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LG CINEBEAM STORY     INNOVATIVE TECHNOLOGY

See How Good LG CineBeam Can Be

LG CineBeam aims to make home cinema easier and more
enjoyable without sacrificing any quality or convenience.


  • HU810PW

    4K UHD Laser Smart Home Theater CineBeam Projector


    LEARN MORE >

  • HU80KA

    Real 4K Laser Projector with Vertical Design


    LEARN MORE >

Choosing LG CineBeam

Real Stories of Reliable Reviewers

Chris Majestic
Chris Majestic
Techno Buffalo
Techno Buffalo
TechSource
TechSource
Mind Seed TV
Mind Seed TV
Karl Conrad
Karl Conrad
UrAvgConsume
UrAvgConsume
*LG provided or loaned products in exchange for reviews.

Innovative Achievements of
LG Projector

2007, 2010, 2012, 2013

  • • 2007 HS101 - World's First Portable LED Projector
  • • 2010 HX300 - World's First 300lm Portable Projector
  • • 2012 PA75K - World's First SMART TV Projector with Magic Remote
  • • 2013 PF85K - World's First Voice Recognizing SMART Projector

2015, 2017, 2018

  • • 2015 PF1000U - World's Smallest FHD UST Projector
  • • 2017 HF80JA - World's First Laser 2,000lm FHD Portable Projector
  • • 2018 HU80KA - World's First Vertical Design with Mirror Real 4K Laser Projector

2019, 2020, 2021

  • • 2019 HU85LA - World's First 3Ch Laser Technology (with Dual Laser)
  • • 2020 GRU510N - Real 4K Laser Business Projector
  • • 2021 HU810PW - World's First Projector with Brightness Optimizer
*10 models with release year - from the upper-left to the lower-right direction: 2007 HS101, 2010 HX300, 2012 PA75K, 2013 PF85K, 2015 PF1000U, 2017 HF80JA, 2018 HU80KA, 2019 HU85LA, 2020 GRU510N and 2021 HU810PW

LG HU810PW & AU810PB – Projector Central Editor's Choice Award

"With their attractive pricing and overall excellent performance, LG's HU810PW and sister AU810PB could usher in the laser revolution for a legion of videophiles hungering to leave aging lamps behind."

READ ON PROJECTCENTRAL.COM >

LG HU85LA - Wccftech Editor's Choice Award

"We revisit the LG HU85LA 4K UST Laser projector after 6 months of heavy burn-in (cand casual use) and found absolutely no fade off (a trait that is common in DLP projectors). The exceptionally vivid colors are certainly going to last for as long as you want them too (our conservative estimate puts it at 20 years with regular use)."

READ ON WCCFTECH.COM >
Award 1

2019 – 2020 HU85LA

• CES Innovation Award ‘Honoree’
• IF 'Design Award winner'
• reddot 'Design Award winner'
• AVS Forum 'Top Choice 2020'
• Wccftech 'EDITOR's CHOICE AWARD'
Award 2

2018 HU80KA

• CES Innovation Award 'Best of Innovation'
• Time Best Invention 'The Ultimate At-Home Movie Projector'*
• Design Award winner: IF, IDEA, reddot, Pin-up (Best of Best)
Award 3

2021 HU810PW

• Wccftech 'Best of CES 2021'
• CES Innovation Award 'Honoree'
Award 4

2020 GRU510N

• reddot 'Design Award winner'
Award 5

2017 HF80JA

• CES Innovation Award 'Honoree'
• reddot 'Honoree'

*©2018 TIME USA, LLC. All rights reserved. Used under license. TIME and TIME USA, LLC are not affiliated with, and do not endorse products or services of, LG Electronics.


Introducing the LG CineBeam Team


Designer - Enbong Lee

Draw the User Experience
for Usability

Putting more weight on practicality. We wanted to design a product that can be
widely and generally used.

SW Developer - Jinho Lee

Putting Ourselves in Our
Customers' Shoes

LG CineBeam team was the first in the field to introduce TV Platform such as NetCast and webOS.

