75UR78006LK

LG UR78 75 inch 4K Smart UHD TV 2023

A front view of the LG UHD TV

*The images used in the product overview below are for representative purposes.
*Refer to the image gallery at the top of the page for an accurate representation.

The nature image with rock mountain facing each other from above and below shows the contrast and details.

Reveal the Last Detail

LG UHD TV with HDR10 Pro brings optimized brightness levels for vivid colour  and remarkable detail.

*HDR10 Pro is not a format LG's own Dynamic Tone Mapping applied frame by frame for HDR10 content.

α5 AI Processor 4K Gen6

Boost Your Viewing Experience

α5 AI Processor 4K Gen6 enhances the LG UHD TV to provide you with an immersive experience.

*86"UR80 feature α7 AI Processor 4K Gen6.

A view of nature, compared picture quality that non 4K content and upscaled 4K content.

Redefine Scale of 4K

Watch non-4K content in 4K on big UHD screens to enjoy clarity and precision in every moment.

*Image quality of upscaled content will vary based on the source resolution.

AI Brightness Control

AI Brightness Control ensures the perfect brightness level for any environment, adapting to brightness by surrounding ambient lighting.

A screen, depicting an image of a forest, having its brightness being adjusted for depending on the surrounding.

A UHD TV mount on wall behind a tabe with zen style setting.

See UHD TV on a Whole New Scale

Experience your favourite content up-close with an ultra-big 4K UHD TV.

The Perfect Fit for Full Sound

Pair up all you love to watch with crystal-clear sound—the way it was meant to be heard.
A half of bottom screen and half of the sound bar. The TV displays white hoarses running above the water.
The interface to change settings is displayed on the TV screen.
WOW Interface

Diversified Settings

Enjoy better control of your soundbar through your LG TV's on-screen settings menu.

*Magic Remote control shown, available to purchase seperately. Standard remote supplied with this model.
*This feature is only supported on 2023 TV models. Support varies by model.
*Feature support varies by LG Soundbar model.

webOS 23 new Home

Tailored to Your Liking

From your favourite content to your preferred way to view, webOS 23 new Home is the hub that revolved around you.

*Service availability may differ by region or country.
*Separate subscriptions required for OTT services.

My Profile

Get tailored movie recommendations, an overview of your team's next games, and your own notifications, all from one place dedicated to you.

*Cursor movement related to Magic Remote control, available to purchase seperately. Standard remote supplied with this model.
*Reduced or limited content may be shown depending on region and network connectivity.
*An unlimited number of profiles can be created however the homescreen will only display up to 10 profiles.

Quick Cards

Easily find apps, content recommendations and more for various interests including Music, Gaming, Home Office and more in the dedicated Quick Cards.

Smart Assistant & Connectivity

LG UHD TV takes convenience to a new level with support for Apple AirPlay, HomeKit, and Matter. Conveniently monitor connected appliances, check information almost instantly with your voice.

"The logo of alexa built-in The logo of works with Apple AirPlay The logo of works with Apple Home The logo of works with Matter"

*LG supports 'Matter' Wi-Fi devices. 'Matter' supported services and features may vary depending on the connected devices. Initial Connection for ThinQ and Matter should be via ThinQ mobile app.

*Apple, the Apple logo, Apple TV, AirPlay, and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.

*Supported menus and apps may vary by country.

*Voice Command availability may vary by product and country.

*Menus displayed may be different upon release.

*Support for AirPlay 2 and HomeKit may vary by region.

Image showing a couple watching a show using an LG UHD TV.

Cinema-Like Immersion at Home

Watch in 4K and enjoy a viewing experience like the ones in the cinema.

*Magic Remote control shown, available to purchase seperately. Standard remote supplied with this model.
*Support for FILMMAKER MODE™ may vary by country.

FILMMAKER MODE™

Enjoy movies as the director intended, without adjustments to the texture or other visual settings of the film.

A movie director is looking at a big TV monitor, editing something. The TV screen shows a tower crane in purple sky. FILMMAKER Mode logo is placed on bottom right corner.

There are logos of streaming service platforms and matching footages right next to each logo. There are images of Netflix's Wednesday, Apple TV's TED LASSO, Paramount+'s Tulsa King, PRIME VIDEO's The rings of power, sky showtime's TOP GUN, and LG CHANNELS' leopard.
Entertainment

Endless Content On Demand

Easily enjoy content from the biggest streaming platforms directly on LG UHD TV.

*Netflix streaming membership required.
*Content and app availability may vary by country or region. Separate subscription required for Disney+. (c) 2022 Disney and its related entities.
*Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries.
*Apple TV+ and/or select content may not be available in all regions.
*Apple TV+ requires a subscription.
*Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.
. *Supported services may differ by country.
*Number of channels and available content may vary by product and region.

A video following a car from behind in a video game as it drives through a brightly-lit city street at dusk.

