#CareForWhatYouWear

In a world full of trends, what defines a classic?
Learn how to age with the clothes you love with LG clothing care solutions.
Watch a video of classic outfits and ways to wear your clothes longer.

Video of Care For What You Wear campaign.

Making sustainable choices in what we wear

Mindful Wearing is all about making sustainable choices in what we wear by extending the lifespan of clothes.

With the aim of meeting 'responsible consumption and production' targets set out in Goal #12 of the UN's Sustainable Development Goals, LG started the #CareForWhatYouWear campaign in 2020 to support responsible clothing care habits and curb waste.

Anyone can be part of the #CareForWhatYouWear campaign by mindfully caring for your clothes, reforming the clothes you wear, buying vintage clothes, and even trying on dresses from the 1950s at a thrift shop.

Mindful Wearing team

Introducing LG's Mindful Wearing team with fashion tips that will help you make sustainable choices and stay stylish. Take your first steps towards a brighter future for our planet by caring for what you wear.

Women using the washing machine to care for her clothes.

Washer

Freshen up your clothes with LG's cutting-edge technology that makes your clothes last longer.1)

Teenager drying his pants to hang out with his friends.

Dryer

Take care of your delicate clothes with LG dryer to minimize shrinkage.

Woman taking her jacket from the Styler to go for work.

Styler

Refresh your delicate clothes with LG Styler without using chemicals and detergent

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Enhance Your Wardrobe Life with LG's Care-for-What-You-Wear Appliances