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New York Marriott Marquis

Dazzles with New LG DVLED Displays

Renovated atrium walkway with stunning digital displays at each end adds a new marketing opportunity

This eye-catching content leverages the distinct shape of the DVLED displays to present visitors with an unforgettable visual experience that’s unique to this spectacular hotel. That’s the promise of custom DVLED displays.

– Jake Benner
LG Director of Sales – Hospitality, Cruise & Fitness

Breaking the Mold

Not Your Typical DVLED Displays

As one of the world’s busiest tourist destinations, New York City’s Times Square has long captured the imaginations of travelers with its seemingly endless array of neon signs, bright lights, and today, building-sized digital displays.
In this hyper-digitized environment, at a time when nearly every traveler has their own digital screen in their pocket (or hand), expert systems integrator LG Fulfillment, powered by MDM Commercial, helped the New York Marriott Marquis bring the neighborhood’s larger-than-life experience inside the hotel with two enormous 50-foot-wide by 8-foot-high direct-view LED (DVLED) displays from LG Business Solutions USA.
Checking All the Right Boxes

An Unforgettable Visual Experience

With no bezels and virtually unlimited flexibility, the finished DVLED displays have given the property two impossible-to-miss advertising platforms. The content delivery system includes a media player for digital advertisements, a video resolution processor that scales traditional content to fit the displays’ unique aspect ratios, and a media player that connects to Blackdove’s digital art subscription service to display captivating animated visuals.
The identical displays feature a 1.8mm pixel pitch and 800 nits of brightness, making them excellent for viewing up close or from 100 feet away.

“Of course, we could have put up a standard type of video wall with multiple panels and visible bezels between screens, but we knew that wasn’t bold enough for the Times Square location, and a DVLED display would blow away a multi-panel installation in terms of wow factor and usage flexibility.”

– Cheryl McGinty Weiland
Vice President – Hospitality for LG Fulfillment

LG x Marriott Marquis

Explore the Full Case Study

Learn more about this project with the full case study – also available in video format
DOWNLOAD CASE STUDY WATCH THE VIDEO
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