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Press Release
Corporate
LG INTRODUCES DESIGNER APPLIANCES AT CES 2021
04/01/2021
SEOUL, Jan. 4, 2021 — LG Electronics’ Furniture Concept Appliances are making their anticipated global debut at CES® 2021 with an interactive experience that lets attendees design a virtual living space with appliances that can be customized to their liking. These new products from the world’s leading home appliance company blur the line between state-of-the-art home appliances and designer furnishings. Included in the collection are InstaView™ Door-in-Door™ refrigerator, Fridge and Freezer pair, microwave, dishwasher, water purifier, WashTower™ and Styler™.
The ability of these products to integrate effortlessly in any environment is enhanced by the diversity of luxurious materials and modern, understated colors that can be mixed and matched to order. The suite of LG’s Furniture Concept Appliances offers multiple combinations of materials and colors to choose from, enabling customers to customize each product to suit their personal tastes and the décor of any room in their home.
The premium look of the Furniture Concept Appliances is further achieved through the use of various finishes including stainless steel, glass, metal, and FENIX, an innovative material with advanced coating technology designed by Arpa Industriale of Italy. Opaque, fingerprint-resistant and pleasing to the touch, FENIX 1 offers excellent durability and has a timeless yet distinctly modern appearance.2
Through the innovative experience provided by the virtual showroom at CES 2021, LG is providing visitors with an opportunity to experience the collection’s remarkable versatility online. Guests will be able to design their dream interior and fill it with LG Furniture Concept Appliances in the colors and finishes of their choice.
“LG Furniture Concept Appliances are multipurpose products that provide the best of both form and function,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “A stylish amalgamation of furniture and high-performance home solutions, we developed this collection to help pave the way to a more unified, spatially integrated home.”
Visit LG’s virtual exhibition booth at CES 2021 starting on January 11 to experience LG Furniture Concept Appliances in a virtual living space.
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1 www.arpaindustriale.com/en/products
2 Product and color availability may vary by region.
About LG Electronics, Inc.
LG Electronics is a global innovator in technology and consumer goods with a presence in almost every country in the world and a diverse workforce of 74,000. LG is composed of five companies – Home Appliance & Air Solution, Home Entertainment, Mobile Communications, Vehicle Component Solutions and Business Solutions. With 2019 global sales of USD 53 billion, LG is a leading manufacturer of a wide range of products from TVs, washing machines, refrigerators, air conditioners, mobile devices, digital signage and automotive components. LG is also known for its premium LG SIGNATURE and advanced LG ThinQ brands, which feature the company’s artificial intelligence technology. For more news on LG, go to www.LGnewsroom.com.
About LG Electronics Home Appliance & Air Solution Company
The LG Home Appliance & Air Solution Company is a global leader in home appliances, smart home solutions, air quality systems as well as visionary products featuring next generation AI. The company is creating total solutions for the home with its industry leading core technologies and is committed to making life better and healthier for consumers by developing thoughtfully designed kitchen appliances, living appliances and air solution products. Together, these products deliver enhanced convenience, superb performance, efficient operation and compelling health benefits. For more news on LG, go to www.LGnewsroom.com.
About LG Electronics Singapore Pte Ltd
LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit lg.com/sg.
Media Contacts:
Valerie Ong
LG Electronics Singapore
E-mail: valerie.ong@lge.com
Nicole Tan
Asia PR Werkz
Tel: +65 9731 6161
E-mail: nicole@asiaprwerkz.com
Natalie Ng
Asia PR Werkz
Tel: +65 8382 3662
E-mail: natalie@asiaprwerkz.com