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  • LG AI TVs refer to webOS-based TVs with AI features such as content recommendations, AI picture, or AI sound, with an alpha 5 AI Processor or higher embedded. A network connection is required to use AI features, excluding AI Picture Pro and AI Sound Pro.

Text reading "THE NEXT GENERATION OF LG AI TV" in bold, capital letters. The words "THE NEXT GENERATION OF" are in a smaller font at the top, while "LG AI TV" is in a much larger font below, all set against a black background. Text reading "THE NEXT GENERATION OF LG AI TV" in bold, capital letters. The words "THE NEXT GENERATION OF" are in a smaller font at the top, while "LG AI TV" is in a much larger font below, all set against a black background.
An LG AI TV hovers at an angle on a black background display an image of a girl with a dog, and a graphic of the alpha 11 AI Processor 4K hovers behind, lit up by purple neon light. Gridlines project from the chipset to the TV and a ripple effect appears on the TV screen as the screen image becomes brighter. The chipset and TV become one, turn to the front, and an LG Magic Remote appears bottom center. The screen image gets smaller and the Magic Remote scrolls through the Top Picks For You menu. The following logos are displayed: LG Channels, Netflix, Prime Video, Disney+, Apple TV, YouTube, Spotify, Twitch, GeForce Now, and Udemy. An LG AI TV hovers at an angle on a black background display an image of a girl with a dog, and a graphic of the alpha 11 AI Processor 4K hovers behind, lit up by purple neon light. Gridlines project from the chipset to the TV and a ripple effect appears on the TV screen as the screen image becomes brighter. The chipset and TV become one, turn to the front, and an LG Magic Remote appears bottom center. The screen image gets smaller and the Magic Remote scrolls through the Top Picks For You menu. The following logos are displayed: LG Channels, Netflix, Prime Video, Disney+, Apple TV, YouTube, Spotify, Twitch, GeForce Now, and Udemy.
*Screen images simulated.
**Supported menus and apps may vary by country and are subject to change.

AI TV, dedicated to you

Four images are shown side by side. First, a wall-mounted LG AI TV in a dark and cozy living room. Second, an angled view of an LG AI TV, with a brightly colored graphic and an LG alpha 11 AI Processor 4K graphic behind it. Third, a woman singing into a microphone and the LG alpha 11 AI Processor 4K bottom center. Fourth, the webOS Re:New Program logo hovering on a black background. Four images are shown side by side. First, a wall-mounted LG AI TV in a dark and cozy living room. Second, an angled view of an LG AI TV, with a brightly colored graphic and an LG alpha 11 AI Processor 4K graphic behind it. Third, a woman singing into a microphone and the LG alpha 11 AI Processor 4K bottom center. Fourth, the webOS Re:New Program logo hovering on a black background.
Text reading "AI CUSTOMIZATION" in bold, capital letters with a gradient color scheme ranging from light grey on the left to shades of blue and green on the right, set against a black background. Text reading "AI CUSTOMIZATION" in bold, capital letters with a gradient color scheme ranging from light grey on the left to shades of blue and green on the right, set against a black background.

Your TV optimizes to your space

LG AI TV provides the optimal brightness and sound, tailored specifically to your surroundings.

Intelligent sound adapts to the room

AI detects room layout to acoustically tune audio and enhance subtle, previously unnoticed sounds.
In a bright, modern living room, a wall-mounted LG AI TV turns on. Gridline graphics cover the whole room then fade, and neon circle graphics emit from the TV. In a bright, modern living room, a wall-mounted LG AI TV turns on. Gridline graphics cover the whole room then fade, and neon circle graphics emit from the TV.

Clear and bright, day or night

AI Brightness Control detects the ambient light, then tunes the image for sharp visuals day and night.
An LG AI TV is mounted on a living room wall, and the image is split in half to show a bright room on the left and a dark room on the right. The dividing line in the middle scrolls left to show the TV adjust to the dark room, then scrolls right to show the TV adjust to the bright room, then scrolls back to the middle. An LG AI TV is mounted on a living room wall, and the image is split in half to show a bright room on the left and a dark room on the right. The dividing line in the middle scrolls left to show the TV adjust to the dark room, then scrolls right to show the TV adjust to the bright room, then scrolls back to the middle.
*Screen images simulated.
**LG AI features use deep learning-based trained algorithms for real-time image upscaling and sound upmixing.
***All LG webOS 24 TVs feature AI Customization, excluding those without light sensors.
Text reading 'AI PICTURE PRO' in bold, capital letters with a gradient color scheme ranging from orange on the left to pink and blue on the right, set against a black background. Text reading 'AI PICTURE PRO' in bold, capital letters with a gradient color scheme ranging from orange on the left to pink and blue on the right, set against a black background.

