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[Business Solutions] Press Release
LG LAUNCHES TRANSPARENT OLED COMMERCIAL DISPLAY IN U.S.
6/11/2019
FOR IMMEDIATE RELEASE
LG LAUNCHES TRANSPARENT OLED COMMERCIAL DISPLAY IN U.S.
OLED Technology Leader Unveils Unique Commercial Displays, Wows InfoComm 2019 Attendees with ‘LG OLED Falls’ Installation
ORLANDO, June 11, 2019 – LG Business Solutions will officially launch the highly anticipated LG Transparent OLED digital signage display in the United States this week at InfoComm 2019. Available for the first time starting this month, this razor-thin see-through display is designed to deliver a unique customer experience in specialized commercial applications, particularly retail and hospitality.
With the LG Transparent OLED, watching video on the screen is augmented by seeing objects and images behind the screen. The versatile 55-inch class display (model 55EW5F) delivers LG OLED’s unriveled picture quality while maintaining a high transparency, much more than traditional transparent LCD displays.
“Just think about the possibilities in hospitality, retail and other environments where business owners are looking to create a truly one-of-a-kind experience,” said Garry Wicka, U.S. vice president of marketing for LG Business Solutions. “We’re combining the uniqueness of a see-through display with the unrivaled form factor and picture quality of LG OLED technology.”
The installation and application versatility of LG Transparent OLED displays is being featured at InfoComm. In LG’s booth, six transparent displays make up a dramatic video wall in a 2 x 3 landscape mode configuration; 2 x 2 portrait mode displays also are being demonstrated. Another highlight is a touch version of the 55-inch LG Transparent OLED allowing the user to interact with content on a LG OLED video wall behind the transparent display.
Welcoming visitors to LG’s sprawling InfoComm booth is the LG OLED Falls exhibit that offers a unique, immersive installation of eye-popping, open frame commercial OLED displays. Open frame LG OLED displays enable a fresh approach for innovative and flexible digital signage designs.With no separate light source, the displays are extremely thin and lightweight (under 30 pounds), and flexible enough to be bent at the installation site – now with an increased curvature rate for both landscape and portrait configurations.
To help system integrators with their custom open frame OLED projects, LG has introduced the new “Curvature Calibrator.” LG will train the integrator on how to operate the calibrator to get the desired convex and concave curvatures, depending on the projects requirements.
LG OLED technology is a high-end category of displays that delivers an awe-inspiring picture with perfect blacks and incredible color, even from wide viewing angles. OLED uses self-lighting pixels that can be turned on and off individually for exact control of image brightness and quality, delivering infinite contrast ratios optimized for high-dynamic range content.
Visitors to LG’s booth at InfoComm 2019 in Orlando, Fla. (June 12-14, Orange County Convention Center, West Level 2 - 2525) will be able to experience first-hand LG’s full lineup of LG OLED digital signage displays punctuated by the new LG Transparent OLED and LG OLED Falls exhibit. For more information, please visit www.lgsolutions.com.
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About LG Electronics USA Business Solutions
The LG Electronics USA Business Solutions division serves commercial display customers in the U.S. lodging and hospitality, digital signage, systems integration, healthcare, education, government and industrial markets. Based in Lincolnshire, Ill., with its dedicated engineering and customer support team, LG Electronics USA Business Solutions delivers business-to-business technology solutions tailored to the particular needs of business environments. LG Electronics USA Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a $54 billion global force in consumer electronics, mobile communications, home appliances and air solutions. LG is a 2019 ENERGY STAR® Partner of the Year-Sustained Excellence. For more information, please visit www.LGSolutions.com.
Media Contacts:
LG Electronics USA
Kim Regillio
847 941 8184
kim.regillio@lge.com
Derek DiGuglielmo
212 880 5266
derek.diguglielmo@lg-one.com