At LG UK, we believe that watching changes everything. This means every new fan, every new audience member at home, and every moment of support grows the game – whether that is inspiring the next generation of players or encouraging people, brands and organisations to increase investment.  

Our partnerships with England's Lionesses and Red Roses represent more than sponsorship, they embody our dedication to creating a future where girls everywhere see unlimited possibilities in sport and are inspired by the heroes they see on screen. 

When you watch women's football and rugby, whether on your LG OLED TV at home, streaming on your mobile device, or gathering with friends at your local pub, you're not just a spectator, you're an active participant in a movement that's reshaping the sporting world for future generations.

By going All In, you help push women’s sport further into the spotlight. It’s not just about watching. It’s about showing up, sharing the love, and making sure girls everywhere see a path forward.

Join the pledge to watch more women’s sport this summer. Stand up for the next generation and for your chance to win an LG OLED TV and soundbar! It only takes 30 seconds.

You care, and so will your friends! 

Invite someone you know to pledge. Share the link. Talk about the match. Be the reason more people back the game, and more girls dream of playing it.

The LG All In Pledge to harnesses the collective power of sports fans across the UK to support women’s sport because we all understand that change happens when communities unite behind a common cause. By committing to watch more women's sport, share content with friends and family, and actively promote female athletes, pledge participants become catalysts for positive transformation.

Ready to be part of the solution? The LG All In Pledge takes just moments to complete but creates lasting impact for generations of female athletes by supporting women’s sport. Your commitment to watching, engaging with, and promoting women's sport directly contributes to building a stronger, more inclusive sporting future.

As an added benefit, UK residents aged 18 and over who complete the pledge will automatically enter our prize draw to win an LG OLED TV and premium soundbar, perfect for hosting future match viewing parties with friends and family.