Fine-tune every frame with precision

AI processes content in real time to maximize expression and match the creator's intent more closely.

AI fine-tunes the resolution

Upgraded AI Super Upscaling preserves intentional grain and instantly sharpens detail in each pixel.
A red neon graphic line follows the outline of an image of a woman, then scrolls across the screen and the image becomes brighter. The line then scrolls behind the image of the woman. A red neon graphic line follows the outline of an image of a woman, then scrolls across the screen and the image becomes brighter. The line then scrolls behind the image of the woman.

Preserve colors that set the mood

AI Director Processing analyses color distribution and intention to optimize emotional sensibility.
Multi-colored graphics scroll diagonally across the close-up image of a man, and the image colors become cool-toned. Multi-colored graphics scroll diagonally across the close-up image of a man, and the image colors become cool-toned.
*Screen images simulated.
**Only LG TVs with an alpha 7 AI Processor or above feature AI Picture Pro.
Text reading 'AI SOUND PRO' in bold, capital letters with a gradient color scheme ranging from orange and brown on the left to pink and purple on the right, set against a black background. Text reading 'AI SOUND PRO' in bold, capital letters with a gradient color scheme ranging from orange and brown on the left to pink and purple on the right, set against a black background.

Every sound gets smartly upscaled

LG AI TV upmixes audio up to 11.1.2ch and remasters the sound so vocals are always crystal clear.

Hear dialogue not distractions

Hear the main character’s voice clearly in every captivating scene.
An LG alpha 11 AI Processor 4K graphic is bottom center, as soundwave graphics emit from it. Behind, a woman sings into a microphone and circle graphics emit from the microphone. The shot pans left to a guitar and circle graphics emit as the strings are played. An LG alpha 11 AI Processor 4K graphic is bottom center, as soundwave graphics emit from it. Behind, a woman sings into a microphone and circle graphics emit from the microphone. The shot pans left to a guitar and circle graphics emit as the strings are played.

Surround yourself with balanced sound

Experience the insane immersion of an all-encompassing 11.1.2 virtual surround sound system.
An LG AI TV at an angled view shows a guitar being played, and white circles emit from the bottom of the TV and white wavelengths emit from the side. An LG AI TV at an angled view shows a guitar being played, and white circles emit from the bottom of the TV and white wavelengths emit from the side.
*Screen images simulated.
**Virtual 11.1.2ch Surround and AI Voice Remastering are only available on alpha 11 AI Processor.
***Must be activated through the sound mode menu.
****Sound may vary according to the listening environment.
*****Only LG TVs with alpha 5 AI Processor or above feature AI Sound Pro.
Text reading 'AI EXPERIENCE' in bold, capital letters with a gradient color scheme ranging from pink and orange on the left to purple and blue on the right, set against a black background. Text reading 'AI EXPERIENCE' in bold, capital letters with a gradient color scheme ranging from pink and orange on the left to purple and blue on the right, set against a black background.

A brilliant solution built for your lifestyle

Enjoy personalized services that make your LG AI TV experience even easier and more enjoyable.
An LG Magic Remote on a black background and soft orange light protrudes from the front. Four labeled icons pop up around the Magic Remote connected by thin dotted lines: My Profile, AI Picture Wizard, AI Concierge, and AI Chatbot. An LG Magic Remote on a black background and soft orange light protrudes from the front. Four labeled icons pop up around the Magic Remote connected by thin dotted lines: My Profile, AI Picture Wizard, AI Concierge, and AI Chatbot.
webOS Re:New Program

