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LG 139 cm (55) UHD TV (UP77) with Quad Core Processor 4k, Game Optimizer, AI ThinQ, HGiG mode, Smart AI

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LG 139 cm (55) UHD TV (UP77) with Quad Core Processor 4k, Game Optimizer, AI ThinQ, HGiG mode, Smart AI

55UP7740PTZ

LG 139 cm (55) UHD TV (UP77) with Quad Core Processor 4k, Game Optimizer, AI ThinQ, HGiG mode, Smart AI

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LG 55UP7740PTZ 4k uhd tvs Front View
The images used in the product overview below are for representative purposes. Refer to the image gallery at the top of the page for an accurate representation.

Real 4K UHD.
Unreal immersion.

LG UHD TVs surpass your expectations every time. Experience lifelike picture quality and vivid colours with four times more pixel accuracy than Full HD.

Blockbuster performance guaranteed.

Bring the cinema home. FILMMAKER MODE™ and HDR bring you a more immersive viewing experience. Connect with your favourite streaming platforms to access the content you love.
Entertainment

Home to all your favorites.

Access the Netflix, Disney+ Hotstar, Apple TV app, and Amazon prime video. Choose From the latest movies, TV shows, documentaries, and live sports, and find them all in one place.

LG 55UP7740PTZ Entertainment

*Netflix streaming membership required.
**Disney+ content available on Hotstar App.
***Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, Registered in the U.S. and other countries.
****Apple TV+ requires a subscription.
*****Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.
******Supported service may differ by country.

FILMMAKER MODE™

The director's vision brought to life.

FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colours, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.
Active HDR

Down to the finest detail.

LG UHD TV provides vibrant colour and accurate detail with Active HDR. Enjoy your favorite films in the same quality as the original with multi HDR formats including HDR10 and HLG.

Play like a boss.

Jump into the action. Game Optimizer, fine-tuned HDR graphics and low input lag make gameplay faster and more immersive.
Game Optimizer

Quick and easy game setup.

Manage all your settings in one place with modes optimized for various game genres: FPS, RPG, and RTS. Control contrast with black & white stabilisation for better visibility.
HGiG

Immerse yourself in the game.

HGiG recognises tv performance and picture quality then tunes HDR graphics to provide the ultimate HDR gaming experience.

*Screen images simulated.

Low Input Lag

Complete control without delay.

LG UHD TVs allow users to take full and instant control of games without delays.

Thrilling Sports Experience

Feel like you're in the stadium. Bluetooth Surround Ready lets you experience the game as though you're right on the sidelines. And with Sports Alert you'll always know when your favourite teams are playing.
Sports Alert

Never miss your team play.

Sports Alert notifies you before, during, and after games. You'll never have to worry about missing the big plays from your favorite teams, even when you're watching other content.

*Usage may vary by country.

Bluetooth Surround Ready

A clear home advantage.

Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room.

*Speakers sold separately.

Enhance Your Interior

Add LG UHD AI ThinQ to your interior decoration. A slim panel with 3-Side Cinema Screen combined with aesthetic design elevates any interior.

A luxury living room with a TV displaying an aerial view of woods in red.

A TV displaying a picture of London Bridge is in an antique workroom. A close up of a TV displaying a picture of London Bridge is on a table in an antique workroom.
Intelligent Quad Core Processor 4K

Enhance everything you see and hear.

The processor removes video noise and creates more vibrant color and contrast. Low resolution images are upscaled and reproduced at close to 4K quality. It also knows when, where, and how to improve sound, creating virtual surround sound for a more immersive and cinematic experience.

LG 55UP7740PTZ Intelligent Quad Core Processor 4K

*Screen images simulated.

AI Brightness Control

A bright idea for better TV.

A light sensor measures the surrounding ambient light, then the processor finely adjusts tone mapping for optimal screen brightness. Smart dimming control and a pixel compensation algorithm improve contrast for better dark images. And HDR content is refined with brightness adjustments that transform darker scenes into ones with stunning contrast, detail, and color depth.
AI Sound

Sound that every genre deserves.

