Press Release

LG prepares to show how AI will benefit homes in MEA

LG’s ThinQ technology signifies a future of greater flexibility and convenience for the region

Dubai, UAE: 01 April 2019 – This Spring, LG will be showcasing its revolutionary ThinQ technology and the power of AI to an exclusive audience at InnoFest 2019.

An annual event, InnoFest gives distribution and retail partners, as well as media the opportunity to gain hands-on experience with LG’s latest technologies. This year, LG is placing key focus on communicating the power of smart technology to make life simpler and more efficient, with its array of AI-equipped appliances.

Over the past few years, LG has been finetuning its research and design, introducing a range of products that have truly redefined how consumers navigate their daily lives. For the kitchen, the LG InstaView refrigerator aims to be a complete lifestyle aid. From weather forecasts for the day ahead to compiling shopping lists, the InstaView is designed with the whole family in mind. When a cook is unsure of what to make for dinner, they simply need to select an item from the refrigerator and choose a recipe using its touch-screen interface. For those with entire integrated smart kitchens, ThinQ technology can also enable the chosen recipe to communicate with an LG smart oven and set it to the correct pre-heating temperature.

LG’s TWINWash washing machines provide users with the ability to clean their clothes with greater speed, using two cycles simultaneously. With the use of LG’s Smart ThinQ mobile application, homeowners can operate their washing machines from the comfort of their sofa, or even whilst on-the-go. When heading to the shops, they can also see detergent levels and ensure they are always in full supply.

LG ThinQ technology brings deep learning to everyday household products. Appliances are enabled with the ability to learn a user’s habits and tastes over time, for better integration and peace-of-mind. LG ThinQ identifies when its user has scheduled a morning run into their calendar and can communicate with the TWINWash to programme the washing machine to the ‘gym clothes’ setting upon their arrival.

Also on display at InnoFest will be the LG PuriCare air purifier. With its Clean Booster technology, it can remove dust up 74% faster than conventional air purifiers and introduce clean air up to 7.5 meters away. The purpose of the PuriCare is to not only provide a feeling of cleanliness, but to also absorb pollutants and fine dust in order to create healthier environments. The Smart ThinQ application can also provide live updates on overall air cleanliness to help users recognize when their home needs a refresh.

LG ThinQ technology also provides appliances with a self-diagnosis platform. This means that appliances are able to notify users well in advance and also relay key information to a local call center for faster repairs.

As part of its premium LG SIGNATURE brand, Innofest attendees will also gain an exclusive look at the world’s first rollable OLED TV. The LG SIGNATURE OLED TV R combines the company’s industry-leading OLED technology with innovations in engineering to offer a unique unit that is able to seamlessly blend into a range of spaces, due to its flexible nature. With integrated digital assistants, including Amazon Alexa, users can control their TVs and pick their favorite shows simply by using their voice. LG’s second generation α (Alpha) 9 intelligent processor and deep learning algorithm optimizes content to provide ultimate picture and sound quality.

In addition to product views, attendees will also have the opportunity to meet LG’s global spokespeople and executives – posing questions around the latest technology and plans for the MEA region. LG InnoFest 2019 seeks to make AI accessible to a wider audience, truly showcasing its potential for integration into smart homes around the world.

###

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 77,000 people working in 125 locations around the world. With 2017 global sales of USD 55.4 billion (KRW 61.4 trillion), LG comprises five business units ― Home Appliance & Air Solutions, Home Entertainment, Mobile Communications, Vehicle Component Solutions and Business Solutions ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

Media Contacts

LG Electronics Gulf FZE

Karima Karmouzi

Tel: +9714-350 9500

Fax: +9714-334 4304

Email: karima.karmouzi@lge.com

LG-One

Aaron Budwal

Email: aaron.budwal@lg-one.com