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LG 195cm (77'') OLED C3 4K 120Hz GAMING SMART TV with Magic Remote, HDR & webOS

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LG 195cm (77'') OLED C3 4K 120Hz GAMING SMART TV with Magic Remote, HDR & webOS

OLED77C36LA

LG 195cm (77'') OLED C3 4K 120Hz GAMING SMART TV with Magic Remote, HDR & webOS

(3)
Front view With Infill Image and Product logo

Type A

TechRadar (03/2023)

TechRadar Award Logo.

LG OLED 65C3

LG has delivered another winner with the C3 OLED.

Pocket-lint

Pocket-lint Award Logo.

webOS

LG webOS ranked the best smart TV operating system

AVForums Editor's Choice

AVForums Editor's Choice Award logo.

webOS

Once again LG comes top of the class for a built-in smart TV system

A video shows the 10 Years World's No.1 OLED TV emblem appear gradually against a black backdrop with purple, pink, and orange fireworks.

11 years later.
Still on top.

*Source: Omdia. Unit shipments, 2013-2023. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk. Visit https://www.omdia.com/ for more details.

LG OLED evo. The Trailblazer of a Definitive Decade.

What makes LG OLED evo the pinnacle of the world's No.1 OLED brand? Iconic firsts with alluring form factors that challenge your imagination. A brighter, bolder picture2,3,4, so lifelike, you feel like you're in the scene. Spectacular sound5 that amplifies the realism of anything you watch. And advanced technology1 that's constantly evolving and refining how you experience TV.

An image presenting the key features of the LG OLED evo C3 against a black background with a pink and purple firework display. The pink reflection from the firework display on the ground shows the words "OLED evo." Within the picture, an image depicting the α9 AI Processor 4K Gen6 shows the chip standing before a picture of a lake scene being remastered with the processing technology. An image presenting Brightness Booster Max shows a bird's bright feathers. An image presenting the SC9 Soundbar shows the LG OLED evo C3 and SC9 Soundbar neatly on the wall with a music concert playing on the TV. An image presenting AI Sound Pro shows a rock show playing on the TV with music bubbles depicting soundwaves filling the living space.

*Screen images simulated.
**Brightness differs by series and size.
***Soundbar can be purchased separately.

A Harmony of Spectacular Sights and Sounds with a 10-Year Legacy

*Screen images simulated.
**Soundbar can be purchased separately.

α9 AI Processor 4K Gen6

A Decade of Evolution at Its Core

Enter the world of α-realism1, refined over 10 years of innovation. A portal to new universes and the sensation of feeling like you're really there. Be the main character surrounded by the exceptional picture and sound refinements of α9 AI Processor 4K Gen6.

OLED Dynamic Tone Mapping Pro

OLED Dynamic Tone Mapping Pro refines imagery through an enhancement process that emphasizes contrast in low-gradation areas, brightens mid-tone areas, and adds expressive detail to high-gradation areas.

An image of a woman in a city. A square overlay is applied on top of the woman representing AI Super Upscaling, putting her in focus with detail against an artfully blurred backdrop.

HDR Expression Enhancer

HDR Expression Enhancer applies individual tone mapping curves to the objects your eyes are naturally drawn to, making them stand out sharply and expressively.
A video of a pink flamingo standing in a lake. A grid overlay covers only the flamingo, making it stand out brightly and vividly against its muted surroundings.

*Screen images simulated.
**Soundbar can be purchased separately.

AI Sound Pro

Step Into a Realm of Cinematic Sound

The movie theater comes home with AI Sound Pro. Heart-pounding, room-filling, crystal-clear audio surrounds you for a level of immersion that's virtually unheard of.

An overhead image of an LG OLED TV and the α9 AI Processor 4K Gen6. Orange and turquoise waves connect the chip and the TV, and then bubbles depicting sound radiate from the screen.

*Screen images simulated.
**Sound may vary according to the listening environment.
***Must be activated through the sound mode menu.

An image of an LG OLED TV in a room showing a music concert. Bubbles depicting virtual surround sound fill the space.

Sound that surrounds you

Virtual 9.1.2 Surround Sound puts you at the heart of the story. Hear fighter jets zooming overhead, footsteps rustling behind you, and the swell of the orchestra as it reaches the crescendo.

An image of an LG OLED TV in a room showing a music concert. Bubbles depicting virtual surround sound fill the space.

A heart-pounding audio experience

Heighten home cinema with audio that packs a punch. Dynamic Sound Boost amps up the power, immersion, and impact of everything you hear.

An image of an LG OLED TV in a room showing a music concert. Bubbles depicting virtual surround sound fill the space.

