LG OLED B3 77 inch 4K Smart TV 2023
TechRadar
"Its picture quality is nothing short of superb" - TechRadar - OLEDB3 - 10/23
*Source: Omdia. Unit shipments, 2013-2023. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk. Visit https://www.omdia.com/ for more details.
α7 AI Processor 4K Gen6
Enter the world of α-realism¹. A portal to new universes and the sensation of feeling like you're really there. Be the main character surrounded by the exceptional picture and sound refinements of α7 AI Processor 4K Gen6.
An image of a woman in a city. A square overlay is applied on top of the woman representing AI Super Upscaling, putting her in focus with detail against an artfully blurred backdrop.
OLED Dynamic Tone Mapping refines what's in the frame by applying the optimal tone curve for more natural HDR, contrast, and detail.
*Screen images simulated.
AI Sound Pro
The movie theater comes home with AI Sound Pro. Heart-pounding, room-filling, crystal-clear audio surrounds you for a level of immersion that's virtually unheard of.
An overhead image of an LG OLED TV and the α9 AI Processor 4K Gen6. Orange and turquoise waves connect the chip and the TV, and then bubbles depicting sound radiate from the screen.
*Screen images simulated.
**Sound may vary according to the listening environment.
***Must be activated through the sound mode menu.
*Screen images simulated.
**Sound may vary according to the listening environment.
***AI Acoustic Tuning must be activated in the AI Service menu.
****Remote control may vary by region.
Slimline Design
Inspire your interiors with the ultra-slim OLED that adds minimalist charm to your space.
An image of LG OLED B3 with a Floor Stand in front of a window overlooking the city. LG OLED B3 on the wall of a modern room. The bottom corner of LG OLED B3's base.
*Gallery Stand is supported by 65B3 and 55B3.
**Gallery Stand sold seperately.
SELF-LIT OLED
Pixels reachest their brightest, most brilliant potential when they stand alone and shine without the dull glow of a backlight.
While traditional LCD TVs feature bulky layers of backlights and color filters, OLED is made up purely of self-lit pixels for unrivaled contrast and sleek design.
A side-by-side view of an LCD and an OLED. The LCD side shows low contrast and grayish dark areas of the rocky landscape. The OLED side shows dark blacks, vivid colors, and high, natural contrast. A comparison between LCD and OLED's layers of display. LCD's many layers are shown, featuring a polarizer and glass, color filter, cell, TFT glass, polarizer, combined optical sheet, and backlight/edge-lit LEDs. OLED's few layers are presented, showing just a polarizer and glass, color refiner, and TFT/OLED.
With deep dark blacks that can only be achieved by self-lit pixels, bold contrast reveals details your eyes usually miss with crisp, defined visuals.
With 100% colour fidelity and volume, colours are displayed exactly like the original, with rich tones in both bright and dark environments.
Intertek Color Fidelity certification. Intertek Color Volume certification. An image of a parrot's tail against a black background is displayed on the top corner of a slim OLED TV against a black background. Each color on the parrot's feathers is vivid and boldly defined.
*Screen images simulated.
**LG OLED Panel is certified by Intertek for 100% Colour Fidelity measured to CIE DE2000 with 125 colour patterns.
***Display Colour Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 colour space as verified independently by Intertek.
*Screen images simulated.
*Screen images simulated.
**Supported menus and apps may vary by country.
***Menus displayed may be different upon release.
****Keyword recommendations vary according to the app and time of day.
Picture processing can remove a movie's intended charm. Filmmaker Mode preserves the director's cut for a more authentic way to enjoy films.
*Content and app availability may vary by country or region.
**Separate subscriptions required for OTT services.
An image of three men playing a racing game on an LG OLED TV in a modern city apartment.
*Response time tested and certified by Intertek.
**VRR is a certified specification of HDMI 2.1.
Three game screens are shown against a black gradient background. One shows a car racing game with the Game Dashboard hovering over the action. Another shows a Sci-Fi game with the Game Optimizer menu. And the last screen shows Game Optimizer's Game Tab over a music game.
Cyberpunk 2077 game poster.
*GeForce NOW subscription may be required.
The Sports Sensation
Sports step into the spotlight. A personalized Sports Alert keeps you in the know about your favorite team, with direct access to match schedules from your home screen. With a decade of innovation, only LG OLED brings you stadium-like realism with a vast display and the crisp definition of the α7 AI Processor 4K Gen6 — ideal for watching two games at once with Multi View.
