions required for OTT services.
An image of three men playing a racing game on an LG OLED TV in a modern city apartment.
*Response time tested and certified by Intertek.
**VRR is a certified specification of HDMI 2.1.
Three game screens are shown against a black gradient background. One shows a car racing game with the Game Dashboard hovering over the action. Another shows a Sci-Fi game with the Game Optimizer menu. And the last screen shows Game Optimizer's Game Tab over a music game.
Cyberpunk 2077 game poster.
*GeForce NOW subscription may be required.
The Sports Sensation
Sports step into the spotlight. A personalized Sports Alert keeps you in the know about your favorite team, with direct access to match schedules from your home screen. With a decade of innovation, only LG OLED brings you stadium-like realism with a vast display and the crisp definition of the α7 AI Processor 4K Gen6 — ideal for watching two games at once with Multi View.
An image of the display showing a soccer game with a player in a red strip about to kick the ball across the stadium. The game score is visible at the bottom of the screen. The green grass from the pitch stretches beyond the screen to the black backdrop.
*Image is for illustration purposes only.
Eco-friendly LG OLED cardboard packaging depicted around thriving trees and mountains.
*The above content and certification refer to 65C3 and may vary by model.
**All 2023 LG OLED models feature eco-friendly packing.
***All Z3, G3, C3, B3 and A3 models are certified "Eco Product".
****The "Reducing CO2" footprint label applies to 77/65/55/48/42C3. All G3 & 83C3 models features a "CO2 Measured" label.
1.α-realism refers to the realistic image and sound quality driven by LG's α7 AI Processor 4K Gen6.
2.Netflix streaming membership required.
3.Disney+ subscription required. Subject to terms at http://www.disneyplus.com ⓒ 2023 Disney and its related entities.
4.Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.
5.Subscription required for Apple TV+. Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, Registered in the U.S. and other countries.
Display Type
4K OLED
Refresh Rate
120Hz Native
Wide Color Gamut
OLED Color
Picture Processor
α7 AI Processor 4K Gen6
HDR (High Dynamic Range)
Dolby Vision / HDR10 / HLG
G-Sync Compatible (Nvidia)
Yes
FreeSync Compatible (AMD)
Yes
Dolby Atmos
Yes
TV Dimensions without Stand (WxHxD)
1723 x 992 x 55.3
TV Weight without Stand
26.7
AI Sound
AI Sound Pro (Virtual 5.1.2 Up-mix)
Audio Output
20W
Speaker System
2.0 Channel
Speaker Direction
Down Firing
Dolby Atmos
Yes
Clear Voice Pro
Yes
AI Acoustic Tuning
Yes
WiSA Ready
Yes (Up to 2.1 Channel)
LG Sound Sync
Yes
Sound Mode Share
Yes
Simultaneous Audio Output
Yes
Bluetooth Surround Ready
Yes (2 Way Playback)
Audio Codec
AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)
Gray Scale
Yes
High Contrast
Yes
Invert Colors
Yes
Bluetooth Support
Yes (v 5.0)
HDMI Input
4ea (supports 4K 120Hz, eARC, VRR, ALLM, QMS as specified in HDMI 2.1 (2 port))
Simplink (HDMI CEC)
Yes
HDMI Audio Return Channel
eARC (HDMI 3)
USB Input
2ea (v 2.0)
Wi-Fi
Yes (Wi-Fi 5)
Ethernet Input
1ea
RF Input (Antenna/Cable)
2ea
SPDIF (Optical Digital Audio Out)
1ea
Packaging Dimensions (WxHxD)
1879 x 1130 x 285
TV Dimensions without Stand (WxHxD)
1723 x 992 x 55.3
TV Dimensions with Stand (WxHxD)
1723 x 1043 x 270
TV Stand (WxD)
749 x 270
TV Weight without Stand
26.7
TV Weight with Stand
30.0
Packaging Weight (Overseas)
42.8
VESA Mounting (WxH)
400 x 200
AI Upscaling
AI Super Upscaling 4K
Picture Processor
α7 AI Processor 4K Gen6
AI Picture
AI Picture Pro
AI Genre Selection
Yes (SDR/HDR)
AI Brightness Control
Yes
HDR (High Dynamic Range)
Dolby Vision / HDR10 / HLG
FILMMAKER MODE™
Yes
HFR (High Frame Rate)
4K 120 fps (HDMI)
Dynamic Tone Mapping
Yes
Dimming Technology
Pixel Dimming
Motion
OLED Motion
Picture Mode
10 modes (Personalized Picture Wizard, Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room))
Game Optimizer
Yes (Game Dashboard)
G-Sync Compatible (Nvidia)
Yes
FreeSync Compatible (AMD)
Yes
HGIG Mode
Yes
ALLM (Auto Low Latency Mode)
Yes
VRR (Variable Refresh Rate)
Yes
Power Supply (Voltage, Hz)
AC 100~240V 50-60Hz
Standby Power Consumption
Under 0.5W
Remote
Magic Remote
Remote Control Batteries
Yes (AA x 2EA)
Power Cable
Yes (Attached)
Operating System (OS)
webOS 23
ThinQ
Yes
Intelligent Voice Recognition
Yes
Magic Remote Control
Built-In
Works with Apple Airplay2
Yes
Smartphone Remote App
Yes (LG ThinQ)
Art Gallery
Yes
Full Web Browser
Yes
Sports Alert
Yes
Multi View
Yes
Room to Room Share
Yes (Receiver)
Family Settings
Yes
USB Camera Compatible
Yes
Display Type
4K OLED
Display Resolution
4K Ultra HD (3,840 x 2,160)
Refresh Rate
120Hz Native
Wide Color Gamut
OLED Color
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