LG UR78 43 inch 4K Smart UHD TV 2023
*The images used in the product overview below are for representative purposes.
*Refer to the image gallery at the top of the page for an accurate representation.
*HDR10 Pro is not a format LG's own Dynamic Tone Mapping applied frame by frame for HDR10 content.
α5 AI Processor 4K Gen6
*86"UR80 feature α7 AI Processor 4K Gen6.
*Image quality of upscaled content will vary based on the source resolution.
AI Brightness Control ensures the perfect brightness level for any environment, adapting to brightness by surrounding ambient lighting.
A screen, depicting an image of a forest, having its brightness being adjusted for depending on the surrounding.
*Magic Remote control shown, available to purchase seperately. Standard remote supplied with this model.
*This feature is only supported on 2023 TV models. Support varies by model.
*Feature support varies by LG Soundbar model.
webOS 23 new Home
*Service availability may differ by region or country.
*Separate subscriptions required for OTT services.
*Cursor movement related to Magic Remote control, available to purchase seperately. Standard remote supplied with this model.
*Reduced or limited content may be shown depending on region and network connectivity.
*An unlimited number of profiles can be created however the homescreen will only display up to 10 profiles.
Easily find apps, content recommendations and more for various interests including Music, Gaming, Home Office and more in the dedicated Quick Cards.
"The logo of alexa built-in The logo of works with Apple AirPlay The logo of works with Apple Home The logo of works with Matter"
*LG supports 'Matter' Wi-Fi devices. 'Matter' supported services and features may vary depending on the connected devices. Initial Connection for ThinQ and Matter should be via ThinQ mobile app.
*Apple, the Apple logo, Apple TV, AirPlay, and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.
*Supported menus and apps may vary by country.
*Voice Command availability may vary by product and country.
*Menus displayed may be different upon release.
*Support for AirPlay 2 and HomeKit may vary by region.
*Magic Remote control shown, available to purchase seperately. Standard remote supplied with this model.
*Support for FILMMAKER MODE™ may vary by country.
Enjoy movies as the director intended, without adjustments to the texture or other visual settings of the film.
A movie director is looking at a big TV monitor, editing something. The TV screen shows a tower crane in purple sky. FILMMAKER Mode logo is placed on bottom right corner.
*Netflix streaming membership required.
*Content and app availability may vary by country or region. Separate subscription required for Disney+. (c) 2022 Disney and its related entities.
*Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries.
*Apple TV+ and/or select content may not be available in all regions.
*Apple TV+ requires a subscription.
*Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.
. *Supported services may differ by country.
*Number of channels and available content may vary by product and region.
*Availability of software updates may vary depending on model and region.
*Items in the Game Optimizer menu may vary by series.
*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.
*Supported partnerships may differ by country
Home Living
Display Type
4K UHD LED
Refresh Rate
50Hz Native
Picture Processor
α5 AI Processor 4K Gen6
HDR (High Dynamic Range)
HDR10 / HLG
Audio Output
20W
Speaker System
2.0 channel
TV Dimensions without Stand (WxHxD)
967x564x57.1
TV Weight without Stand
8.8
Display Type
4K UHD LED
Display Resolution
4K Ultra HD (3,840 x 2,160)
Backlight Type
Direct
Refresh Rate
50Hz Native
AI Brightness Control
Yes
Picture Processor
α5 AI Processor 4K Gen6
HDR (High Dynamic Range)
HDR10 / HLG
AI Upscaling
4K Upscaling
FILMMAKER MODE™
Yes
Dynamic Tone Mapping
Yes
Picture Mode
9 modes (Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, ISF Bright Room, ISF Dark Room)
HGIG Mode
Yes
Game Optimiser
Yes (Game Dashboard)
ALLM (Auto Low Latency Mode)
Yes
Operating System (OS)
webOS 23
ThinQ
Yes
USB Camera Compatible
Yes
Works with Apple Airplay2
Yes
Sports Alert
Yes
Family Settings
Yes
Full Web Browser
Yes
Intelligent Voice Recognition
Ready
LG Channels
Yes
Magic Remote Control
Ready
Smartphone Remote App
Yes (LG ThinQ)
The security update is supported until
31/12/2027
LG Sound Sync
Yes
Sound Mode Share
Yes
Simultaneous Audio Output
Yes
Bluetooth Surround Ready
Yes (2 Way Playback)
AI Sound
AI Sound (Virtual 5.1 Up-mix)
Clear Voice Pro
Yes
Audio Output
20W
AI Acoustic Tuning
Ready
Audio Codec
AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)
Speaker Direction
Down Firing
Speaker System
2.0 channel
SPDIF (Optical Digital Audio Out)
x1
Simplink (HDMI CEC)
Yes
HDMI Audio Return Channel
eARC (HDMI 2)
Bluetooth Support
Yes (v 5.0)
Ethernet Input
x1
HDMI Input
x3 (supports 4K 120Hz, VRR, ALLM as specified in HDMI 2.1 on all ports)
CI Slot
x1
RF Input (Antenna/Cable)
x2
USB Input
x2 (v 2.0)
Wi-Fi
Yes (Wi-Fi 5)
High Contrast
Yes
Gray Scale
Yes
Invert Colors
Yes
TV Dimensions without Stand (WxHxD)
967x564x57.1
Packaging Dimensions (WxHxD)
1055x660x142
Packaging Weight (kg)
10.7
TV Dimensions with Stand (WxHxD)
967x621x200
TV Stand (WxD)
804x200
TV Weight without Stand
8.8
TV Weight with Stand
8.9
VESA Mounting (WxH)
200x200
EAN Code (Barcode)
8806087090604
Power Supply (Voltage, Hz)
AC 100~240V 50-60Hz
Standby Power Consumption
Under 0.5W
Remote
Standard Remote
Power Cable
Yes (Detachable)
Remote Control Batteries
Yes (AAA x 2)
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