Every year, a new TV for 5 years

It's always as good as new, even as we add new features and convenience.
The webOS logo hovering in the center on a black background, and the space below is illuminated with the logo colors of red, orange, and yellow. The words "webOS Re:New Program" are below the logo. Five rectangles in different colors are staggered upwards, each labeled with a year from "webOS 24" to "webOS 28". Upward-pointing arrows are between the rectangles, labeled from "Upgrade 1" to "Upgrade 4". The webOS logo hovering in the center on a black background, and the space below is illuminated with the logo colors of red, orange, and yellow. The words "webOS Re:New Program" are below the logo. Five rectangles in different colors are staggered upwards, each labeled with a year from "webOS 24" to "webOS 28". Upward-pointing arrows are between the rectangles, labeled from "Upgrade 1" to "Upgrade 4".
*The webOS Re:New Program supports a total of four upgrades over five years, the threshold is the pre-installed version of webOS, and upgrade schedule varies from month-end to year-start.
**Updates and the schedule to some features, applications, and services may vary by model and region.
***Upgrades available for 2023 include UHD and above models.

Install Protection

webOS 24 employs digital signatures and advanced DRM technologies to ensure your LG AI TV remains secure.
Neon graphics on a black background. Install Protection shows a neon shield next to a small neon siren. Neon graphics on a black background. Install Protection shows a neon shield next to a small neon siren.

Network Encryption

webOS 24 uses data encryption, so your private data can stay secure.
Neon graphics on a black background. Network Encryption shows a neon filing cabinet graphic with a padlock on. Neon graphics on a black background. Network Encryption shows a neon filing cabinet graphic with a padlock on.

Continuous 5-Year Protection

Enjoy security updates for 5 years with the 5 years webOS Re:New Program.
Neon graphics on a black background. Continuous 5-Year Protection shows a tick on a shield graphic, with an arrow pointing up and a bubble with the text '5 Years'. Neon graphics on a black background. Continuous 5-Year Protection shows a tick on a shield graphic, with an arrow pointing up and a bubble with the text '5 Years'.

Safe Data Storage

Secure encryption and protected storage can keep all your passwords and authentication details safe.
Neon graphics on a black background. Safe Data Storage shows a graphic representation of a person and a bubble with three asterisks above a neon blue diamond. Neon graphics on a black background. Safe Data Storage shows a graphic representation of a person and a bubble with three asterisks above a neon blue diamond.

Multi-Layer Security

Stay safer with advanced security measures providing multiple levels of protection.
Neon graphics on a black background. Multi-Layer Security shows a shield with a tick inside on a landscape rectangle, with two more rectangles behind. Neon graphics on a black background. Multi-Layer Security shows a shield with a tick inside on a landscape rectangle, with two more rectangles behind.
*Install protection excludes app installations from unusual sources other than LG Apps, etc.
**Regular SW updates are required for continuous 5-year protection.
***Data protection and encryptions is secured under normal usage.
An LG AI TV screen shows the My Profile display. In the top third, a banner for Tangible Wonders. Below the banner, the following buttons are displayed: Home Hub, Sports, Game, Accessibility, Home Office. Below the buttons, the following logos are displayed: LG Channels, Netflix, Prime Video, Disney+, Apple TV, YouTube, Spotify, Twitch, GeForce Now, and Udemy. Below the logos, 5 movie thumbnails are displayed under the text "Top picks for you". A cursor clicks on the initial 'S' in the top left corner. An LG Account drop-down menu opens and five names are displayed. The cursor clicks the second name as thumbnails and recommended contents on screen change. An LG AI TV screen shows the My Profile display. In the top third, a banner for Tangible Wonders. Below the banner, the following buttons are displayed: Home Hub, Sports, Game, Accessibility, Home Office. Below the buttons, the following logos are displayed: LG Channels, Netflix, Prime Video, Disney+, Apple TV, YouTube, Spotify, Twitch, GeForce Now, and Udemy. Below the logos, 5 movie thumbnails are displayed under the text "Top picks for you". A cursor clicks on the initial 'S' in the top left corner. An LG Account drop-down menu opens and five names are displayed. The cursor clicks the second name as thumbnails and recommended contents on screen change.

