LG NanoCell produces pure colors by applying about 1nm-sized nanoparticles
to filter out dull color and enhance color purity. It delivers a stunning visual experience.
How to Create
Pure Colors
Nanoparticles filter and refine impure colors
to reproduce pure and realistic images.
Impure Colors
Pure Colors
Nanoparticles Filter out Impure Colors
Conventional
RGB wavelength with
impure colors
Pure RGB wavelength with
impure colors removed.
RGB Wavelength
*Conventional refers to LG's UHD TVs without NanoCell Technology.
Pure Colors
Now in Real 8K
Pure colors, when combined with 8K resolution, take picture quality to the next level.
To get a proper sense of realism from 8K, each of the 33 million pixels should appear
separate and distinct. LG NanoCell far exceeds the *CTA’s definition for 8K TV.
That’s why LG NanoCell 8K presents the ‘Real 8K’.
*CTA (Consumer Technology Association) : A standard and trade organization representing more than 2,200 consumer technology companies in the United States.
*CTA certification is given to a product that complies with the official industry requirements.
Real 8K
Exceeds International
Standards
According to the CTA – when defining resolution – a contrast
modulation (CM) must be 50% or more. The higher the CM value,
the clearer the image. NanoCell TV, which has a 97.8% of CM level,
exceeds international standards, making pure colors even clearer.
*Images simulated.
*CM values based on 65NANO97/98 models tested by TUV.
*The CM value mentioned is tested in horizontal.
Pure Colors Synchronize with Optimal 8K
8K contents goes one step further with pure colors. LG NanoCell offers you
a real 8K contents experience through a various of 8K contents optimization feature.
Before upscaled (2K)
After upscaled (8K)
*Images simulated.
AI 8K Upscaling
Upscale Your
Favorites into
8K Definition
LG NanoCell uses deep-learning algorithms
to transform 2K or 4K content into lifelike 8K.
Enjoy clearer text and images with enhanced detail
and definition and reduced noise.
1) With AV1 you can watch the latest 8K videos on YouTube. Support for HEVC and VP9 provide coverage for other streaming services and local media playback.
2) Streaming may require a software update after purchase. 8K content availability may vary depending on the service provide.
8K playback requires a high-bandwidth internet connection.
Built in Video Decoder
Supports More
8K Codecs
HEVC, AV1, and VP9 1) codec support lets you
watch 8K videos from YouTube, USB,
or streaming services 2).
See Pure Colors with Eye Comfort
LG NanoCell TVs have received a “No Photobiological LED Hazard” certification from Underwriters Laboratories (UL),
ensuring your eyes are protected from harmful light being emitted.
No Photobiological LED Hazard1)
Exceeds International
Standards
The ‘No Photobiological LED Hazard’ test measures five standards
including blue light, actinic UV, near UV, IR radiation, and retinal thermal.
These are the official international standards for measuring the harmful
effects of LEDs on the human body, as defined by the IEC2),
NanoCell TVs exceeded each standard.
1) UL Verified Mark is certified for LG NanoCell 65NANO90, 65NANO80.
2) International Electrotechnical Commission
Pure Colors
Meet Next Gen Intelligence
The α9 Gen3 AI Processor 8K uses deep-learning algorithms to analyze on-screen content
and deliver a more immersive experience with enhanced picture and sound.
All adjustments are automatic to make every viewing a spectacular one.
The wall mount sits flush on your wall, blending with your space and creating the feeling of an art gallery.
With a minimal-gap wall mount and gallery mode, LG NanoCell fits on your wall like a piece of art,
giving your space a more sophisticated look.
*It includes a TV stand. The slim wall mount bracket is sold separately.
Pure Colors
Honored with Major Awards
CES 2020
Innovation Awards
86NANO90
Red Dot Design Award
2020 Winner
75NANO99
LG’s 75NANO99 8K TV is
Sure to Please
75NANO99
“65NANO906 is by Far LG’s Best
Ever LCD TV.”
65NANO90
*The CES Innovation Awards are based upon descriptive materials submitted to the judges.
CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
