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LG OLED evo C3 77 inch 4K Smart TV 2023

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LG OLED evo C3 77 inch 4K Smart TV 2023
*Source: Omdia. Unit shipments, 2013-2023. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk. Visit https://www.omdia.com/ for more details.

LG OLED evo. The Trailblazer of a Definitive Decade.

What makes LG OLED evo the pinnacle of the world's No.1 OLED brand? Iconic firsts with alluring form factors that challenge your imagination. A brighter, bolder picture2,3,4, so lifelike, you feel like you're in the scene. Spectacular sound5 that amplifies the realism of anything you watch. And advanced technology1 that's constantly evolving and refining how you experience TV.
An image presenting the key features of the LG OLED evo C3 against a black background with a pink and purple firework display. The pink reflection from the firework display on the ground shows the words "OLED evo." Within the picture, an image depicting the α9 AI Processor 4K Gen6 shows the chip standing before a picture of a lake scene being remastered with the processing technology. An image presenting Brightness Booster Max shows a bird's bright feathers. An image presenting the SC9 Soundbar shows the LG OLED evo C3 and SC9 Soundbar neatly on the wall with a music concert playing on the TV. An image presenting AI Sound Pro shows a rock show playing on the TV with music bubbles depicting soundwaves filling the living space. An image presenting the key features of the LG OLED evo C3 against a black background with a pink and purple firework display. The pink reflection from the firework display on the ground shows the words "OLED evo." Within the picture, an image depicting the α9 AI Processor 4K Gen6 shows the chip standing before a picture of a lake scene being remastered with the processing technology. An image presenting Brightness Booster Max shows a bird's bright feathers. An image presenting the SC9 Soundbar shows the LG OLED evo C3 and SC9 Soundbar neatly on the wall with a music concert playing on the TV. An image presenting AI Sound Pro shows a rock show playing on the TV with music bubbles depicting soundwaves filling the living space.
*Screen images simulated.
**Brightness differs by series and size.
***Soundbar can be purchased separately.

A Harmony of Spectacular Sights and Sounds with a 10-Year Legacy

*Screen images simulated.
**Soundbar can be purchased separately.
α9 AI Processor 4K Gen6

A Decade of Evolution at Its Core

Enter the world of α-realism1, refined over 10 years of innovation. A portal to new universes and the sensation of feeling like you're really there. Be the main character surrounded by the exceptional picture and sound refinements of α9 AI Processor 4K Gen6.
A video of the α9 AI Processor 4K Gen6 against a circuit board. The board illuminates, and blue lights emit from the chip representing its power. A video of the α9 AI Processor 4K Gen6 against a circuit board. The board illuminates, and blue lights emit from the chip representing its power.
  • AI Super Upscaling

    The AI processing system uses AI Noise Reduction and AI Super Resolution to classify images and remove noise based on their category. Then, deep learning algorithms enhance faces and objects to make them look more defined, expressive, and multi-dimensional without appearing artificial.
    An image of a woman in a city. A square overlay is applied on top of the woman representing AI Super Upscaling, putting her in focus with detail against an artfully blurred backdrop.
  • OLED Dynamic Tone Mapping Pro

    OLED Dynamic Tone Mapping Pro refines imagery through an enhancement process that emphasizes contrast in low-gradation areas, brightens mid-tone areas, and adds expressive detail to high-gradation areas.
  • HDR Expression Enhancer

    HDR Expression Enhancer applies individual tone mapping curves to the objects your eyes are naturally drawn to, making them stand out sharply and expressively.
*Screen images simulated.
**Soundbar can be purchased separately.
AI Sound Pro

Step Into a Realm of Cinematic Sound

The movie theater comes home with AI Sound Pro. Heart-pounding, room-filling, crystal-clear audio surrounds you for a level of immersion that's virtually unheard of.
An overhead image of an LG OLED TV and the α9 AI Processor 4K Gen6. Orange and turquoise waves connect the chip and the TV, and then bubbles depicting sound radiate from the screen. An overhead image of an LG OLED TV and the α9 AI Processor 4K Gen6. Orange and turquoise waves connect the chip and the TV, and then bubbles depicting sound radiate from the screen.
*Screen images simulated.
**Sound may vary according to the listening environment.
***Must be activated through the sound mode menu.
*Screen images simulated.
**Sound may vary according to the listening environment.
***AI Acoustic Tuning must be activated in the AI Service menu.
****Remote control may vary by region.
Brightness Booster

Behold Even Brighter OLED

LG OLED's iconic self-lit pixels shine brighter2,3 than before with the Light Boosting Alogirthm4, Light Control Architecture, and other refinements driven by α9 AI Processor 4K Gen6.
A video showing 2 images of a bird's feathers side by side. The side representing Brightness Booster appears brighter and then fills the screen. A video showing 2 images of a bird's feathers side by side. The side representing Brightness Booster appears brighter and then fills the screen.
*Brightness differs by series and size.
Synergy Bracket

