Presenting a New Lifestyle for a New Era at the First-ever Virtual CES
SEOUL, Jan. 11, 2021 — Under the theme
Life is ON – Make Yourself at Home, LG Electronics (LG) is sharing its vision for a more connected and more convenient lifestyle at the first all-digital CES
® 2021. At the company’s press event streamed on LG’s CES 2021
website and LG global
YouTube channel, LG redefines the meaning of “home” with a presentation of advanced products and services designed to make consumers’ daily lives more comfortable, convenient and enjoyable while its online exhibition booth gives visitors the opportunity to explore LG’s latest innovations from the comforts of their monitors, laptops or mobile devices.
LG’s CES press event had something for everyone, including first looks at LG’s rollable phone project and virtual human influencer. The LG Rollable smartphone made an appearance at CES, briefly demonstrating its unique resizable screen. As the second device under the brand’s Explorer Project, this rollable device is an “exploratory” look at what the future of smartphones may bring. Later in the event LG introduced Reah Keem, a virtual composer and DJ made even more human through deep learning technology. Reah used her time in the spotlight to introduced the new LG CLOi robot that utilizes ultraviolet C (UV-C) light to clean high-touch, high-traffic areas such as hotel rooms and restaurants.
LG’s virtual exhibition is divided into four different sites: Life in ON TV, Virtual Experience, LG SIGNATURE in Vegas and Life’s Good Studio. Life in On TV delivers 24/7 coverage of CES 2021 with the latest LG product news as well as entertaining lifestyle programming. Virtual Experience offers an interactive exhibit with four different product zones, which LG SIGNATURE in Vegas is a stunning showcase that pairs the wonders of Las Vegas with LG SIGNATURE’s artistically inspired appliances. Visitors to Life’s Good Studio can enjoy fun musical collaborations with some of the recording industry’s up-and-coming artists.
The Virtual Experience’s TV and AV Zone plays host to the impressive sights and unrivaled picture quality of the OLED Fall display, a wall of flexible OLED screens that greets all guests. Here, visitors can learn all about LG OLED’s core strengths – “4S” for sharp, swift, smooth and slim – via a special, interactive presentation that leverages extended reality (XR) and augmented reality (AR) technology. A 3D avatar of tech influencer, Linus Sebastian, will be on hand to act as a guide and bring a human element to LG’s showcase at the first-ever all-virtual CES.
The Home Cinema Zone features LG MAGNIT, LG’s 163-inch large screen Micro LED signage, which delivers deeper black and improved contrast and color accuracy with LG’s Black Coating technology. Guests can fully immerse themselves and enjoy the benefits of Micro LED viewing lively content in realistic extended reality (XR).
The Home Appliance Zone demonstrates how a home can be made even more livable and hygienic through technology. Guests can experience LG innovations improving lives in the kitchen, living room and laundry room.
LG Business Solutions’ exhibit features advanced consumer products, highlighted by the IT Zone. In this zone, visitors can experience personal devices that enhance productivity and deliver immersive content across four virtual environments, including a home office and a gaming room.
And finally, Mobile Zone provides an opportunity to get to know LG’s newest mobile innovations, including the swiveling, dual-display LG WING smartphone. Virtually pick up the device to try out its features such as Gimbal Motion Camera and Dual Recording, experiencing the distinctive phone’s unique form factor and features in a whole new way.
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About LG Electronics, Inc.
LG Electronics is a global innovator in technology and consumer goods with a presence in almost every country in the world and a diverse workforce of 74,000. LG is composed of five companies – Home Appliance & Air Solution, Home Entertainment, Mobile Communications, Vehicle Component Solutions and Business Solutions. With 2019 global sales of USD 53 billion, LG is a leading manufacturer of a wide range of products from TVs, washing machines, refrigerators, air conditioners, mobile devices, digital signage and automotive components. LG is also known for its premium LG SIGNATURE and advanced LG ThinQ brands, which feature the company’s artificial intelligence technology. For more news on LG, go to
www.LGnewsroom.com.
About LG Electronics Singapore Pte Ltd
LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit lg.com/sg.
Media Contacts:
Valerie Ong
LG Electronics Singapore
E-mail: valerie.ong@lge.com
Pearlene Wong
Asia PR Werkz
Tel: +65 9271 7890
E-mail: pearlene@asiaprwerkz.com
Nicole Tan
Asia PR Werkz
Tel: +65 9731 6161
E-mail: nicole@asiaprwerkz.com
