Press Release

LG introduces portable speakers engineered to experience rich bass at home and outdoors 

Dubai-UAE: June 8 2018 — LG has announced the launch of its all-new PK-series of portable Bluetooth speakers engineered with MERIDIAN Audio’s advanced technologies to ensure that users and music enthusiast can enjoy exceptional sound anywhere. The three versions of the speakers – PK3, PK5 and PK7 - were designed specifically to enhance and amplify the bass and sound resulting in sound quality that is second-to-none in the category..

LG’s portable PK series speaker delivers powerful sound and mood lighting features in a fun, convenient package that can be taken anywhere. With MERIDIAN Audio’s advanced technologies, the PK speakers are capable of delivering powerful and undistorted bass as well as optimizing speech and vocals. MERIDIAN are the pioneers of high-resolution audio and they specialize in Hi-Fi speakers and amps through unrivaled Digital Signal Processing (DSP) technology. With Enhanced Bass, the power and feeling that you get from a kick drum or bass guitar is intensified and more realistic. High-definition audio allows for clarity of the human voice no matter the sound volume with almost no distortion.

Furthermore, LG has included aptX into the PK3 and aptX HD into the PK7 and PK5. These Bluetooth streaming methods allow better audio transmission with less noise in the signal, sounding better than traditional Bluetooth. aptX allows convenient streaming of your music and you can enjoy music as an audiophile would.

“Music plays a significant role across the various cultures that are present in the region and the ability for it to be portable and shareable is increasing in popularity as well,” said Mr. Yong Geun Choi, President LG Electronics Gulf. “We understand that music enthusiasts today want to be able to have their music on the go and enjoy the rich quality of sound that speakers equipped with elevated levels of bass can provide. The collaboration with MERIDIAN was key to helping make this lineup of Bluetooth speakers one that will resonate with music lovers and provide them with an experience that is quite unique to the portable speaker category.”

The speakers were designed to deliver performance and portability. LG’s X-Grip design makes the speakers easy to carry and angles the front facing speakers towards the ears resulting in a more heightened and impactful audio experience.

Like most portable speakers, the PK-series of speakers are built for any environment and are all splash proof. However, the PK3 on the other hand has a protection rating of IPX7 - showcasing that it can work even if the speaker is submerged to a depth of 1 meter for up to 30 minutes.

For an added visual flair, Dynamic Party Lighting flashes to the beat and all three PK models feature rugged designs and convenient grips for easy handling. With sparkle lighting and strips and battery life that ranges from 12 hours to 22 hours (depending on the model), the LG PK-series of Bluetooth speakers are ideal to enrich the experience of social gatherings and small parties.

Currently available in the UAE at the LG brand stores and prominent electronic retailers, the Bluetooth speakers can be purchased for AED 399/- for the PK3, AED 599/- for the PK5 and AED 899/- for the PK7.

For more information on the full range of LG’s portable speakers and audio solutions, please visit www.lg.com/ae/audio

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About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is an industry leader in televisions, audio video systems, monitors, projectors and portable computers. The company is a recognized innovator in the industry for its leadership in OLED TVs which revolutionized the premium TV category. LG is committed to improving customers’ lives with innovative home entertainment products led by category-leading OLED TVs and award-winning SUPER UHD TVs featuring artificial intelligence capabilities. For more information, visit www.LG.com/ae.

Media Contact:

LG Electronics Gulf FZE

Maddan R Saawant

Tel: +9714-350 9500

Fax: +9714-334 4304S

Email: madan.sawant@lge.com