Press Release

LG SIGNATURE – Masterpieces offering a state-of-art living experience 

DUBAI, UAE, June 26, 2018 — LG SIGNATURE products advocates an authentic lifestyle in which state of the art technology, elegance and art co-exist harmoniously. The ultra-premium brand provides aesthetic satisfaction by achieving a minimalist design while effortlessly and perfectly blending in its surrounding to give its customers a unique living experience in terms of innovation and usability that they haven’t experienced before..

The innovative and sophisticatedly crafted LG SIGNATURE family consists of four super premium products including the amazingly thin picture-on-glass OLED television, which takes the immersive viewing and listening experience to the next level with its new Artificial Intelligence (AI) feature; a sleek refrigerator with a beautiful InstaView Door-in-Door™ feature to keep food fresher; a bold new black stainless steel washer and white all-in-one washer/dryer unit, and an intuitive Air Purifier designed to filter the air in any home in any environment in order to protect your family from pollutants and allergens.

LG SIGNATURE OLED TV W8 – Seeing is believing

Entertaining guests is part of every culture, and with the ultra-thin LG SIGNATURE OLED TV W8, it has never been more rewarding as it creates a state-of-the-art living experience. It demonstrates that simplicity is the ultimate form of sophistication. The minimalistic design of the W8 series follows LG’s “less is more” philosophy to highlight the beauty of the screen alone. Additionally, the W8’s sleek and captivating ultra-thin profile makes the TV appear to be levitating in mid-air - like a piece of art - adding to the sense of immersion.

LG SIGNATURE Air Purifier – Breathing is believing

Although the television remains the key focal point of any living room, LG SIGNATURE Air Purifier adds to an aesthetic and refined experience. LG SIGNATURE believes that great designs must be experienced and that clean air is the key to healthy and premium living. The beautifully designed LG SIGNATURE air purifier is engineered with an advanced Watering Engine™ that can harness the power of water to filter out dust, chemicals and contaminants while quickly adjusting humidity levels to maximize comfort.

LG SIGNATURE InstaView Refrigerator – Tasting is believing

True art lives in the kitchen as home owners and chefs prepare the most decadent meals. The LG SIGNATURE InstaView Door-in-Door™ refrigerator adds another dimension of refined elegance to the overall ambience. It not only enhances the décor of the kitchen, but also facilitates a symphony of experiences, from the two-quick knocks to see what is inside the fridge without opening the door, to the hands-free open-door with the foot feature. It is a visualization of essence that is both intuitive and innovative designed to spark heightened levels of creativity and inspiration in the kitchen whilst keeping food fresh.

LG SIGNATURE Washing Machine – Feeling is believing

Washing machines are typically neglected in terms of design as they are used to serve function and typically kept hidden away in laundry room. However, the LG SIGNATURE TWINWash Washing Machine was inspired by essence and designed to be experienced. Its clean, ergonomic and minimalistic design exudes perfection and sophistication. It blends in effortlessly to create a timeless look and feel of any environment whilst working in virtual silence due to LG’s Centum System^TM

Each LG SIGNATURE premium product is thoughtfully designed to be visually astounding, while staying true to its essence: delivering the most elegantly curated human experience. The visualisation of “essence” was the inspiration behind the design philosophy of the LG SIGNATURE brand. By eliminating unnecessary elements, LG SIGNATURE represents the ultimate in elegant simplicity. Its radical design heightens the intrinsic purpose of the product and streamlines usability.

Commenting on the upcoming launch, Mr. Kevin Cha, President LG Electronics Middle East & Africa, said, “LG SIGNATURE stays true to the essence, delivering a new sense of life for the most discerning customers. Our role at LG is to innovate for a better life, and with LG SIGNATURE, we not only provide unparalleled performance, but generate an intuitive user experience whilst accentuating aesthetic satisfaction. Now, people can elevate the look and feel of any room to meet their exquisite design taste and preferences”

For more information on the LG SIGNATURE brand, its cutting-edge products please visit www.LGSIGNATURE.com.

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Media Contacts:

Karima Karmouzi

Regional PR Manager/MEA RHQ Marketing Team

Tel: +971-4-279-9507 (Ext. 507)

Email: karima.karmouzi@lge.com

LG-One:

Hiba Abou Ghazale

Telephone: +971 4 553 9543

Email: hiba.aboughazale@lg-one.com