Screen and speakers in harmony

Designed specifically for LG OLED C35, the bracket fits seamlessly to your TV, whether mounted to the wall or placed on a stand. As well as being a sleek match for your interiors, it pushes the Triple Up-Firing Speakers to reach their peak potential.
A video opens with the Synergy Bracket screwing into the back of LG OLED C3. The TV then attaches seamlessly to the wall of a bright, modern living space. A video opens with the Synergy Bracket screwing into the back of LG OLED C3. The TV then attaches seamlessly to the wall of a bright, modern living space.
*Screen images simulated.
**Soundbar can be purchased separately.

Sounds and Sights Come Together as One

TV and Soundbar in Harmony

Use your LG OLED TV with an LG Soundbar, and they work together like one speaker to create three-dimensional concert hall sound.

An image of an LG OLED TV in a room showing a music concert. Blue curved lines depicting TV sound and purple curved lines expressing Soundbar sound fill the space. An image of an LG OLED TV in a room showing a music concert. Blue curved lines depicting TV sound and purple curved lines expressing Soundbar sound fill the space.

More Sound Settings

Connect your LG OLED TV to an LG Soundbar and automatically switch to Soundbar Mode, revealing 3 new settings.

An image of an LG OLED TV with Soundbar. A video of a boy playing the guitar plays on screen with Soundbar Mode's settings overlayed on top. An image of an LG OLED TV with Soundbar. A video of a boy playing the guitar plays on screen with Soundbar Mode's settings overlayed on top.
*Soundbar Mode may vary by TV models.
**Soundbar Mode control may vary by soundbar models.
***Soundbar can be purchased separately.
Ultra Slim Design

Boundary-Defying Dimensions

Sleek in virtually every way. LG OLED evo C3 blends into the background with almost invisible bezels6 for a screen with no boundaries. Watch its slim dimensions, refined over 10 years of design iterations, harmonize with your space.
An image of LG OLED G3 on the wall of an ornate room showcasing its One Wall Design. A side view of LG OLED G3's incredibly slim dimensions. An angled view of LG OLED G3 on the wall of a city view apartment with a Soundbar below. An image of LG OLED G3 on the wall of an ornate room showcasing its One Wall Design. A side view of LG OLED G3's incredibly slim dimensions. An angled view of LG OLED G3 on the wall of a city view apartment with a Soundbar below.
*Screen images simulated.
**Soundbar can be purchased separately.
SELF-LIT OLED

No Backlight Necessary

Pixels reach their brightest, most brilliant potential when they stand alone and shine without the dull glow of a backlight.
A video of a TV's layers with a starry nighttime landscape photograph on the main OLED display. The backlight disappears, and the polarizer, colour filter, and OLED come together to produce an image so bright that it reflects below the TV like on water. A video of a TV's layers with a starry nighttime landscape photograph on the main OLED display. The backlight disappears, and the polarizer, colour filter, and OLED come together to produce an image so bright that it reflects below the TV like on water.
  • A comparison between LCD and OLED's layers of display. LCD's many layers are shown, featuring a polarizer and glass, colour filter, cell, TFT glass, polarizer, combined optical sheet, and backlight/edge-lit LEDs. OLED's few layers are presented, showing just a polarizer and glass, colour refiner, and TFT/OLED.
  • Infinite Contrast

    With deep dark blacks that can only be achieved by self-lit pixels, bold contrast reveals details your eyes usually miss with crisp, defined visuals.
  • 100% colour Fidelity & 100% colour Volume

    With 100% colour fidelity and volume, colours are displayed exactly like the original, with rich tones in both bright and dark environments.
    Intertek colour Fidelity certification. Intertek colour Volume certification.
  • An image of a parrot's tail against a black background is displayed on the top corner of a slim OLED TV against a black background. Each colour on the parrot's feathers is vivid and boldly defined.
*Screen images simulated.
**LG OLED Panel is certified by Intertek for 100% colour Fidelity measured to CIE DE2000 with 125 colour patterns.
***Display colour Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 colour space as verified independently by Intertek.
Vast Size Range

Any Size You Like

From the 42" for solo movie marathons to the crowd-pleasing 83" for the most exciting sporting showdowns, the vast LG OLED C3 size range features something for everyone.
An image comparing LG OLED C3's varying sizes, showing 42", 48", 55", 65", 77", and 83". An image comparing LG OLED C3's varying sizes, showing 42", 48", 55", 65", 77", and 83".
webOS 23 new Home

Tailored to Your Liking

From your favorite content to your preferred way to view, webOS 23 new Home is the hub that revolves around you.
A clip from a sci-fi movie resizes to become an image on the screen of the webOS 23 new Home UX. After scrolling down, the home screen shows personalized recommendations and trending content. A clip from a sci-fi movie resizes to become an image on the screen of the webOS 23 new Home UX. After scrolling down, the home screen shows personalized recommendations and trending content.
*Screen images simulated.
*Screen images simulated.
**Supported menus and apps may vary by country.
***Menus displayed may be different upon release.
****Keyword recommendations vary according to the app and time of day.