AAA Gaming Begins Here

Transform your experience with fast, smooth gaming and feel like you're truly immersed in the game.

Game Optimizer & Dashboard

Find all the settings you need for optimal gameplay in one place. Game Dashboard allows you to change the current game genre settings quickly.

HGiG

LG is partnered with some of the big names in the gaming industry, allowing you to enjoy the latest HDR games and immerse yourself in your gameplay.

Cloud Gaming

Get expanded access to your favourite games with Cloud Gaming compatibility through GeForce NOW.

*Availability of software updates may vary depending on model and region.
*Items in the Game Optimizer menu may vary by series.
*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.
*Supported partnerships may differ by country

Home Living

Select Shop 

Save up to 20% when you

purchase two or more products.

Key Spec

  • Display Type

    4K UHD LED

  • Refresh Rate

    50Hz Native

  • Picture Processor

    α5 AI Processor 4K Gen6

  • HDR (High Dynamic Range)

    HDR10 / HLG

  • Audio Output

    20W

  • Speaker System

    2.0 channel

  • TV Dimensions without Stand (WxHxD)

    1678x964x59.9

  • TV Weight without Stand

    31.4

All Spec

PICTURE (DISPLAY)

  • Display Type

    4K UHD LED

  • Display Resolution

    4K Ultra HD (3,840 x 2,160)

  • Backlight Type

    Direct

  • Refresh Rate

    50Hz Native

PICTURE (PROCESSING)

  • AI Brightness Control

    Yes

  • Picture Processor

    α5 AI Processor 4K Gen6

  • HDR (High Dynamic Range)

    HDR10 / HLG

  • AI Upscaling

    4K Upscaling

  • FILMMAKER MODE™

    Yes

  • Dynamic Tone Mapping

    Yes

  • Picture Mode

    9 modes (Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, ISF Bright Room, ISF Dark Room)

GAMING

  • HGIG Mode

    Yes

  • Game Optimiser

    Yes (Game Dashboard)

  • ALLM (Auto Low Latency Mode)

    Yes

SMART TV

  • Operating System (OS)

    webOS 23

  • ThinQ

    Yes

  • USB Camera Compatible

    Yes

  • Works with Apple Airplay2

    Yes

  • Sports Alert

    Yes

  • Family Settings

    Yes

  • Full Web Browser

    Yes

  • Intelligent Voice Recognition

    Ready

  • LG Channels

    Yes

  • Magic Remote Control

    Ready

  • Smartphone Remote App

    Yes (LG ThinQ)

  • The security update is supported until

    31/12/2027

AUDIO

  • LG Sound Sync

    Yes

  • Sound Mode Share

    Yes

  • Simultaneous Audio Output

    Yes

  • Bluetooth Surround Ready

    Yes (2 Way Playback)

  • AI Sound

    AI Sound (Virtual 5.1 Up-mix)

  • Clear Voice Pro

    Yes

  • Audio Output

    20W

  • AI Acoustic Tuning

    Ready

  • Audio Codec

    AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)

  • Speaker Direction

    Down Firing

  • Speaker System

    2.0 channel

CONNECTIVITY

  • SPDIF (Optical Digital Audio Out)

    x1

  • Simplink (HDMI CEC)

    Yes

  • HDMI Audio Return Channel

    eARC (HDMI 2)

  • Bluetooth Support

    Yes (v 5.0)

  • Ethernet Input

    x1

  • HDMI Input

    x3 (supports 4K 120Hz, VRR, ALLM as specified in HDMI 2.1 on all ports)

  • CI Slot

    x1

  • RF Input (Antenna/Cable)

    x2

  • USB Input

    x2 (v 2.0)

  • Wi-Fi

    Yes (Wi-Fi 5)

ACCESSIBILITY

  • High Contrast

    Yes

  • Gray Scale

    Yes

  • Invert Colors

    Yes

DIMENSIONS AND WEIGHTS

  • TV Dimensions without Stand (WxHxD)

    1678x964x59.9

  • Packaging Dimensions (WxHxD)

    1820x1115x200

  • Packaging Weight (kg)

    40.7

  • TV Dimensions with Stand (WxHxD)

    1678x1027x361

  • TV Stand (WxD)

    1344x361

  • TV Weight without Stand

    31.4

  • TV Weight with Stand

    31.8

  • VESA Mounting (WxH)

    400x400

EAN CODE (BARCODE)

  • EAN Code (Barcode)

    8806087095876

POWER

  • Power Supply (Voltage, Hz)

    AC 100~240V 50-60Hz

  • Standby Power Consumption

    Under 0.5W

ACCESSORIES INCLUDED

  • Remote

    Standard Remote

  • Power Cable

    Yes (TV Attached)

  • Remote Control Batteries

    Yes (AAA x 2)

What people are saying

Find a Store Near You

Experience this product around you.

Our Picks for You