Your personal space remembers your taste

Create a My Profile for each person, ask your TV what to watch, and get custom picks just for you. 
*Screen images simulated.
**Reduced or limited content may be shown depending on region and network connectivity.
***10 profiles can be created and displayed on the home screen.
****To use an OTT service/app available on TV, the user must have a subscription to that OTT service/app.
A gallery featuring 6 images of hot air balloons in the sky are shown. Two images are selected. Next, a gallery featuring 6 images of people blowing bubbles appears. 2 more are selected. A black screen appears with a pink and purple loading icon. A mystical landscape appears, and refinements appear gradually from left to right. A gallery featuring 6 images of hot air balloons in the sky are shown. Two images are selected. Next, a gallery featuring 6 images of people blowing bubbles appears. 2 more are selected. A black screen appears with a pink and purple loading icon. A mystical landscape appears, and refinements appear gradually from left to right.

Your TV learns your picture taste

AI Picture Wizard creates a picture matching your taste and saves it to your profile for you.
*AI Picture Wizard is available on OLED M4, OLED G4, OLED C4, OLED CS4, OLED B4, QNED99, QNED90, QNED89, QNED85, and 86NANO80.
**AI Picture Wizard use deep learning-based trained algorithms for real-time image upscaling.
An LG AI TV displays an image of a woman and a dog in a vast field. At the bottom of the screen, the text "Get keyword recommendations every time you press the mic button on the remote control." is displayed next to a pink-purple circle graphic. Pink bars show the following keywords as recommendations: Dog shows, Animal animations, Documentaries, Movies with dogs, and Relaxation. In front of the LG AI TV, the LG Magic Remote is pointed toward the TV with neon purple concentric circles around the mic button. Next to the remote, a graphic of a finger pressing a button and the text "Short press" are displayed. An LG AI TV displays an image of a woman and a dog in a vast field. At the bottom of the screen, the text "Get keyword recommendations every time you press the mic button on the remote control." is displayed next to a pink-purple circle graphic. Pink bars show the following keywords as recommendations: Dog shows, Animal animations, Documentaries, Movies with dogs, and Relaxation. In front of the LG AI TV, the LG Magic Remote is pointed toward the TV with neon purple concentric circles around the mic button. Next to the remote, a graphic of a finger pressing a button and the text "Short press" are displayed.

Incredible content is curated for you

AI Concierge gets to know you through your watch history, and recommends content and keywords.
*'For you' in AI Concierge is only available in countries that support NLP in their native language.
**Keyword recommendations are based on search history and vary according to the app and time of day.
AI Magic Remote

The smartest remote awaits your command

Free yourself from old-fashioned buttons with a simple click or scroll of the smart LG AI Magic Remote.
A close-up shot of the LG Magic Remote and white circles emitting from underneath. A close-up shot of the LG Magic Remote and white circles emitting from underneath.
*The Magic Remote's support, functions, and features may vary by region and supported language, even for the same model.
**An internet connection is required.
***AI Voice Recognition is only provided in countries that support NLP in their native language.
AI Chatbot

AI Chatbot makes TV accessible for all

LG AI TV is for everyone with smart assistance from the built-in AI Chatbot and quick-to-access menus that let you control all your TV's accessibility settings easily.
On top of an image of a man and woman on a beach, the AI Help Desk chat window. In front of the display, a speech bubble contains a microphone graphic and the words "Set Screen Brightness." On top of an image of a man and woman on a beach, the AI Help Desk chat window. In front of the display, a speech bubble contains a microphone graphic and the words "Set Screen Brightness."
*Screen images simulated.
**The service may vary by region and country.
***AI Chatbot is only provided in countries that support NLP in their native language.
  • On a black background, the LG OLED M4, LG OLED G4, LG OLED C4, and LG OLED B4 are lined up diagonally and labeled with colorful displays. The logo for 'WORLD'S No.1 OLED TV FOR 11 YEARS' is in the bottom left corner.

    11 years later, still on top

    Our reign as the world's favorite OLED continues.

    Find out More
  • On a beige background, the following QNED TVs are lined up in a curve and labeled: LG QNED 85, LG QNED 89, LG QNED 99, LG QNED 90, and LG QNED 80. The displays show colorful paint splashes and the paint appears to splash out of the TV screens.

    Meet the all-new QNED lineup

    It’s all about the new QNED.

    Find out More
*Prices, promotions and availability may vary by store and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for final price and availability.
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