An image of the display showing a soccer game with a player in a red strip about to kick the ball across the stadium. The game score is visible at the bottom of the screen. The green grass from the pitch stretches beyond the screen to the black backdrop.
*Image is for illustration purposes only.
1.α-realism refers to the realistic image and sound quality driven by LG's α7 AI Processor 4K Gen6.
2.Netflix streaming membership required.
3.Disney+ subscription required. Subject to terms at http://www.disneyplus.com ⓒ 2023 Disney and its related entities.
4.Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.
5.Subscription required for Apple TV+. Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, Registered in the U.S. and other countries.
Home Living
Display Type
4K OLED
Refresh Rate
100Hz Native
Wide Colour Gamut
OLED Colour
Picture Processor
α7 AI Processor 4K Gen6
HDR (High Dynamic Range)
Dolby Vision / HDR10 / HLG
G-Sync Compatible (Nvidia)
Yes
FreeSync Compatible (AMD)
Yes
Audio Output
20W
Speaker System
2.0 channel
Dolby Atmos
Yes
TV Dimensions without Stand (WxHxD)
1723x992x55.3
TV Weight without Stand
26.7
Display Type
4K OLED
Display Resolution
4K Ultra HD (3,840 x 2,160)
Refresh Rate
100Hz Native
Wide Colour Gamut
OLED Colour
AI Genre Selection
Yes (SDR/HDR)
AI Brightness Control
Yes
Picture Processor
α7 AI Processor 4K Gen6
AI Picture
AI Picture Pro
HDR (High Dynamic Range)
Dolby Vision / HDR10 / HLG
AI Upscaling
AI Super Upscaling 4K
FILMMAKER MODE™
Yes
Dynamic Tone Mapping
Yes
HFR (High Frame Rate)
4K 120 fps (HDMI)
Picture Mode
10 modes (Personalised Picture Wizard, Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room))
Dimming Technology
Pixel Dimming
Motion
OLED Motion
FreeSync Compatible (AMD)
Yes
HGIG Mode
Yes
Game Optimiser
Yes (Game Dashboard)
ALLM (Auto Low Latency Mode)
Yes
VRR (Variable Refresh Rate)
Yes
G-Sync Compatible (Nvidia)
Yes
Operating System (OS)
webOS 23
ThinQ
Yes
USB Camera Compatible
Yes
Works with Apple Airplay2
Yes
Art Gallery
Yes
Sports Alert
Yes
Family Settings
Yes
Full Web Browser
Yes
Intelligent Voice Recognition
Yes
LG Channels
Yes
Magic Remote Control
Built-In
Multi View
Yes
Smartphone Remote App
Yes (LG ThinQ)
The security update is supported until
31/12/2027
WiSA Ready
Yes (Up to 2.1 Channel)
LG Sound Sync
Yes
Sound Mode Share
Yes
Simultaneous Audio Output
Yes
Bluetooth Surround Ready
Yes (2 Way Playback)
Dolby Atmos
Yes
AI Sound
AI Sound Pro (Virtual 5.1.2 Up-mix)
Clear Voice Pro
Yes
Audio Output
20W
AI Acoustic Tuning
Yes
Audio Codec
AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)
Speaker Direction
Down Firing
Speaker System
2.0 channel
SPDIF (Optical Digital Audio Out)
x1
Simplink (HDMI CEC)
Yes
HDMI Audio Return Channel
eARC (HDMI 3)
Bluetooth Support
Yes (v 5.0)
Ethernet Input
x1
HDMI Input
x4 (supports 4K 120Hz, VRR, ALLM, QMS as specified in HDMI 2.1 on 2 ports)
CI Slot
x1
RF Input (Antenna/Cable)
x2
USB Input
x2 (v 2.0)
Wi-Fi
Yes (Wi-Fi 5)
High Contrast
Yes
Gray Scale
Yes
Invert Colors
Yes
TV Dimensions without Stand (WxHxD)
1723x992x55.3
Packaging Dimensions (WxHxD)
1879x1130x285
Packaging Weight (kg)
42.8
TV Dimensions with Stand (WxHxD)
1723x1043x270
TV Stand (WxD)
749x270
TV Weight without Stand
26.7
TV Weight with Stand
30.0
VESA Mounting (WxH)
400x200
EAN Code (Barcode)
8806087073843
Power Supply (Voltage, Hz)
AC 100~240V 50-60Hz
Standby Power Consumption
Under 0.5W
Remote
Magic Remote
Power Cable
Yes (TV Attached)
Remote Control Batteries
Yes (AA x 2)
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