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Why SELF-LIT PiXELS?
If you watch on a typical LED TV, the black isn't dark enough and the stars aren't clear enough. This is because LED TVs can only turn off certain lighting zones, resulting in a 'halo' effect.
By contrast, LG OLED TVs have self-lit pixels that can illuminate one by one.
This creates a completely black sky, and sharper, clearer stars. This is what self-lit pixels can present. When you see it firsthand, you'll realise there are LG OLED TVs, and there is everything else.
Backlit LCD/LED TVs pass light through a filter to show colors on the actual display — that interference causes distortion.
LG OLED TVs have self-lit pixels that illuminate one by one
to ensure richness of color and contrast without interference.
Display technology matters
Extrashot
when it comes to displays, the resolution doesn't mean quality."
Adam Savage's Tested
JerryRigEverything
SELF-LIT PiXELS take 8K to new levels
Honored with major awards
"8 consecutive years of CES Innovation Awards"
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![The mark of CES Best of Inovation Award winner in video display category for 65RX]()
CES 2020 Best of Innovation Award Winner
in Video Displays Category, 65RX
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![The mark of CES 2020 Innovation awards honoree in digital imaging on phogotraphy for 88ZX]()
CES 2020
Innovation Awards Honoreein Digital Imaging or Photography, 88ZX
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![The mark of CES 2020 innovation awards honoree in video displays category for 88ZX]()
CES 2020
Innovation Awards Honoreein Video Displays Category, 88ZX
CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
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![iF Design Award1]()
iF Design Award
LG SIGNATURE OLED TV R
UX Design / User Interfaces(UI) -
![iF Design Award1]()
iF Design Award
LG SIGNATURE OLED 8K 77ZX
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![iF Design Award1]()
iF Design Award
LG OLED TV 65WX
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![iF Design Award1]()
iF Design Award
LG OLED TV 65GX
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![Red Dot Design Award1]()
Red Dot Design Award
LG OLED TV 65GX
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![Red Dot Design Award1]()
Red Dot Design Award
LG OLED TV 65WX
Discover how SELF-LIT PiXELS redefine it all
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![A close-up headshot of Ironman and War Machine with an intense look]()
CINEMA
Dolby Vision IQ & Dolby Atmos
FILMMAKER MODETM / eARC / Eye Comfort
Bluetooth Surround Ready
Disney + / Apple TV / Netflix -
![Man in a room sitting on a racing seat in front of a large TV playing a racing game]()
GAMING
G-SYNC Compatible / HGiG
1ms Response Time
Low Input Lag / VRR / ALLM
Game Mode / Eye Comfort -
![People are watching a soccer game, with a backdrop of the entire stadium, on a large TV]()
SPORT
Big Screen / Wide Viewing Angle
Sports Mode / Sports Alert / Bluetooth
Surround Ready / Face Ennhancing
Text Sharpness / Clear Voice -
![A woman enjoying an abstract artwork on a Gallery Design TV]()
LIFESTYLE
LG ThinQ AI / Google Assistant
Apple Airplay / Apple Homekit
Amazon Alexa / AI Brightness
Gallery Mode