Sights and Sounds Come To Life

Spellbinding Cinema

Scenes come to life with Dolby Vision's ultra-vivid picture and the immersive, spatial audio of Dolby Atmos.

An image of an LG OLED TV in a room playing an action movie. Sound waves create a dome between the sofa and the TV, depicting immersive spatial audio. An image of an LG OLED TV in a room playing an action movie. Sound waves create a dome between the sofa and the TV, depicting immersive spatial audio.

The True Picture

Picture processing can remove a movie's intended charm. Filmmaker Mode preserves the director's cut for a more authentic way to enjoy films.

An image of a film editor mastering a movie. An image of a film editor mastering a movie.

Endless Libraries of Entertainment

Tune into all the streaming services you love straight from your TV, including Netflix7, Disney+8, Prime Video9, and Apple TV+10.

A poster of Wednesday from Netflix, National Treasure from Disney+, The Rings of Power from Prime Video, Ted Lasso from Apple TV Plus, and a still from LG Channels with a leopard in the wild. A poster of Wednesday from Netflix, National Treasure from Disney+, The Rings of Power from Prime Video, Ted Lasso from Apple TV Plus, and a still from LG Channels with a leopard in the wild.
*Content and app availability may vary by country or region.
**Separate subscriptions required for OTT services.
Ultimate Gaming

Embark on Epic Gaming Adventures

Feel like a winner every time you play. A blazing-fast 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support come together to create a clear, smooth picture that can't be rivaled, while the gamer-oriented UX and simple game streaming let you dive straight in and play on.
An image of three men playing a racing game on an LG OLED TV in a modern city apartment. An image of three men playing a racing game on an LG OLED TV in a modern city apartment.
*Response time tested and certified by Intertek.
**VRR is a certified specification of HDMI 2.1.
Game Dashboard & Optimizer

Game Settings at a Glance

Apply the ideal settings for your game genre and playing environment with Game Optimizer. Dive into Sound Tab and amplify the action or Game Tab to make sure everything looks and feels just right. There's no need to pause. Simply access the menu from Game Dashboard, which hovers over the action while you play.
Three game screens are shown against a black gradient background. One shows a car racing game with the Game Dashboard hovering over the action. Another shows a Sci-Fi game with the Game Optimizer menu. And the last screen shows Game Optimizer's Game Tab over a music game. Three game screens are shown against a black gradient background. One shows a car racing game with the Game Dashboard hovering over the action. Another shows a Sci-Fi game with the Game Optimizer menu. And the last screen shows Game Optimizer's Game Tab over a music game.
The Sports Sensation

The Only Match for Games That Take Your Breath Away

Sports step into the spotlight. A personalized Sports Alert keeps you in the know about your favorite team, with direct access to match schedules from your home screen. With a decade of innovation, only LG OLED brings you stadium-like realism with a vast display and the crisp definition of the α9 AI Processor 4K Gen6 — ideal for watching two games at once with Multi View.
An image of the display showing a soccer game with a player in a red strip about to kick the ball across the stadium. The game score is visible at the bottom of the screen. The green grass from the pitch stretches beyond the screen to the black backdrop. An image of the display showing a soccer game with a player in a red strip about to kick the ball across the stadium. The game score is visible at the bottom of the screen. The green grass from the pitch stretches beyond the screen to the black backdrop.
*Image is for illustration purposes only.
*The above content and certification refer to 65C3 and may vary by model.
**All 2023 LG OLED models feature eco-friendly packing.
***All Z3, G3, C3, B3 and A3 models are certified "Eco Product".
****The "Reducing CO2" footprint label applies to 77/65/55/48/42C3. All G3 & 83C3 models features a "CO2 Measured" label.
1.α-realism refers to the realistic image and sound quality driven by LG's α9 AI Processor 4K Gen6.
2.All LG OLED evo models, with the exception of 48/42 C3, are brighter than conventional OLED televisions.
3.Compared to non OLED evo models and based on the Full White measurement.
4.Light Boosting Algorithm does not apply to 48/42 C3.
5.Synergy bracket compatible with 77/65/55 C3.
6.Narrow Bezel dimensions do not apply to 83/48 C3.
7.Netflix streaming membership required.
8.Disney+ subscription required. Subject to terms at http://www.disneyplus.com ⓒ 2023 Disney and its related entities.
9.Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.
10.Subscription required for Apple TV+. Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, Registered in the U.S. and other countries.

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