Lens Developer - Heechul Shin

He who Neglects the Little Loses the Greater

Efforts to innovate usability continue. Ultra Short Throw was a new
attempt as a result of the challenge.


See Full Stories of LG CineBeam Team


Creative Story of Designer
: We chose user-friendliness as our primary goal as an emotive design can’t encompass everything

A projector can be compared to a plate that showcases various videos at various moments. We didn't want our product to become one of those special plates that only work on certain occasions. We wanted to create a device that blends in naturally and can be conveniently used at any moment. An emotive design may lose its meaning and looks awkward when the projector plays a video whose atmosphere differs from the projector's design. Thus, we decided to focus on practical and functional design aspects so that viewers can allow themselves to be captivated and fully enjoy the video, and that decision has paid off. Our design philosophy is evident not only in the projector's appearance but also in its remote control, sockets, knobs, and touchpad. Anyone can enjoy watching videos quickly and conveniently after just one use, and it's all because of LG Cine Beam's design.
Team Story 1

Amazing Ideas of Software Developer
: Is there such a thing as an AI-enabled projector? – Of course, it’s already been realized by LG!

Our TVs, smartphones, refrigerators, washing machines, to vacuum cleaners are now powered by AI, so why shouldn’t projectors be smart devices, too? Following the trends of the ever-evolving smart device market, for LG Cine Beam, we also focused on achieving software innovation by analyzing our users’ environments and taking into account their usage behaviors. LG Cine Beam has become the first device loaded with smart TV platforms NetCast and webOS. With the integration of AI-enabled and server-based ThinQ, NetCast 4.5, users can quickly get familiarized with all the features that LG Cine Beam has to offer. LG Cine Beam has even obtained certification to provide around 100 apps, such as Amazon, YouTube, Pooq, and Tving, in high resolution so that it can ensure user convenience that meets our users’ standards and expectations.
Team Story 2
s

Clever Plans of Optical Lens Developer
: Technological know-how from 8 years of dedicated experience in optics gave birth to innovation

It takes a long time to introduce new technology in the optics field. After joining the company, I immersed myself in published reviews on optical studies for about 8 years. These studies focused on new technologies that will be introduced in the future, so they weren't directly related to products in mass production. This trend, however, has gradually shifted. All the studies on ultra-slim products developed on miniaturization, UST optics development, application of lasers to miniaturization, etc. have led to optical innovations. It is the fruit born out of relentlessly conducting in-depth studies on optical design. We endured repeated challenges without giving in to failure over the past years in pursuit of our goal to realize new optical innocaiton. Eventually, we succeeded in developing LG CineBeam which uses a laser light source instead of halogen. It has been praised for opening new horizons for light source, lens, color correction and grading technologies.
Team Story 3

LG CineBeam Line-up

Make Your Story with
LG CineBeam

  • HU810PW

    4K UHD Laser Smart Home Theater CineBeam Projector


    LEARN MORE >

  • HU80KA

    Real 4K Laser Projector with Vertical Design


    LEARN MORE >
LG CINEBEAM STORY     INNOVATIVE TECHNOLOGY

See How Good LG CineBeam Can Be

LG CineBeam aims to make home cinema easier and more enjoyable without sacrificing any quality or convenience.


  • HU810PW

    4K UHD Laser Smart Home Theater CineBeam Projector


    LEARN MORE >

  • HU80KA

    Real 4K Laser Projector with Vertical Design


    LEARN MORE >

Choosing LG CineBeam

Mind Seed TV
Mind Seed TV
Techno Buffalo
Techno Buffalo
TechSource
TechSource
Karl Conrad
Karl Conrad
Chris Majestic
Chris Majestic
UrAvgConsume
UrAvgConsume
*LG provided or loaned products in exchange for reviews.

