LG LAB
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As artificial intelligence becomes increasingly integrated into our daily lives, it's also transforming the latest TV technology. General AI TVs now feature advanced capabilities like language recognition, natural language processing, and seamless inter-device connections, all designed to enhance your viewing experience. By utilising machine learning, these TVs analyse your interactions and predict your needs, delivering a more personalised and cutting-edge experience.
AI TV is transforming home entertainment by integrating advanced artificial intelligence into television technology. With LG's AI TV, you can control your TV with voice commands, while the AI works behind the scenes to enhance picture and sound quality. This smart technology optimises your viewing experience by automatically adjusting settings based on the content you're watching and the environment you're in.
Man enjoying a smart TV experience with an LG AI TV featuring a user-friendly interface and streaming options in a contemporary living room.
Photo by LG
A TV’s processor is like its brain! It is responsible for the smooth running of your TV, as well as operating all it’s essential functions. A TV’s processor ensures smooth and seamless transitions between different applications, services, device settings and more. When a Smart TV is integrated with AI technology, it can learn from the usage patterns of the consumer. Based on how you interact with your TV, AI can help to create a more personalised experience.
LG’s OLED evo AI C4 4K Smart TV and OLED evo AI G4 4K Smart TV are prime examples of this advanced AI technology in action. Equipped with the latest Alpha 9 and Alpha 11 AI processors, these models offer enhanced picture and sound quality by analysing content in real-time and adjusting settings accordingly. This results in a viewing experience that is perfectly tailored to your preferences, whether you’re watching movies, playing games, or streaming content. With LG's AI-powered OLED TVs, you get not just stunning visuals but also an intelligent, adaptive experience that evolves with you.
LG’s Alpha 11 AI processor takes this to the next level by delivering unparalleled picture quality and performance. It uses deep learning algorithms to analyse content and optimise settings in real-time, ensuring every scene is displayed with stunning detail and clarity. Here are some key features:
· AI Customisation: Features like AI Picture Wizard, AI Brightness Control, and Acoustic Tuning allow for a personalised viewing experience by adjusting settings based on your preferences and environment.
· AI Concierge: This feature offers personalised content recommendations, helping you easily discover new shows and movies based on your viewing habits.
· AI Chatbot: Provides interactive assistance and control, making it easier to navigate and customise your TV experience.
· AI Picture Pro: Enhances every detail on the screen by analysing and optimising image quality in real-time.
· AI Sound Pro: Automatically adjusts the audio to deliver the best possible sound experience, tailored to the content you’re watching.
· AI Search & Recommendation: Uses advanced AI to provide personalised search results and content recommendations based on your viewing habits, ensuring you find relevant content faster.
· AI User eXperience: Offers intuitive control and easy navigation with features like AI Magic Remote, webOS Home, and Tip for Easy Use, enhancing the overall user interaction.
· Cross Device Experience: Seamlessly integrates your TV with smart devices like Google Home, ThinQ app, and Apple/Google Cast, allowing you to control your smart home from your TV.
A modern living room with a large wall-mounted TV showing a vivid sunset over a calm lake, cozy beige furniture, a marble coffee table with a plant, and soft natural light filling the space.
AI uses advanced algorithms to enhance the resolution of digital images. AI picture enhancement does not mean new pixels are added to images with lower resolutions. What it really means is that existing pixels are analysed and enhanced to improve the image quality:
· AI identifies various elements in an image or video and enhances them.
· AI can adjust brightness and contrast to ensure detailed display of both bright and dark scenes.
· AI detects motion blurs and enables smoother transitions in various scenes.
AI image upscaling identifies where gaps in the image are, and then uses AI image enhancers to rework the image, improving the quality. AI image enhancers use algorithmic machine learning to improve over time, as they process and fix more and more images.
The alpha11 AI Processor in LG’s AI TVs employs deep-learning algorithms to enhance picture quality. Here’s how it works:
· AI Picture Pro: Maintaining Detail on the Big Stage
o The Problem: Imagine watching footage of a vast, detailed scene like the Duomo in Florence on a travel show, an ancient Roman amphitheatre in a blockbuster movie, or a packed football stadium. These scenes are rich in detail, but much of that detail can be lost when reproduced on TV.
o How AI Helps: AI Picture Pro uses deep-learning technology to analyse the content you're watching, identifying areas that need improvement. The result? Image noise is reduced, and sharpness is enhanced, ensuring that even the largest scenes remain in sharp focus. AI Noise Reduction and AI Super Resolution work together to deliver authentic realism in every frame, bringing out the finest details and elevating your visual experience.
· AI Brightness Control: Watching Movies in the Sun
o The Problem: Your TV is set up for certain lighting conditions, but light changes throughout the day, hitting different parts of the screen at different times. You naturally watch TV both day and night, but adjusting your TV to suit these extremes—bright sunlight and dark nights—can be challenging.
o How AI Helps: AI Brightness Control uses a sophisticated ambient sensor to recognise changes in lighting conditions and automatically adjusts the picture settings accordingly. Whether you're watching during the day or at night, the TV optimises the brightness for each scene. Movies shot in Dolby Vision HDR are also enhanced by this technology, so even when watching an atmospheric adventure movie on a sunny day, dark elements like shadowy sidewalks or brooding mountains remain detailed and clear.
