Taekwondo, a traditional martial art originating from Korea, has gained tremendous popularity across the world, so much so that it became an official Olympic sport in the summer of 2000. Acknowledged worldwide as a great way to develop and maintain one’s self-discipline, as well as keeping a healthy body, many millions have fallen in love with the traditions and art of Taekwondo and everything the sport represents.

To promote this inclusive sport across the vibrant continent of Africa, LG South Africa recently co-hosted the 2022 Ambassador’s Taekwondo Cup at WITS University in Johannesburg, South Africa, in partnership with the Embassy of the Republic of Korea and the South African Taekwondo Association.

During the tournament’s opening remarks, the Korean Ambassador to South Africa, Mr Chull-Joo Park’s highlighted the soaring popularity of Taekwondo in South Africa and how it demonstrated that cooperation between Korea and South Africa had strengthened over the years. The event was jam-packed with spectacular shows including impressive, energetic skills demonstrations performed by the Kukkiwon, the South Korean government’s official Taekwondo governing body, and talented athletes hailing from South Africa, which were accompanied by beautiful Korean traditional music.

Attendees could enjoy and experience select LG products showcased during the event, which included LG NanoCell TV, LG QNED TV, LG OLED evo, LG Styler and LG InstaView refrigerator.

What’s more, promotional videos championing Busan’s bid for World Expo 2030 were displayed on the LG TVs being presented, which is another example of LG proudly supporting this bid after airing promotional videos on its outdoor displays in iconic spots such as Times Square, New York and Piccadilly Circus, London.