Enjoy 50% off on LG Dolby Atmos Soundbar SG10TY
Please add the soundbar under ‘Buy More Save More’ section below to the cart, discount will be automatically applied.
77 Inch LG OLED evo G4 4K Smart TV
*Screen images simulated.
A gold emblem of World's number 1 OLED TV for 11 Years against a black backdrop. A spotlight shines on the emblem, and gold abstract stars fill the sky above it.
*Source: Omdia. 11 years of NO 1 regarding most sold units 2013-2023. This result is not an endorsement of LGE or its products. Visit https://www.omdia.com/ for more details.
LG's α11 AI Processor 4K on top of a motherboard, emitting purple and pink bolts of light. One Wall Design of LG OLED G4 and LG Soundbar mounted flat against the wall in a modern living space. LG OLED Care+ and 5 Year Panel Warranty logo against a black backdrop. Brightness Booster Max with an image of whale jumping out of the water before a starry night sky.
The only chipset dedicated to OLED redefines the experience through deep learning, graphics, and speed.
A video opens with the alpha 11 AI Processor 4K barely visible amidst darkness. The chip lights up purple and pink, and colorful bolts of light shoot out from it. More bolts appear across the motherboard, stretching further, and white dots like stars come into view, creating the impression of an intergalactic scene.
*Comparison is based on a conventional TV with α5 AI Processor.
**Screen images simulated.
LG OLED in a modern living space displaying a musical performance on screen. Blue circular waves depicting personalization surround the TV and space. A woman with piercing blue eyes and a burnt orange top in a dark space. Red lines depicting AI refinements cover part of her face, which is bright and detailed, while the rest of the image looks dull. LG OLED TV as sound bubbles and waves emit from the screen and fill the space.
A video opens with the alpha 11 AI Processor 4K barely visible amidst darkness. The chip lights up purple and pink, and colorful bolts of light shoot out from it. More bolts appear across the motherboard, stretching further, and white dots like stars come into view, creating the impression of an intergalactic scene.
Select your favorite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.
night
day
Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.
*Screen images simulated.
LG OLED TV as sound bubbles and waves emit from the screen and fill the space.
A woman singing with the mic on her hand as there is an orange circle graphics around her mouth to show the soundscape.
An image of a man riding a motorbike on a dirt track with bright circle graphics around the motorbike.
An image of an LG OLED TV showing musicians performing, with bright circle graphics around the microphones and instruments.
*Screen images simulated.
**Virtual 11.1.2ch Surround and AI Voice Remastering are only available on alpha 11 AI Processor.
***Must be activated through the sound mode menu.
****Sound may vary according to the listening environment.
An improved Light Boosting Algorithm and Light Control Architecture turn up the brightness by 150%¹.
*150% brightness enhancement covers 3% of the screen, and applies to 55/65/77/83” G4. 97” G4 is not included.
**70% brighter applies to 55/65/77/83” G4.
***Brightness differs by series and size.
****Screen images simulated.
A video shows a side view of the 4 layers of a TV: a backlight, TFT & OLED, Film, & Glass. The backlight disappears, and the other 3 come together and then rotate upwards to show the full TV from a front view.
Rather than relying on an additional backlight, LG OLED's self lit pixels illuminate independently. The result is true-to-life color, perfect blacks that never gray, and a picture beyond compare. With Eye Comfort Technology's low-blue light, flicker-free, and discomfort glare-free certifications, watch for longer without eye strain.
*Screen images simulated.
A video shows a side view of the 4 layers of a TV: a backlight, TFT & OLED, Film, & Glass. The backlight disappears, and the other 3 come together and then rotate upwards to show the full TV from a front view.
Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.
A bustling city scene in the early evening with bold colors and contrast.
100% color volume boosts rich hues, while 100% color fidelity preserves shades without distortion.
*LG OLED Panel is certified by Intertek for 100% Color Fidelity measured to CIE DE2000 with 125 color patterns.
**Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek.
LG OLED Care+ and 5 Year Panel Warranty logo against a black backdrop.
LG OLED TV, OLED G4 displaying an elegant abstract artwork and LG Soundbar flat against the wall in a modern living space.
LG OLED TV, OLED G4 within an angled of perspective against a marbled wall showing how it merges against the wall. LG OLED TV, OLED G4 and an LG Soundbar in a clean living space flat against the wall with an orchestral performance playing on screen.
*Bezel size differs by series and size.
The perfectly matching LG Soundbar SG10TY fits flat against the wall for a cohesive interior look.
An angled perspective of the bottom of an LG OLED TV and LG Soundbar.
A close-up image of the LG soundbar against the wall.
LG OLED TV and LG soundbar are matched together in a modern living space.
