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[Corporate] Press Release
LG, THE NCAA, TURNER SPORTS AND CBS SPORTS JOIN FORCES TO PROVIDE UNIQUE EXPERIENCES TO NCAA FANS OF ALL GENERATIONS
11/11/2021
LG, THE NCAA, TURNER SPORTS AND CBS SPORTS JOIN FORCES TO PROVIDE UNIQUE EXPERIENCES TO NCAA FANS OF ALL GENERATIONS
The Three-Year Agreement Allows LG to Engage with Fans through Various Marketing Channels While Providing Access to Nearly 50 Thrilling NCAA Championships across Men’s and Women’s Sports
ENGLEWOOD CLIFFS, N.J., Nov. 10, 2021 – LG Electronics USA has launched a three-year partnership with the NCAA, Turner Sports, and CBS Sports for category exclusive marketing and distribution rights to NCAA Championship competitions that will expand the reach of college sports to legions of current fans and generations of new ones. LG's support of NCAA Championships will include multiple initiatives to inspire both fans and student athletes, including the launch of the NCAA Championships Channel, a new smart TV streaming channel for NCAA championships available exclusively on LG Smart TVs.
In partnership with CBS Sports and Turner Sports, up to 50 NCAA Fall, Winter and Spring championships, both live and on-demand, will be featured on LG’s exclusive streaming service, LG Channels. A top-five app in terms of streaming hours on LG TVs, LG Channels features more than 350 free ad supported channels in the United States. The exclusive NCAA channel on LG Smart TVs will also offer a unique series featuring behind-the-scenes content from student athletes and their schools in addition to recaps of NCAA championships throughout the year. From current students to alumni, this unique partnership will bring a live home entertainment viewing experience to a wide array of sports fans.
“As a fan of the NCAA, LG is excited about this one-of-a-kind sponsorship opportunity which will deliver various services for fans, including live streaming content through a big screen experience and enhanced access to games,” said Peggy Ang, senior vice president of marketing at LG Electronics USA. “The NCAA is an organization that catapults some of sports’ top talent to higher levels and LG will put a spotlight on the wide breadth of NCAA student-athletes who strive for excellence in many of the sports categories and divisions through the enhanced access to NCAA championships coverage. Working with the NCAA, CBS Sports, and Turner Sports, LG will offer a new platform that celebrates these accomplished athletes while simultaneously empowering their development and success with LG technologies.”
The NCAA Championships Channel launches this month, airing highlights and games from previous college championships. The Fall 2021 NCAA championship games will be available on-demand starting mid-November, with live streams expected to be available starting for the Winter season in the first quarter of 2022. LG, the NCAA, Turner Sports, and CBS Sports will work closely together on integrated marketing activities to celebrate this momentous partnership.
“We’re thrilled to welcome LG to the NCAA Corporate Partner family as it brings a platform that will put more of a spotlight on outstanding student-athlete accomplishments with its SmartTV channels,” said Dan Gavitt, NCAA senior vice president of basketball. “NCAA student-athletes are high achievers in the classroom and in competition. LG is providing a special opportunity for athletes to be seen and to have a voice around their championships. We thank LG for providing this unique platform where student-athletes can talk about their overall experiences and their competitive achievements.”
Fans can learn more about LG and the NCAA channel on LG Smart TVs, fans can learn more by visiting LG.com.
“LG” and the LG logo are trademarks of LG Corp. Other company and product names may be trademarks of their respective owners.
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About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $56 billion global innovator in technology and manufacturing. In the United States, LG’s focus on Innovation for a Better Life is exemplified by a wide range of innovative home appliances, home entertainment products, mobile phones, commercial displays, air conditioning systems, solar energy solutions and vehicle components. The “Life’s Good” marketing theme encompasses how LG is dedicated to people’s happiness by exceeding expectations today and tomorrow. LG is a seven-time ENERGY STAR Partner of the Year. www.LG.com.
About the NCAA®
The NCAA is a diverse association of more than 1,000 member colleges and universities that prioritize academics, well-being and fairness to create greater opportunities for nearly half a million student-athletes each year. The NCAA provides a pathway to higher education and beyond for student-athletes pursuing academic goals and competing in NCAA sports. More than 54,000 student-athletes experience the pinnacle of intercollegiate athletics by competing in NCAA championships each year. Visit ncaa.org and ncaa.com for more details about the association and the corporate partnerships that support the NCAA and its student-athletes. NCAA and March Madness are trademarks of the National Collegiate Athletic Association.
Media Contacts:
LG Electronics USA
John Taylor
847-828-2777
Clara Chang
201 816-2011
NCAA
Gail Dent
317-917-6117