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Press Release

[Corporate] Press Release

THE BETTER LIFE YOU DESERVE ACCORDING TO LG

12/14/2021


 
 
THE BETTER LIFE YOU DESERVE ACCORDING TO LG
Showcasing Its Vision at CES 2022 for Easier, More Convenient Way of Life

ENGLEWOOD CLIFFS, NJ., Dec. 14, 2022 — LG Electronics (LG) today unveiled a lively video featuring John Legend, the award-winning artist and new LG SIGNATURE brand ambassador, to kick off LG’s participation in CES 2022. Set to the theme The Better Life You Deserve, the approximately 30-second teaser video invites guests to LG World Premiere on January 4 at 8 a.m. (PST), LG’s official announcement event at CES.

Singing to his special holiday song, You Deserve It All, Legend invites everyone to join LG at CES to experience the innovations that enable them to live the better lives they deserve. At its first LG World Premiere, LG fans and followers who visit LG’s CES website and global YouTube channel will see and hear about the company’s vision for moving forward to meet the latest lifestyle challenges.

In line with the new format of CES for 2022, LG is combining physical and digital elements to deliver a new experience to engage more people globally. Employing advanced virtual and augmented reality technologies, LG’s plan is to seamlessly connect visitors in Las Vegas as well as around the world to experience the unique benefits of its latest innovations and the singular vision that unites them all.

“Today’s consumers deserve to live easier, more fulfilling lives and that’s what drives LG to innovate every single day,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. “We look forward to showing at CES how LG can make that possible, how life can be made better even with the challenges we all face on a daily basis.”

All are invited to experience LG World Premier for themselves by visiting www.LG.com/CES2022 on January 4 beginning at 8 a.m. PST.

# # #


About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $56 billion global innovator in technology and manufacturing. In the United States, LG’s focus on Innovation for a Better Life is exemplified by a wide range of innovative home appliances, home entertainment products, mobile phones, commercial displays, air conditioning systems, solar energy solutions and vehicle components. The “Life’s Good” marketing theme encompasses how LG is dedicated to people’s happiness by exceeding expectations today and tomorrow. LG is a 2020 ENERGY STAR® Partner of the Year-Sustained Excellence. www.LG.com.


Media Contacts:

LG Electronics, Inc. 
Christopher De Maria 
christopher.demaria@lge.com
 
 
LG-One
Devyn Doyle
devyn.doyle@lg-one.com

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LG ELECTRONICS ADVANCES COMMITMENT TO SOCIALLY IMPACTFUL STARTUP AND ENTREPRENEUR COMMUNITY
LG CREATING PHYSICAL AND VIRTUAL EXPERIENCE AT CES 2022 TO ENGAGE GLOBAL AUDIENCES

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Eligible Refrigerator models: LRFGC2706S, LRYKC2606S, LRYXC2606S, LRFXC2606S, LRYKC2606D, LRYXC2606D, LRFXC2606D, LRFOC2606S

Eligible Compact Refrigerator model: LRONC0605V

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Eligible Cooktop:
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OTR: MVEM1825D, MVEM1825F, MVEL2033D, MVEL2033F

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REFRIGERATION: LMXS28626D, LMXS28626S, LRFS28XBD, LRFS28XBS

Images may be simulated and dramatized for illustrative purposes. Actual features, functionality, and other product specifications may differ and are subject to change without notice. Prices, promotions, and availability may vary by model, store, and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for their final price and availability.