Luxurious living room with an LG AI TV and advanced sound system, creating a cinematic experience with vibrant visuals and powerful audio.
Photo by LG
LG’s AI Sound Pro is a prime example of using AI to improve audio quality in a TV, offering a truly immersive audio experience through several key features:
· AI Sound Pro: Pump Up the Volume
o The Problem: Imagine watching a nature documentary where wildebeest run across the vast African plains. The visuals are stunning, but the sound doesn’t quite match the epic scale of the scene.
o How AI Helps: AI Sound Pro, powered by the Alpha 11 processor, enhances your audio experience by analysing sound sources and up-mixing them to create a rich, immersive sound environment. It understands when and how to elevate sound. This clever use of AI creates the effect of sound coming from all around you, adding depth and bass that make you feel like you’re right there on the plains. You’ll hear every detail, from the pounding of hooves to the distant roar, bringing the on-screen action to life with exceptional clarity and depth.
· AI Acoustic Tuning: Sound Tailored to Your Room
o The Problem: Sound typically projects in a straight line from your TV, but obstacles like coffee tables, shelves, and other furniture can block and distort it, preventing it from reaching you effectively.
o How AI Helps: AI Acoustic Tuning solves this problem by detecting the layout of your room and where you’re sitting, creating a dome of sound that’s perfectly tuned to your room’s unique acoustics. The LG Magic Remote plays a key role here; simply hold the remote where you normally sit, and it automatically learns your room layout. The AI then adjusts the sound to flow around obstacles, ensuring that the audio reaches you in its most accurate and immersive form.
Two LG AI TVs side-by-side, demonstrating cutting-edge display technology and AI-enhanced visuals for an unparalleled entertainment experience.
Photo by LG
With the many changes AI has already brought to our TV viewing experiences, such as voice controls, audio and video enhancements, and personalised content recommendations, it’s safe to say that AI will continue to make televisions even smarter in the coming years. It has the potential to change the way we watch TV by making it more interactive and immersive, offering personalised content, real-time recommendations, and seamless integration with other smart devices in our homes.
Designed to elevate your entertainment, LG’s webOS 24 is now more powerful than ever with the integration of advanced AI technology. AI features like AI Picture Wizard and AI Concierge work seamlessly with innovative webOS functionalities such as My Profile and Quick Card, offering a truly personalised and enhanced TV experience. This combination of AI and webOS ensures that your TV adapts to your preferences, providing a tailored experience like never before.
· My Profile allows every family member to enjoy their own personalised home screen, complete with customised content suggestions.
· With Quick Cards, you can dive straight into different interests, such as video games, music or even connect to a home office.
· AI Picture Wizard makes it easy to create a picture preset personalised to your taste, while AI Concierge intuitively recommends content based on your unique viewing habits.
Embrace the future of television with webOS 24 and enjoy a viewing experience that's truly yours, enhanced and updated annually through LG's Re:New Program, ensuring your TV remains fresh with new features for years to come.
It’s safe to say that voice assistant and voice-controlled devices have already become a household staple in recent years. They can be used in many ways, managing smart home devices to setting reminders and timers, to making phone calls and sending text messages without touching your phone or computer.
What you may not know is that many AI TVs will also have voice command technology integrated in them, through which you can access and control it. You can use it to turn the TV off, adjust the volume, change the mode or channel, and search for different content easily. As AI voice control technology improves, it can identify distinct speech patterns and accents thanks to machine learning algorithms.
Subtitles are a large part of the film and entertainment industry, as they help to connect your content to global audiences. Smart AI TV technologies are specially designed and trained to listen to and identify audio and dialogue and create a transcript of it. This makes it easier for editors to review and make sure that everything is accurate, which saves a lot of time in creating subtitles manually.
AI can also be used to create real-time subtitles, a technology already utilised by major content platforms, like YouTube. The AI is trained to listen to human voices and generate subtitles, a step which requires a large and diverse dataset to account for different accents and speech patterns.
However, on platforms like YouTube, where new content is constantly being uploaded, the AI may occasionally misinterpret words. As AI technology evolves and improves, it is becoming more capable of correcting these inaccuracies.
With AI being able to automatically adjust image brightness and volume levels, along with automatic sleep modes, it can potentially help to conserve energy.
ThinQ AI technology is a proprietary AI technology that is available across a range of smart LG products, like fridges, washing machines and smart speakers. It is also available on LG TVs, which may make them more efficient for usage!
ThinQ AI on LG TVs learns from your usage patterns, helping you to customise your homepage settings and displays to your preferences, meaning the apps and channels you use most frequently are more easily accessible to you. For example, suppose you access Netflix and Prime Video often, your LG TV understands this, and also reorder your apps at your request to make them easier to access, along with show recommendations from these streaming services that may interest you.
AI technology is a significant leap forward in television technology. It transforms the viewing experience through enhanced picture and audio quality, content recommendations, personalised settings and much more. It is set to see a lot more advancements in the coming years making television much more immersive.
Browse latest LG TVs with AI ThinQ capabilities integrated into them.
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