Innovative Achievements of
LG Projector

2007, 2010, 2012, 2013

  • • 2007 HS101 - World's First Portable LED Projector
  • • 2010 HX300 - World's First 300lm Portable Projector
  • • 2012 PA75K - World's First SMART TV Projector with Magic Remote
  • • 2013 PF85K - World's First Voice Recognizing SMART Projector

2015, 2017, 2018

  • • 2015 PF1000U - World's Smallest FHD UST Projector
  • • 2017 HF80JA - World's First Laser 2,000lm FHD Portable Projector
  • • 2018 HU80KA - World's First Vertical Design with Mirror Real 4K Laser Projector

2019, 2020, 2021

  • • 2019 HU85LA - World's First 3Ch Laser Technology (with Dual Laser)
  • • 2020 GRU510N - Real 4K Laser Business Projector
  • • 2021 HU810PW - World's First Projector with Brightness Optimizer
*10 models with release year - from the upper-left to the lower-right direction: 2007 HS101, 2010 HX300, 2012 PA75K, 2013 PF85K, 2015 PF1000U, 2017 HF80JA, 2018 HU80KA, 2019 HU85LA, 2020 GRU510N and 2021 HU810PW

LG HU810PW & AU810PB – Projector Central Editor's Choice Award

"With their attractive pricing and overall excellent performance, LG's HU810PW and sister AU810PB could usher in the laser revolution for a legion of videophiles hungering to leave aging lamps behind."

READ ON PROJECTCENTRAL.COM >

LG HU85LA - Wccftech Editor's Choice Award

"We revisit the LG HU85LA 4K UST Laser projector after 6 months of heavy burn-in (cand casual use) and found absolutely no fade off (a trait that is common in DLP projectors). The exceptionally vivid colors are certainly going to last for as long as you want them too (our conservative estimate puts it at 20 years with regular use)."

READ ON WCCFTECH.COM >
Award 1

2019 – 2020 HU85LA

• CES Innovation Award ‘Honoree’
• IF 'Design Award winner'
• reddot 'Design Award winner'
• AVS Forum 'Top Choice 2020'
• Wccftech 'EDITOR's CHOICE AWARD'
Award 2

2018 HU80KA

• CES Innovation Award 'Best of Innovation'
• Time Best Invention 'The Ultimate At-Home Movie Projector'*
• Design Award winner : IF, IDEA, reddot, Pin-up (Best of Best)
Award 3

2021 HU810PW

• Wccftech 'Best of CES 2021'
• CES Innovation Award 'Honoree'
Award 5

2017 HF85JA

• CES Innovation Award 'Honoree'
• reddot 'Honoree'

*©2018 TIME USA, LLC. All rights reserved. Used under license. TIME and TIME USA, LLC are not affiliated with, and do not endorse products or services of, LG Electronics.


Introducing the LG CineBeam Team

story of designer, Enbong Lee

Designer - Enbong Lee

Draw the User Experience
for Usability

Putting more weight on practicality. We wanted to design a product that can be
widely and generally used.

Story of Software Developer, Jinho Lee

SW Developer - Jinho Lee

Putting Ourselves in Our
Customers' Shoes

LG CineBeam team was the first in the field to introduce TV Platform such as NetCast and webOS.

Story of Optical Lens Developer, Heechul Shin

Lens Developer - Heechul Shin

He who Neglects the Little Loses the Greater

Efforts to innovate usability continue. Ultra Short Throw was a new
attempt as a result of the challenge.

See Full Stories of LG CineBeam


Creative Story of Designer: We chose user-friendliness as our primary goal as an emotive design can’t encompass everything

A projector can be compared to a plate that showcases various videos at various moments. We didn't want our product to become one of those special plates that only work on certain occasions. We wanted to create a device that blends in naturally and can be conveniently used at any moment. An emotive design may lose its meaning and looks awkward when the projector plays a video whose atmosphere differs from the projector's design. Thus, we decided to focus on practical and functional design aspects so that viewers can allow themselves to be captivated and fully enjoy the video, and that decision has paid off. Our design philosophy is evident not only in the projector's appearance but also in its remote control, sockets, knobs, and touchpad. Anyone can enjoy watching videos quickly and conveniently after just one use, and it's all because of LG Cine Beam's design.
Team Story 1

Amazing Ideas of Software Developer: Is there such a thing as an AI-enabled projector? – Of course, it’s already been realized by LG!

