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Two young boys are lying side by side on a bed, both with warm smiles on their faces, as they cuddle a friendly dog between them. Two young boys are lying side by side on a bed, both with warm smiles on their faces, as they cuddle a friendly dog between them.
Choose to be optimistic.
Then you’ll see why Life's Good.

Life’s Good.
It’s just two little words.

But it’s an idea with real power.
Because those who dare to believe it
are the people who change the world.

A person is looking out over a cityscape of tall buildings and skyscrapers.
Sometimes it’s hard to believe.

Indeed, when life has so many setbacks,
changes, and reasons to doubt.

Yet, it takes guts to be
optimistic.

People who bravely choose to be
optimistic
in any circumstance can
truly experience
‘Life’s Good.’

Two women are holding a camera, smiling brightly.
At LG, we’re fueled by optimism.
It’s in our DNA.

We’ve bravely strived for innovation
for a better life for all.

A group of friends in colorful clothing sits on the stairs, laughing and enjoying their time together.

LG encourages those
who
choose to be optimists

to make a better life and a better future.

The optimists: brave and unlimited

Click on the image to see their optimistic stories that move them forward to a "Good Life"

Embracing
My Truest Self,
Willow Smith.

"I make my own path
regardless
of what people
expect from me.
When you truly embrace
yourself,
a better life unfolds."

Watch More
  • My Challenges
    Are Endless,
    Cody Simpson.

    "I always thirst
    for new challenges.
    What I love is a life of
    no hesitation
    in taking
    on challenges."

    Watch More
  • Don't Give Up,
    Find Your
    Own Path,
    Park Jenny.

    "Countless failed auditions,
    they don't affect me.
    All I need to do is pioneer
    my own path."

    Watch More

Bringing a smile to the world

Watch More

A media facade featuring the LG logo was displayed at landmarks around the world.

Fill the world with hearts.
Make smiles for tomorrow.

Click to join the challenge.

Try the love-filled
heart challenge

How to join

Use our 'Life's Good with LG' filter to
create a beautiful finger-heart
Decorate your Stories with our
'LifesGoodwithLG' stickers
picture
No interest, no fees, 4x instalments over 6 weeks
How it works
Payflex lets you get what you need now, but pay for it over four interest-free instalments. You pay 25% upfront, then three payments of 25% over the following six weeks.
  • Step 1
    Shop Online and fill your cart
  • Step 2
    choose Payflex at checkout
  • Step 3
    Get approved and pay 25% today with your debit or credit card
  • Step 4
    Pay the remainder over 2-weeks. No interest. No fees.

  • You must be over 18 years old

  • You must have a valid South African ID

  • You must have a debit or credit card issued by Mastercard, Visa or Amex

Still want more information? Click here
picture
Digital credit when you have to have it
How it works
Mobicred is a digital credit facility that allows you to purchase your goods now and settle the outstanding balance via convenient and easy monthly installments.
  • Step 1
    Shop online and add to cart
  • Step 2
    Choose Mobicred to pay and sign in with your Mobicred details
  • Step 3
    Enter the OTP sent to your phone to confirm the purchase
  • Step 4
    Your order will be processed, and you can simply make your Mobicred repayments when due.
You will need to apply and be approved for a Mobicred account before you can checkout.
Apply Now

  • Must be 18 years or older

  • Must have a valid South African ID

  • Must have a valid email address and cell number

  • Must have a valid bank account in your name