Press Release

LG INTRODUCES ENERGY EFFICIENT AND HIGH PERFORMING WASHING MACHINES FOR MEA

New Top-Loader and Front Loader Washing Machines Use Deep Learning to Maximise Washing Effectiveness, Saving Energy and Time

Dubai, UAE: 17 April 2019 – At InnoFest MEA, LG’s annual celebration of innovations in technology, the company displayed its latest washing machines headed to the region this year.

LG’s new front-loader washing machine is powered by the company’s new

AI DD (Direct Drive) with deep learning. It delivers thorough yet gentle care, determining the characteristics and volume of each load to minimize fabric damage. This guarantees exceptional results every time, and reduces the occurrence of fabric damage by 18 percent, prolonging the lifespan of favorite clothing items.[1]

Courtesy of TurboWash™360°, the front-loader provides the convenience of Fast Wash, which takes just 39 minutes to complete – 34 percent faster than the conventional TurboWash™ option.[2] The washer sprays jets of water and laundry detergent in four different directions to get clothes cleaner, faster. Steam™+ completes this comprehensive laundry solution, neutralizing 99.9 percent of allergens through a special sterilizing cycle, and removing 30 percent of creases via Wrinkle Care.[3] Durable and reliable, the washer boasts an energy rating of A⁺⁺⁺-50 percent and comes with a 10-year warranty.

LG’s latest top-loader washing machine also comes with its own unique features. The new top-loader employs TurboWash3D™ technology, which harnesses the combined strengths of TurboShot™ (the pairing of WaveForce™ and JetSpray) and TurboDrum™ to deliver a high-quality performance. WaveForce™ sends powerful vertical streams of water from top to bottom, ensuring each and every load is thoroughly clean, while JetSpray provides quick and effective rinsing. At the same time, TurboDrum™ rotates the tub and pulsator to generate dynamic flows of water moving in opposite directions.

Moreover, LG’s top-loader washer boasts improved efficiency; with the TurboWash™ option on, it can cut cycle lengths to approximately 39 minutes, while reducing energy consumption by up to 27 percent and water consumption by 14 percent when compared with conventional LG washing machines.[4]

Fitted with a Full Stainless Steel Tub and Wide Stainless Lint Filter[5], the washing machine offers convenient hygiene management, preventing contamination and guaranteeing cleanliness for every load. Taking away an annoying, time-consuming chore, and removing the need for a separate cleaning program, the Auto Tub Cleaning function cleanses the tub during the laundry cycle.

For delicate laundry care, users can add Steam™ to the Stain Care cycle to softly soak and wash items in warm water (40 degrees Celsius). Moreover, the Allergy Care cycle with 60 degrees Celsius Steam™ boosts the hygienic performance of this robust washer, reducing allergens by 99.9 percent to safeguard users’ health.[6]

Both the new front and top-loader machines from LG’s latest lineup are compatible with the SmartThinQ™ app, letting users control their devices via their smartphones. With Smart Diagnosis™, consumers can also download custom wash programs, monitor energy consumption and manage cycles and setting.

“We are delighted by the positive reception InnoFest attendees had to our latest front and top-loader washing machines,” said Song Dae-hyun, President of LG Electronics Home Appliance & Air Solution Company. “Ensuring better washing results and energy savings, alongside greater flexibility, we strongly believe that our new washing machines for 2019 will impress consumers throughout the Middle East and Africa. LG will continue in its efforts towards championing innovative, providing differentiated products and solutions to help our consumers live better.”

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About LG Electronics Home Appliance & Air Solution Company

The LG Electronics Home Appliance & Air Solution Company is a global leader in home appliances, smart home solutions, air quality systems as well as futuristic products featuring artificial intelligence. The company is creating total solutions for the home with its industry leading core technologies and is committed to making life better for consumers around the world by developing thoughtfully designed kitchen appliances, living appliances and air solution products. Together, these products deliver enhanced convenience, superb performance, efficient operation and compelling health benefits. For more information, visit www.LGnewsroom.com.

Media Contacts

LG Electronics Gulf FZE

Karima Karmouzi

Tel: +9714-350 9500

Fax: +9714-334 4304

Email: karima.karmouzi@lge.com

LG-One

Aaron Budwal

Email: aaron.budwal@lg-one.com

[1] Tested by Intertek on Cotton cycle with 2kg load (comprsing underwear), compared to LG conventional washer. Results may differ depending on the compositon of the load and external factors.

[2] Tested by Intertek on TurboWash™ 39 cycle with half-load compared to conventional washer with Cotton cycle using TurboWash™ option.

[3] Tested by Intertek on Cotton cycle with ‘Wrinkle Care’ option selected (load comprising three shirts), compared to Cotton cycle without ‘Wrinkle Care’ option (based on AATCC).

[4] Tested by Intertek (Jan 2019), based on IEC 60456: edition 5.0 2010-02 test protocol. Normal cycle with TurboWash™ option, based on 2.5kg loads for 21-inch model and 3.5kg loads for 25- and 27-inch models. Program time may vary depending on household water pressure.

[5] Wide Stainless Lint Filter is not available in 21-inch models and certain 27-inch models.

[6] Certificated by Allergy UK, removes 99.9 percent of allergens including pollen, cat- and dog-related allergens, household dust mites, fungi and bacteria.