By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience.
LG 55UP7740PTZ AI ThinQ
AI ThinQ

Think you know smart?
Think again.

LG ThinQ is here to maximize your TV experience. Choose your favorite built-in voice assistant to control your TV with just your voice or browse through all the OTT apps for latest content and movies.

*Service availability may differ by region or country.
**Separate subscriptions required for OTT services.

New Home

Welcome to your new home.

Your days of endlessly searching for new content or old favorites are coming to an end. The home screen has been redesigned to show you everything worth watching, all in one place. Enjoy personalized content recommendations based on your watch history, quick access to a variety of content, and easier control of connected devices.

*Service availability may differ by region or country.
**Separate subscriptions required for OTT services.

New Magic Remote

More like a magic wand.

The redesigned Magic Remote has an ergonomic design that's easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favorites.
Voice Command

Your central hub of convenience.

LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition*. With Google Assistant and Amazon Alexa built-in, you can control your LG UHD TV with your voice and access entertainment faster.

*Google is a trademark of Google LLC.
**Google Assistant is not available in certain languages and countries.
***Supported menus and apps may vary by country.
****Menus displayed may be different upon release.
*****Voice Command availability may vary by products and countries.

*This product does not include an antenna or the cables to connect an antenna or external devices.

Print

Key Specs

  • Display Type

    4K UHD

  • Refresh Rate

    60 Hz

  • Picture Processor

    Intelligent Quad Core Processor 4K

  • HDR (High Dynamic Range)

    Active HDR

  • Audio Output

    20W

  • Speaker System

    2.0 Ch Speaker

All Spec

PICTURE (DISPLAY)

  • Display Type

    4K UHD

  • Display Resolution

    Ultra HD 3840 x 2160

  • Refresh Rate

    60 Hz

PICTURE (PROCESSING)

  • Picture Processor

    Intelligent Quad Core Processor 4K

  • AI Brightness Control

    Yes

  • HDR (High Dynamic Range)

    Active HDR

GAMING

  • HGIG Mode

    Yes

  • Game Optimizer

    Yes

  • ALLM (Auto Low Latency Mode)

    Yes

SMART TV

  • Works with Apple Airplay2

    Apple Airplay 2, Apple HomeKit

  • Operating System (OS)

    LG webOS Smart TV

  • Sports Alert

    Yes

  • Intelligent Voice Recognition

    Yes

  • Magic Remote Control

    Yes (MR21)

AUDIO

  • AI Sound

    AI Sound

  • Clear Voice Pro

    Clear Voice III

  • Bluetooth Surround Ready

    Yes (2 Way Playback)

  • Audio Output

    20W

  • AI Acoustic Tuning

    Yes

  • Speaker Direction

    Down Firing

  • Speaker System

    2.0 Ch Speaker

CONNECTIVITY

  • HDMI Audio Return Channel

    eARC (HDMI 2)

  • Bluetooth Support

    Yes (V 5.0)

  • Simplink (HDMI CEC)

    Yes

  • SPDIF (Optical Digital Audio Out)

    1 (Rear)

  • HDMI Input

    2 (Side)

  • RF Input (Antenna/Cable)

    1 (Side, RF)

  • USB Input

    1 (Side)

  • Wi-Fi

    Wi-Fi Certified 802.11ac

POWER

  • Power Supply (Voltage, Hz)

    AC 100~240V 50-60Hz

  • Standby Power Consumption

    Under 0.5 W

PRODUCT DETAILS

  • Country of Origin

    India

  • Imported By

    Manufactured in India-LG Electronics India Pvt. Ltd. Plot N0. A5, MIDC Rajangaon, Tal. Shirur, Pune - 412220 ( India )

  • Net Quantity

    1 N

  • Manufactured By

    LG Electronics India Pvt. Ltd. Plot N0. A5, MIDC Rajangaon, Tal. Shirur, Pune - 412220 ( India )

ACCESSORIES INCLUDED

  • Remote Control Batteries

    Yes

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