*Soundbar can be purchased separately.
**Soundbar SG10TY matches with OLED G (65/77").
A remote control pointed at an LG OLED TV showing settings on the right side of the screen.
An image of an LG OLED TV and soundbar mounted on the wall in a living room and bright shape graphics all around the room.
An image of an LG OLED TV and soundbar mounted on the wall with a white Wi-Fi symbol graphic in the middle.
*Soundbar can be purchased separately, and Soundbar Mode Control may vary by model.
**LG TV Remote usage is limited to certain features only.
***Please note that the service may not be available at the time of purchase. A network connection is required for updates.
****WOW Interface / WOW Orchestra / WOWCAST Compatible TVs: OLED G4, C4 and B4.
Discover a size for every space and taste with a lineup ranging from 55" to 77".
Comparing LG OLED TV, OLED G4's varying sizes, showing OLED G4 55", OLED G4 65", and OLED G4 77".
webOS Re:New Program logo is against a black background with a yellow and orange, purple circular sphere at the bottom.
*The webOS Re:New program supports a total of 4 webOS upgrades over five years.
**The five-year upgrade threshold for the webOS Re:New Program is the global launch of a new product.
***The first upgrade to webOS will occur two years from the time of purchase.
****Customers receive 5 versions of webOS including the current version at point of purchase.
*****Upgrades are available for 2022 release models including all OLED and 8K QNEDs, and models released after 2023 include UHD, NanoCell, QNED and OLED.
******Features are subject to change and some feature, application, and service updates may vary by model.
webOS 24
Experience TV that's made for you with My Profile, AI Picture Wizard, AI Concierge, and Quick Cards.
The webOS 24 home screen with Home Office, Game, Music, Home Hub, and Sports Categories. The bottom of the screen shows personalized recommendations under "Top picks for you."
*Supported menus and apps may vary by region and be different upon release.
**Keyword recommendations vary according to the app and time of day and are only provided in regions that support NLP in their native language.
***Applied to OLED/QNED/NanoCell/UHD model manufactured in the year of 2023 and after.
****A total of 4 upgrades will be provided in the 5 year period, and the schedule may vary depending on the region.
*****Screen images simulated.
Dolby Vision & FILMMAKER Mode
Transform movie night. Dolby Vision's ultra-vivid picture comes together with the support of FILMMAKER MODE™ to preserve the director's intention, optimizing the picture quality while ensuring no distortion or over-processing.
A director in front of a control panel editing the movie "Killers of the Flower Moon" on an LG OLED TV. A quote by Martin Scorsese: "For home viewing, every film should be seen in filmmaker mode," overlays the image with the "Killers of the Flower Moon" logo, Apple TV+ logo, and a "coming soon" logo. Dolby Vision logo FILMMAKER MODE™ logo
*Screen images simulated.
**FILMMAKER MODE is a trademark of UHD Alliance, Inc.
Dolby Atmos
Hear action surround you with Dolby Atmos's unparalleled clarity, intricate detail, and spatial depth.
A cozy, dimly lit living space, LG OLED TV displaying a couple is using an umbrella, and bright circle graphics surround the room. Dolby Atoms logo in the bottom left corner.
*Screen images simulated.
In conversation with Netflix's Beef director Lee Sung Jin.
Where Ryusuke Hamaguchi crafts his award-winning movies.
Obliterate tears and lags with AMD FreeSync Premium, G-Sync compatibility, 144Hz Mode, and VRR built in.
*Certified for "Excellent Gaming Performance" and response times by Intertek.
**VRR ranges from 40Hz to 144Hz, and is a certified specification of HDMI 2.1.
***144Hz Mode applies to 55/65/77/83" G4 and is compatible with PC-connected content.
Don't pause to use Game Optimizer and Game Dashboard.
A FPS gaming scene with the Game Dashboard appearing over the screen during gameplay. A dark, wintery scene with the Game Optimizer menu appearing over the game.
*Game Dashboard is activated only when both "Game Optimizer" and "Game Dashboard" is on.
**Screen images simulated.
Thousands of gaming universes right at your fingertips. Explore an epic library of cloud gaming titles and stream them immediately without ever wasting play time on downloads or updates.
A Boosteroid home screen image showing "Trine 4: The Nightmare Price". A GeForce NOW home screen showing five different game thumbnails in right.
*Supported partnerships may differ by regions.
**GeForce NOW subscription may be required.
***Boosteroid subscription may be required.
Choose what's right for the planet with light, bio packaging and global sustainability credentials.
LG OLED packaging against a beige background with illustrated trees.
*All 2024 LG OLED models feature eco-friendly packing.
