Press Release

LG SHOWCASES PREMIUM 2019 TELEVISION

LINEUPS AT INNOFEST MEA

New Model OLED and NanoCell TVs Raise the Bar for Home Entertainment with Optimized Picture and Sound Powered by Deep Learning

Dubai, UAE: 11 April 2019 – LG Electronics (LG) unveiled its premium 2019 TV lineups, including new OLED and NanoCell TV series featuring ThinQ AI technology at InnoFest MEA.

Taking place at LG Science Park in Seoul, South Korea from April 9 to 10, InnoFest is LG’s annually held celebration of innovation. The new TV models deliver upgraded AI picture and sound quality, underpinned by the company’s advanced second-generation α (Alpha) 9 Gen 2 intelligent processor and deep learning algorithm. Thanks to the new algorithm, LG’s TVs will offer optimized picture and sound by analyzing source content and by recognizing ambient conditions.

LG’s premium range for the MEA market is headlined by the flagship OLED TV lineup, which offers a variety of screen sizes: W9 (model 77/65W9), E9 (model 65E9), C9 (model 77/65/55C9) and B9 (model 65/55B9). [1]

NanoCell is LG’s new premier LED brand, the name highlighting the outstanding picture quality enabled by NanoCell technology. Ensuring a wider color gamut and enhanced contrast, NanoColor employs a Full Array Local Dimming (FALD) backlight unit.[2] NanoAccuracy guarantees precise colors and contrast over a wide viewing angle while NanoBezel helps to create the ultimate immersive experiences via ultra-thin bezels and the sleek, minimalist design of the TV.

The NanoCell series comprises fourteen AI-enabled models, available in sizes varying from 49 to 77 inches (model 65SM95, 7565/55SM90, 65/55/49SM86 and 65/55/49SM81) [3].

The LG C9 OLED TV and the company’s 86-inch 4K NanoCell TV model (model 86SM90) were recently honored with CES 2019 Innovation Awards. The exceptional 65-inch E9 and C9 OLED TVs also picked up accolades from Dealerscope, Reviewed.com, and Engadget.

The α9 Gen 2 intelligent processor used in LG’s W9, E9 and C9 series OLED TVs elevates picture and sound quality via a deep learning algorithm (which leverages an extensive database of visual information), recognizing content source quality and implementing the best method for optimizing visual output.

Able to understand how the human eye perceives images in different lighting, the α9 Gen 2 intelligent processor finely adjusts the tone mapping curve in accordance with ambient conditions to achieve the optimal level of screen brightness. The processor uses the TV’s ambient light sensor to measure external light, automatically changing brightness to compensate as required. With its advanced AI, the α9 Gen 2 intelligent processor can refine High Dynamic Range (HDR) content through altering brightness levels. In brightly lit settings, it can transform dark, shadow-filled scenes into easily discernable images, without sacrificing depth or making colors seem unnatural or oversaturated. LG’s 2019 TVs also leverage Dolby’s latest innovation, which intelligently adjusts Dolby Vision content to ensure an outstanding HDR experience, even in brightly lit conditions.

LG’s audio algorithm can up-mix two-channel stereo to convincingly replicate 5.1 surround sound. The α9 Gen 2 intelligent processor fine-tunes output according to content type, making voices easier to hear in movies and TV shows, and delivering crisp, clear vocals in songs. LG TVs intelligently set the perfect levels based on their positioning within a room, while users can also adjust sound settings manually if they choose. LG’s flagship TVs again offer the realistic sound of Dolby Atmos for an immersive entertainment experience.

For further convenience, LG’s 2019 premium TV range comes with a new conversational voice recognition feature that makes it easier than ever to take control and ask a range of questions. The TVs can understand context which allows for more complex requests, meaning users won’t have to make a series of repetitive commands to get the desired results. Conversational voice recognition will be available on LG TVs with ThinQ AI in over a hundred of countries globally.

LG’s 2019 AI TVs support HDMI 2.1 specifications, allowing the new 4K OLED and NanoCell TV models to display 4K content at a remarkable 120 frames per second. Select 2019 models offer 4K high frame rate (4K HFR), automatic low latency mode (ALLM), variable refresh rate (VRR) and enhanced audio return channel (eARC).

To find out more about LG’s latest TVs and home entertainment systems, please visit https://www.lg.com/ae.

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About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is an industry leader in televisions, audio video systems, monitors, projectors and portable computers. The company is a recognized innovator in the industry for its leadership in OLED TVs which revolutionized the premium TV category. LG is committed to improving customers’ lives with innovative home entertainment products led by category-leading OLED TVs and award-winning SUPER UHD TVs featuring artificial intelligence capabilities. For more information, visit www.LGnewsroom.com

Media Contacts

LG Electronics Gulf FZE

Karima Karmouzi

Tel: +9714-350 9500

Fax: +9714-334 4304

Email: karima.karmouzi@lge.com

LG-One

Aaron Budwal

Email: aaron.budwal@lg-one.com

[1] ※  Product line-up can differ by local market

[1] ※  NanoCell TVs SM95, SM90 series

[1] ※ Product line-up can be differed by local market