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[Home Appliances] Press Release
LG ‘ROLLS’ OUT CRAFT ICE ON MORE REFRIGERATOR MODELS, ADDS NEW FEATURES FOR TODAY’S NEXT-LEVEL KITCHEN
9/8/2020
FOR IMMEDIATE RELEASE
ENGLEWOOD CLIFFS, N.J., Sept. 9, 2020 – With more consumers experimenting in the kitchen as they spend more time at home, LG Electronics USA is expanding its industry-first, slow-melting LG Craft Ice™ technology to 19 refrigerator models while adding convenient new features designed to inspire consumers to take their everyday kitchens to the next level.
The entire lineup of smart, Wi-Fi-connected LG refrigerators with Craft Ice can produce double the amount of Craft Ice in the same amount of time for bespoke beverages at home.1 Plus, consumers can choose from new featured-packed models with a versatile Full-Convert™ drawer that switches among five custom fridge to freezer temperatures,2 LG InstaView® “knock on” glass technology, and the largest capacity French Door refrigerators on the market.3
“Today’s consumer is looking for a reliable refrigerator with more storage and organization, while also seeking new ways to get creative in their own kitchens as they stay close to home,” said Peggy Ang, head of marketing at LG Electronics USA. “Only LG offers the largest capacity in its category and innovative storage, along with features that inspire users to have fun mastering cocktail recipes or making the perfect iced coffee at home – all with the peace of mind only LG can deliver as the country’s most-awarded appliance brand in customer satisfaction.” 4
Double the Fun with Craft Ice+
The flexibility to choose cubed, crushed or exclusive slow-melting round Craft Ice on demand just got better. 2020 LG smart refrigerators with Craft Ice have been upgraded to include the option to double the Craft Ice output – from three to six ice spheres – in the same amount of time.5 Owners of 2019 models can also enjoy the new Craft Ice+ feature via a software download when they connect their fridge to the LG ThinQ® app. With the ability to store up to 25 ice spheres in the freezer drawer bin and auto-replenishment, the new feature helps keep Craft Ice fully stocked for everyone.
LG refrigerators with Craft Ice are the industry’s first to automatically make slow-melting round ice (measuring two inches in diameter) in the freezer drawer without the hassle and mess of filling and freezing molds. The innovation opens up a new frontier for home mixologists while also keeping sodas, iced coffee, and other drinks colder longer. LG Craft Ice refrigerators also feature ice in the door and a water dispenser that measures the exact amount (4, 8, 16 or 32 ounces) of fresh, filtered water, automatically turning off when done.
Chill Today, Freeze Tomorrow for More Capacity When You Need It
New to the Craft Ice lineup are the most versatile InstaView refrigerators yet, new 4-door French Door models featuring LG’s first Full-Convert drawer (models LRMVS3006 and LRMVC230). The drawer’s temperature can be changed with a simple touch of a button, enabling users to increase usable freezer space to 40 percent or refrigerator capacity by 10 percent. Five temperature profiles meet various needs: Chilled Wine (41°), Deli/Snacks (37°), Cold Drinks (33°), Meat/Seafood (29°), and Freeze (-7°). The Full-Convert Drawer satisfies any family’s needs, with adjustable dividers to keep everything organized.
See and Reach Favorites in an Instant
LG’s popular InstaView refrigerators enable users to knock twice to illuminate the interior and see inside so they can choose without opening the door. Offering quick and easy access to favorite foods, snacks for the kids, cocktail mixers and more, the popular Door-in-Door® design keeps it all organized. With options including Side-by-Side, and French Door (3- and 4-door) models, along with counter-depth and standard-depth options, consumers can find the InstaView Door-in-Door refrigerator that fits their kitchen and lifestyle perfectly.
Cool, Smart and Efficient with Peace of Mind Built In
Owners of LG fridges with Craft Ice will also have greater peace of mind with LG Proactive Customer Care. The industry-first personalized customer support tool provides customized maintenance tips, monthly usage reports to keep appliances performing their best, and alerts that warn of potential issues before they arise – at no additional cost. These LG refrigerators are ENERGY STAR® certified, delivering energy efficiency without sacrificing performance.
For more information about LG refrigerators, visit www.lg.com/us/refrigerators.
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1 An update for 2019 LG refrigerators with Craft Ice is available after Sept. 15, 2020 via download thru the LG ThinQ App.
2Full-Convert Drawer is available on Models LRMVS3006,LRMVC230, LRMDC2306 and LRMDS3006.
3Among Standard-Depth refrigerators based on Models LRFVS3006S and LRMV3006S
4According to the 2019 American Customer Satisfaction Index (ACSI) survey of customers rating their household appliance manufacturers. The American Customer Satisfaction Index (ACSI) is the only national cross-industry measure of customer satisfaction in the United States. Each year, the ACSI uses data from interviews with roughly 250,000 customers as inputs to an econometric model for analyzing customer satisfaction with more than 380 companies in 46 industries and 10 economic sectors. To learn more about the American Customer Satisfaction Index, visit www.theacsi.org. According to the 2019 American Customer Satisfaction Index (ACSI) survey of customers rating their household appliance manufacturers, LG is second to none in product quality and value, tieing with another manufacturer in this year’s report.
5 Shape and clarity of ice will be impacted when Craft Ice+ is activated; may vary with settings, water supply and home use conditions. with settings, water supply and home use conditions.
About LG Electronics
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $53 billion global innovator in technology and manufacturing. In the United States, LG’s focus on Innovation for a Better Life is exemplified by a wide range of innovative home appliances, home entertainment products, mobile phones, commercial displays, air conditioning systems, solar energy solutions and vehicle components. The “Life’s Good” marketing theme encompasses how LG is dedicated to people’s happiness by exceeding expectations today and tomorrow. LG is a 2020 ENERGY STAR® Partner of the Year-Sustained Excellence. www.LG.com.
Media Contacts:
LG Electronics USA
Taryn Brucia
201 816 2187
Tripp Potts
502 235 8040