Our TVs, smartphones, refrigerators, washing machines, to vacuum cleaners are now powered by AI, so why shouldn’t projectors be smart devices, too? Following the trends of the ever-evolving smart device market, for LG Cine Beam, we also focused on achieving software innovation by analyzing our users’ environments and taking into account their usage behaviors. LG Cine Beam has become the first device loaded with smart TV platforms NetCast and webOS. With the integration of AI-enabled and server-based ThinQ, NetCast 4.5, users can quickly get familiarized with all the features that LG Cine Beam has to offer. LG Cine Beam has even obtained certification to provide around 100 apps, such as Amazon, YouTube, Pooq, and Tving, in high resolution so that it can ensure user convenience that meets our users’ standards and expectations.
Team Story 2

Clever Plans of Optical Lens Developer: Technological know-how from 8 years of dedicated experience in optics gave birth to innovation

It takes a long time to introduce new technology in the optics field. After joining the company, I immersed myself in published reviews on optical studies for about 8 years. These studies focused on new technologies that will be introduced in the future, so they weren't directly related to products in mass production. This trend, however, has gradually shifted. All the studies on ultra-slim products developed on miniaturization, UST optics development, application of lasers to miniaturization, etc. have led to optical innovations. It is the fruit born out of relentlessly conducting in-depth studies on optical design. We endured repeated challenges without giving in to failure over the past years in pursuit of our goal to realize new optical innocaiton. Eventually, we succeeded in developing LG CineBeam which uses a laser light source instead of halogen. It has been praised for opening new horizons for light source, lens, color correction and grading technologies.
Team Story 3
Make your story with LG CineBeam

LG CineBeam Line-up

Make Your Story with
LG CineBeam


  • HU810PW

    4K UHD Laser Smart Home Theater CineBeam Projector


    LEARN MORE >

  • HU80KA

    Real 4K Laser Projector with Vertical Design


    LEARN MORE >

A world’s first in artificial intelligence innovation, the LG CineBeam with AI ThinQ® delivers remarkable image quality and exceptional viewing experiences. Discover the stories behind this truly amazing innovation in LG 4K projector technology, featuring 8.3 million pixels and XPR (Expanded Pixel Resolution) video processing, for detail at four-times the resolution of Full HD. See how, even in the smallest of spaces, the LG CineBeam projects stunningly sharp 4K images on walls, floors, the ceiling, or just about any flat surface. Read the reviews and experience strikingly sophisticated and sleek design, for new cinematic experiences:

Simplified design and usability take center stage. A stunningly simple and efficient set up is at the center of this 4K projector’s design. In addition, the space-friendly unit is crafted of premium material that blends into any space, big or small, offering a stunning design element while also taking viewing experiences and ease-of-use to new cinematic heights.

Optics gives birth to innovation. Imagine a stunning, 120-inch image from a projector placed just 7.2-inches away from your screen or wall. The incredible Ultra Short Throw ratio lets you put it 2.2 inches away for a 90-inch cinematic screen. Add to that the 3Channel Laser with Wheel-less technology for vivid imagery without color loss for true-to-life content.

Building on Artificial Intelligence (AI) innovations. This is the first projector to have both the Google Assistant and LG AI ThinQ® built in, allowing for seamless control and content discovery through simple voice commands. No additional device is needed to use the Google Assistant! The included LG Magic Remote is also the world's first to be able to implement both motion-based user interface and backlit functions, ensuring the easy handling of the projector with smart features.

Enhanced picture quality meets non-stop action. HDR 10 with dynamic tone mapping delivers optimized picture quality frame by frame, while TruMotion technology goes to work to create more fluid motion between existing frames, for action that looks and feels more realistic.

Get ready to create your own story. Discover the LG CineBeam with AI ThinQ®, as well as the latest innovations in LG home video and home audio, plus all the accessories you need to create a truly cinematic story of your own.