Sound tailored to what you watch

Whether it's a blockbuster movie, acoustic set, or family video call, sound is balanced in real time for optimal audio in any scenario.

An image of an LG OLED TV in a room showing a music concert. Bubbles depicting virtual surround sound fill the space.

Perfectly tuned from wall to wall

Your remote control detects the sound in real time and customizes it to fit the unique acoustics of your space and surround you in sound wherever you're sitting.

*Screen images simulated.
**Sound may vary according to the listening environment.
***AI Acoustic Tuning must be activated in the AI Service menu.
****Remote control may vary by region.

Brightness Booster

Behold Even Brighter OLED

LG OLED's iconic self-lit pixels shine brighter2,3 than before with the Light Boosting . Algorithm4, Light Control Architecture, and other refinements driven by α9 AI Processor 4K Gen6.

*Brightness differs by series and size.

Synergy Bracket

Screen and speakers in harmony

Designed specifically for LG OLED C35, the bracket fits seamlessly to your TV, whether mounted to the wall or placed on a stand. As well as being a sleek match for your interiors, it pushes the Triple Up-Firing Speakers to reach their peak potential.

*Screen images simulated.
**Soundbar can be purchased separately.

Hear Sounds and Sights Come Together as One

TV and Soundbar in Harmony

Use your LG OLED TV with an LG Soundbar, and they work together like one speaker to create three-dimensional concert hall sound.

More Sound Settings

Connect your LG OLED TV to an LG Soundbar and automatically switch to Soundbar Mode, revealing 3 new settings.

*Soundbar Mode may vary by TV models.
**Soundbar Mode control may vary by soundbar models.
***Soundbar can be purchased separately.

One step over
One step over

LG OLED evo G3.
The lighter choice.

Brilliance that flows through the image, the experience and
the design.
SELF-LIT OLED

No Backlight Necessary

Pixels reach their brightest, most brilliant potential when they stand alone and shine without the dull glow of a backlight.
Vast Size Range

Any Size You Like

From the 42" for solo movie marathons to the crowd-pleasing 83" for the most exciting sporting showdowns, the vast LG OLED C3 size range features something for everyone.

An image comparing LG OLED C3's varying sizes, showing 42", 48", 55", 65", 77", and 83".

webOS 23 new Home

Tailored to Your Liking

From your favorite content to your preferred way to view, webOS 23 new Home is the hub that revolves around you.

*Screen images simulated.

Ultimate Gaming

Embark on Epic Gaming Adventures

Feel like a winner every time you play. A blazing-fast 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support come together to create a clear, smooth picture that can't be rivaled, while the gamer-oriented UX and simple game streaming let you dive straight in and play on.

An image of three men playing a racing game on an LG OLED TV in a modern city apartment.

*Response time tested and certified by Intertek.
**VRR is a certified specification of HDMI 2.1.

Game Dashboard & Optimizer

Game Settings at a Glance

Apply the ideal settings for your game genre and playing environment with Game Optimizer. Dive into Sound Tab and amplify the action or Game Tab to make sure everything looks and feels just right. There's no need to pause. Simply access the menu from Game Dashboard, which hovers over the action while you play.

Three game screens are shown against a black gradient background. One shows a car racing game with the Game Dashboard hovering over the action. Another shows a Sci-Fi game with the Game Optimizer menu. And the last screen shows Game Optimizer's Game Tab over a music game.

The Sports Sensation

The Only Match for Games That Take Your Breath Away

Sports step into the spotlight. A personalized Sports Alert keeps you in the know about your favorite team, with direct access to match schedules from your home screen. With a decade of innovation, only LG OLED brings you stadium-like realism with a vast display and the crisp definition of the α9 AI Processor 4K Gen6 — ideal for watching two games at once with Multi View.

An image of the display showing a soccer game with a player in a red strip about to kick the ball across the stadium. The game score is visible at the bottom of the screen. The green grass from the pitch stretches beyond the screen to the black backdrop.

*Image is for illustration purposes only.