1. Compared to non OLED evo models and based on the Full White measurement.
2. In the 1st - 3rd year of the warranty, panel, parts, and labor costs are covered. In the 4th - 5th year of the warranty, only panels are covered, and labor will be charged.
3. Depending on the installation environment, there may be a slight gap between the TV and the wall. Installation may vary. See installation guide for details.
Display Type
4K OLED
Refresh Rate
120Hz Native (Up to 144Hz)
Wide Color Gamut
OLED Color
Picture Processor
α11 AI Processor 4K
HDR (High Dynamic Range)
Dolby Vision / HDR10 / HLG
G-Sync Compatible (Nvidia)
Yes
FreeSync Compatible (AMD)
Yes
Dolby Atmos
Yes
TV Dimensions without Stand (WxHxD, mm)
1712 x 982 x 24.8
TV Weight without Stand (kg)
37.4
Display Type
4K OLED
Display Resolution
4K Ultra HD (3,840 x 2,160)
Refresh Rate
120Hz Native (Up to 144Hz)
Wide Color Gamut
OLED Color
Picture Processor
α11 AI Processor 4K
AI Upscaling
α11 AI Super Upscaling 4K
Dynamic Tone Mapping
Yes (OLED Dynamic Tone Mapping Pro)
AI Genre Selection
Yes (SDR/HDR)
AI Brightness Control
Yes
HDR (High Dynamic Range)
Dolby Vision / HDR10 / HLG
FILMMAKER MODE™
Yes
HFR (High Frame Rate)
4K 120 fps (HDMI, USB)
Dimming Technology
Pixel Dimming
Motion
OLED Motion
Picture Mode
10 modes (Personalized Picture Wizard, Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room))
G-Sync Compatible (Nvidia)
Yes
FreeSync Compatible (AMD)
Yes
HGIG Mode
Yes
Game Optimizer
Yes (Game Dashboard)
ALLM (Auto Low Latency Mode)
Yes
VRR (Variable Refresh Rate)
Yes (Up to 144Hz)
Works with Apple Airplay2
Yes (Hongkong only)
Operating System (OS)
webOS 24
Family Settings
Yes
ThinQ
Yes
USB Camera Compatible
Yes
Always Ready
Yes
Full Web Browser
Yes (Hongkong only)
Hands-free Voice Control
Yes
Intelligent Voice Recognition
Yes
Magic Remote Control
Built-In
Multi View
Yes (Up to 4 views)
Room to Room Share
Yes (Sender/Receiver)
Smartphone Remote App
Yes (LG ThinQ)
High Contrast
Yes
Gray Scale
Yes
Invert Colors
Yes
TV Dimensions without Stand (WxHxD, mm)
1712 x 982 x 24.8
TV Dimensions with Stand (WxHxD, mm)
1712 x 1039 x 321
TV Stand (WxD, mm)
501 x 321
TV Weight without Stand (kg)
37.4
TV Weight with Stand (kg)
44
Packaging Weight (kg)
49.0
VESA Mounting (WxH, mm)
300 x 300
Dolby Atmos
Yes
AI Sound
α11 AI Sound Pro (Virtual 11.1.2 Up-mix)
Clear Voice Pro
Yes (AI Voice Remastering)
WiSA Ready
Yes (Up to 2.1 Channel)
LG Sound Sync
Yes
Sound Mode Share
Yes
Simultaneous Audio Output
Yes
Bluetooth Surround Ready
Yes (2 Way Playback)
Audio Output
60W
AI Acoustic Tuning
Yes
Audio Codec
AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)
Speaker Direction
Down Firing
Speaker System
4.2 Channel
HDMI Audio Return Channel
eARC (HDMI 2)
Bluetooth Support
Yes (v 5.1)
Ethernet Input
1ea
Simplink (HDMI CEC)
Yes
SPDIF (Optical Digital Audio Out)
1ea
HDMI Input
4ea (supports 4K 120Hz, eARC, VRR, ALLM, QMS (4 port))
RF Input (Antenna/Cable)
1ea
USB Input
3ea (v 2.0)
Wi-Fi
Yes (Wi-Fi 6)
Power Supply (Voltage, Hz)
AC 100~240V 50~60Hz (Hongkong), AC 100~220V/50Hz (China)
Standby Power Consumption
Under 0.5W
Remote
Magic Remote MR24
IR Blaster Cable
Yes
Power Cable
Yes (Attached)
Remote Control Batteries
Yes (AA x 2EA)
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OLED77G4PCA
77 Inch LG OLED evo G4 4K Smart TV
Enjoy 50% off on LG Dolby Atmos Soundbar SG10TY
Please add the soundbar under ‘Buy More Save More’ section below to the cart, discount will be automatically applied.
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