Press Release

LG Electronics (LG), a global leader in home appliances, has today announced the local availability of its most advanced premium refrigerator that has been specifically designed with Middle East consumers in mind to enhance their everyday life experience. The aesthetically designed refrigerator with enhanced features such as the LG Dual Door-in-Door™ System delivers exceptional convenience in retaining food fresh for longer and most importantly enabling consumers to be better organised in the kitchen.

The LG Dual Door-in-Door refrigerator (GR-D36FBGHL) has superior storage for ultimate convenience, which will allow consumers to store larger items without worrying about space or the hassle of moving contents around. The new cutting-edge lineup is designed to meet the needs of consumers looking not only for timeless design but also to maximize their own convenience in the kitchen.

“Every day we strive to create new technologies and convenience-enhancing features to meet the expectations of our customers which enables us to further solidify our leadership in the premium refrigerator market,” said Mr. Choi, President of LG Electronics Gulf FZE. “LG’s latest refrigerators have been designed to reflect regional consumers’ consideration for premium design and preference for convenient home solutions. We are very excited to be introducing our largest yet luxurious refrigerator model to consumers in the UAE, which very much caters to their lifestyle including premium design and space,” he added.

Outstanding Convenience with Dual Door-in-Door

Earlier this year, LG made consumers’ lives easier with its innovative Door-in-Door design to give family members quick access to frequently sought food items. LG has now taken this one step further by adding another Door-in-Door compartment, doubling the convenience.

The right Door-in-Door compartment is accessible from the outside at the push of a button, making the space perfect for items that are frequently consumed by every member of the family, such as snacks and drinks. The left Door-in-Door compartment can be opened with the ‘Hidden Easy Open Handle’ at the bottom of the door and is ideal for storing essential cooking ingredients such as pre-chopped vegetables, condiments and sauces. Both Door-in-Door compartments are equipped with moving baskets, enabling users to easily adjust the height of the internal compartments as they see fit.

The refrigerator’s Door-in-Door design reduces the amount of cold air escaping by up to 47 percent ³. With the addition of a second independent Door-in-Door compartment, cold air loss is further reduced. 

Intelligent Organization with Smarter Storage

Thanks to the Dual Door-in-Door feature, foodstuffs can be stored in easily navigable sections, improving organization and maximizing convenience. In addition, the insulation walls of the multi-door refrigerators have been narrowed, enabling even more storage space. What’s more, the central partition found in most two door refrigerators has been eliminated, freeing up even more space.

Glass Bottom-Freezer’s Award Winning Design

LG’s premium contour glass bottom-freezer refrigerator was recognized at the 2014 Red Dot Design Award for pairing refined aesthetics and efficiency-enhancing features. The contour glass exterior of this premium model features an easy-to-use display and features an attractive chrome wine rack. A premium modern design enhances the entire package for a refrigerator that will look great in any kitchen.

Keep Foods Fresh with Total No Frost Technology

LG has long been the leader in Total No Frost technology. The Total No Frost technology creates the ideal food storage environment by using a fan to uniformly dispersing cold air throughout the space. And LG refrigerators are equipped with Multi Air Flow to evenly regulate the interior temperature. Select LG refrigerators feature the unique Hygiene Fresh + air filtration system which circulates purified air through air flow channels to remove odors and keep food fresher longer.

Inverter Linear Compressor Ensures Maximum Energy Savings

LG’s bottom-freezer refrigerators are industry leaders in efficiency, with Frost energy level of -20 percent made possible by the refrigerator’s Inverter Linear Compressor. In tests conducted by VDE, LG refrigerators featuring Inverter Linear Compressors proved to be approximately 32 percent more energy efficient¹ and up to 25 percent quieter² than their non-Inverter counterparts.

The luxurious LG Dual Door-in-Door model is available at the newly opened LG brand showroom at Dubai Mall and all Al Yousuf retail outlets for AED 23 ,999.

Key Specifications: Luxurious Modern Style Multi-Door (model GR-D36FBGHL) 

• Ÿ  Inverter Linear Compressor
• Ÿ  Dual Door-in-Door™
• Ÿ  Contour Metal Door
• Ÿ  Total No Frost
• Ÿ  Multi Air Flow
• Ÿ  Hygiene fresh +
• Ÿ  Folding Shelf
• Ÿ  Extra Duo Space
• Ÿ  Slim in-Door Ice and Water Dispenser
• Ÿ  LED Lighting
• Ÿ  10-Year Warranty (Inverter Linear Compressor)