LONDON, 7TH April, 2014 ― LG Electronics (LG) today announced that its newest mobile user interface, LG UX 4.0, will be featured on the upcoming LG G4 to be unveiled at the end of the month. The upgraded user experience promises to be simpler and more intuitive and will better understand and respond to the needs of each user.

Since Quick Memo and QSlide were first introduced on the Optimus G in 2012, LG has introduced major UX enhancements every year with each G Series flagship smartphone:

Up until now, UX enhancements have generally focused on delivering greater convenience to all users. With the new LG UX 4.0, the focus shifts toward providing more optimised and intuitive convenience to each individual at every user level for optimal enjoyment of their LG device.

Simpler and More Intuitive to Use

First of all, LG has created a smoother user experience by simplifying the design of the user interface and making features simpler to use by eliminating many redundant configuration steps. For example, Quick Shot is a new feature that allows users to take pictures quickly by double-tapping the phone's Rear Key even while the display is off. And the improved Smart Bulletin automatically aggregates vital information from multiple apps on the same page for maximum convenience.

A Wider Range of Specialised Choices

UX 4.0 also gives users a wider range of options based on their own preferences and interests. The new camera offers three user modes ― Simple, Basic and Manual ― to meet the needs of all types of photographers, from amateurs to expert shutterbugs. Simple Mode does all the hard work automatically and still delivers great photos. Manual Mode features a suite of modules and options for full creative control that would impress even the most experienced photographer.

The improved calendar also offers more choices by giving users the ability to select and organise individual events posted in social media accounts by simply dragging and dropping appointments. The new calendar allows you to get more done with less typing by simply touching and gesturing.

Smarter UX That Understands You

The improved Smart Notice on LG UX 4.0 promises to provide more personalised notifications for weather, travel and more by analysing a user’s daily routine and travel schedule and combining this information with the user’s lifestyle habits. A user who enjoys a game of hoops may receive a notification that says, “The weather will be mostly sunny today. It’s the perfect weather to get out and play basketball.”

Another example of greater customisation in LG UX 4.0 can be seen in the Gallery, which can create event-specific albums based on the location and time each photo was taken. This intelligent customisation goes even further with the Ringtone ID, which automatically composes a unique ringtone for every caller in the user’s favourite contact list.

“LG UX 4.0 offers simpler, faster and more intuitive ways to use the G4 with both new and improved features that intelligently accommodate each individual user,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “We will continue to better understand our customers so we can continue delivering innovations for a better life through our human-centric approach.”

To see the simpler, more intuitive LG UX 4.0 in action and to better understand how this smarter human-centric mobile interface understands users better, view the video now at http://youtu.be/Quo5E0xysXU.

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 82,000 people working in 119 locations around the world. With 2013 global sales of USD 53.10 billion (KRW 58.14 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is a global leader and trend setter in the mobile and wearable industry with breakthrough technologies and innovative designs. By continually developing highly competitive core technologies in the areas of display, battery, camera optics and LTE technology, LG creates handsets and wearables that fit the lifestyles of a wide range of people all over the world. While helping to enhance the mobile user experience by incorporating unique, sophisticated designs and intuitive UX features, LG is also committed to guiding consumers into the era of convergence and Internet of Things, maximizing inter-device connectivity between a wide range of smartphones, tablets, wearables, home and portable electronics products. For more information, please visit www.LG.com/uk