Print

Key Specs

  • Display Type

    4K OLED

  • Refresh Rate

    120Hz Native

  • Wide Color Gamut

    OLED Color

  • Picture Processor

    α9 AI Processor 4K Gen6

  • HDR (High Dynamic Range)

    Dolby Vision / HDR10 / HLG

  • G-Sync Compatible (Nvidia)

    Yes

  • FreeSync Compatible (AMD)

    Yes

  • Audio Output

    40W

  • Speaker System

    2.2 channel

  • Dolby Atmos

    Yes

  • TV Dimensions without Stand (WxHxD)

    1711 x 982 x 47.1

  • TV Weight without Stand

    23.5

All Spec

PICTURE (DISPLAY)

  • Display Type

    4K OLED

  • Display Resolution

    4K Ultra HD (3,840 x 2,160)

  • Refresh Rate

    120Hz Native

  • Wide Color Gamut

    OLED Color

PICTURE (PROCESSING)

  • Picture Processor

    α9 AI Processor 4K Gen6

  • AI Upscaling

    AI Super Upscaling 4K

  • Dynamic Tone Mapping

    Yes (OLED Dynamic Tone Mapping Pro)

  • AI Genre Selection

    Yes (SDR/HDR)

  • AI Brightness Control

    Yes

  • HDR (High Dynamic Range)

    Dolby Vision / HDR10 / HLG

  • FILMMAKER MODE™

    Yes

  • Dimming Technology

    Pixel Dimming

  • Motion

    OLED Motion

  • Picture Mode

    10 modes (Personalized Picture Wizard, Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room))

  • HFR (High Frame Rate)

    4K 120 fps (HDMI, USB)

  • AI Picture

    AI Picture Pro

GAMING

  • G-Sync Compatible (Nvidia)

    Yes

  • FreeSync Compatible (AMD)

    Yes

  • HGIG Mode

    Yes

  • Game Optimizer

    Yes (Game Dashboard)

  • ALLM (Auto Low Latency Mode)

    Yes

  • VRR (Variable Refresh Rate)

    Yes

ACCESSIBILITY

  • High Contrast

    Yes

  • Gray Scale

    Yes

  • Invert Colors

    Yes

DIMENSIONS AND WEIGHTS

  • TV Dimensions without Stand (WxHxD)

    1711 x 982 x 47.1

  • TV Dimensions with Stand (WxHxD)

    1711 x 1035 x 267

  • Packaging Dimensions (WxHxD)

    1879 x 1130 x 228

  • TV Stand (WxD)

    520 x 267

  • TV Weight without Stand

    23.5

  • TV Weight with Stand

    27.1

  • Packaging Weight (Overseas)

    38.5

  • VESA Mounting (WxH)

    300 x 200

BAR CODE

  • Bar Code

    8806084284815

AUDIO

  • Dolby Atmos

    Yes

  • AI Sound

    AI Sound Pro (Virtual 9.1.2 Up-mix)

  • Clear Voice Pro

    Yes

  • WiSA Ready

    Yes (Up to 2.1 Channel)

  • LG Sound Sync

    Yes

  • Sound Mode Share

    Yes

  • Simultaneous Audio Output

    Yes

  • Bluetooth Surround Ready

    Yes (2 Way Playback)

  • Audio Output

    40W

  • AI Acoustic Tuning

    Yes

  • Audio Codec

    AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)

  • Speaker Direction

    Down Firing

  • Speaker System

    2.2 channel

  • WOW Orchestra

    Yes

BROADCASTING

  • Analog TV Reception

    Yes

CONNECTIVITY

  • HDMI Audio Return Channel

    eARC (HDMI 2)

  • Bluetooth Support

    Yes (v 5.0)

  • Ethernet Input

    1ea

  • Simplink (HDMI CEC)

    Yes

  • SPDIF (Optical Digital Audio Out)

    1ea

  • HDMI Input

    4ea (supports 4K 120Hz, eARC, VRR, ALLM, QMS as specified in HDMI 2.1 (4 port))

  • RF Input (Antenna/Cable)

    2ea

  • USB Input

    3ea (v 2.0)

  • Wi-Fi

    Yes (Wi-Fi 5)

SMART TV

  • Operating System (OS)

    webOS 23

  • Family Settings

    Yes

  • ThinQ

    Yes

  • USB Camera Compatible

    Yes

  • Always Ready

    Yes

  • Art Gallery

    Yes

  • Full Web Browser

    Yes

  • Hands-free Voice Control

    Yes

  • Home Hub

    Yes

  • Intelligent Voice Recognition

    Yes (Arabic/Hebrew/Turkiyish)

  • Magic Remote Control

    Built-In

  • Multi View

    Yes

  • Room to Room Share

    Yes (Sender/Receiver)

  • Smartphone Remote App

    Yes (LG ThinQ)

  • Sports Alert

    Yes

  • Works with Apple Home

    Yes (Sudan, Syria and Iran are not supported)

POWER

  • Power Supply (Voltage, Hz)

    AC 100~240V 50-60Hz

  • Standby Power Consumption

    Under 0.5W

ACCESSORIES INCLUDED

  • Remote

    Magic Remote

  • IR Blaster Cable

    Yes

  • Power Cable

    Yes (Attached)

  • Remote Control Batteries

    Yes (AA x 2EA)

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