TV BUYING GUIDE
How to choose a TV
From understanding specs to deciding between different TV sizes, there's a lot to consider when choosing the right TV. That's why we're here to help guide you through the process with this handy TV buying guide.
Key considerations when TV shopping
Choosing a TV is simple: the best TV to buy is the one that fits your home and lifestyle. The LG TV buying guide will help break down your options based on your needs—whether you enjoy watching sports, streaming the latest box office hits or gaming in ultra high-definition.
TV qualities to look for
Display technology
Understanding display technologies is crucial to selecting the right TV for your home. OLED TVs, which use the premier technology on the market pioneered by LG 11 years ago, completely emit their own light resulting in perfect black and a wider viewing angle for those who want the absolute best home cinema experience.
Standard LED TVs are the most common currently on the market and, as the name implies, utilize an LED panel for backlighting to enhance brightness and contrast. Some LED TVs, like the LG QNED lineup that utilizes wide color gamut technology for richer, more colorful images, incorporate advanced technology that utilize Mini LEDs for higher peak brightness, greater precision and detail. Some manufacturers call this technology QLED. (Keep in mind that OLED technology creates perfect black which allows for the greatest level of detail and contrast.)
Finally, LCD TVs provide the original framework for LED TVs and utilize an older, less advanced method of illumination, though they are still available on the market.
Standard LED TVs are the most common currently on the market and, as the name implies, utilize an LED panel for backlighting to enhance brightness and contrast. Some LED TVs, like the LG QNED lineup that utilizes wide color gamut technology for richer, more colorful images, incorporate advanced technology that utilize Mini LEDs for higher peak brightness, greater precision and detail. Some manufacturers call this technology QLED. (Keep in mind that OLED technology creates perfect black which allows for the greatest level of detail and contrast.)
Finally, LCD TVs provide the original framework for LED TVs and utilize an older, less advanced method of illumination, though they are still available on the market.
Screen sizes
It's important to consider how the screen size you choose will impact your viewing experience. Most shoppers prefer a screen between 65" to 77", though many gamers will want to keep their screen size to 42" or 48" to reduce eye strain while grinding to the top.
Modern TVs come in multiple sizes, so you're bound to find one that fits your space—and viewing distance—like a glove.
Modern TVs come in multiple sizes, so you're bound to find one that fits your space—and viewing distance—like a glove.
Picture quality & technology
Picture quality & technology Though 4K resolution is the prevailing standard, getting the most from your picture quality doesn't stop there. For those wanting to go above and beyond 4K UHD quality, LG's custom engineered Alpha Artificial Intelligence Processors come armed with features like AI Picture Pro and AI Super Upscaling*, so no matter what you watch, you'll enjoy smooth, crisp picture and sound in a resolution that goes beyond your wildest dreams.
Looking for picture that shines even brighter? Our top performing OLED evo TVs dazzle thanks to our Brightness Booster Max technology and offer optimal contrast via perfect black. Our LG QNED TVs come equipped with wide color gamut technology to illuminate your entire space with a brilliant explosion of color and contrast.
Looking for picture that shines even brighter? Our top performing OLED evo TVs dazzle thanks to our Brightness Booster Max technology and offer optimal contrast via perfect black. Our LG QNED TVs come equipped with wide color gamut technology to illuminate your entire space with a brilliant explosion of color and contrast.
*Image quality of upscaled content will vary based on the source resolution.
Smart features
Smart features in TVs have been around for some time and continue to evolve with convenient features like intelligent search recommendations and voice commands. Most importantly, they allow you to connect to your favorite gaming and entertainment apps, including Netflix, Hulu, YouTube TV and over 300+ free LG Channels* available exclusively on LG TVs.
*Internet connection required; number of LG Channels subject to change.
Gaming features
When building their battlestations, gamers will want to look for a strong processor equipped to handle 4K gaming and a high screen refresh rate, also referred to as frames per second, of at least 120Hz to get those fluid action sequences ideal for sports fans, gamers and movie buffs.
Some LG TVs even come armed with a 144Hz refresh rate to support high-end PC gaming with a compatible graphics card. Take the experience even further with bonus features, such as our LG Game Optimizer, Nvidia GeForce NOW, Nvidia G-Sync and AMD Freesync to reach the speeds needed for a seamless experience with the latest games.
Some LG TVs even come armed with a 144Hz refresh rate to support high-end PC gaming with a compatible graphics card. Take the experience even further with bonus features, such as our LG Game Optimizer, Nvidia GeForce NOW, Nvidia G-Sync and AMD Freesync to reach the speeds needed for a seamless experience with the latest games.
Elevate your gaming with Xbox Game Pass Ultimate
Enjoy the precision of game changing LG TV technology and play hundreds of high-quality Xbox games with Xbox Game Pass Ultimate. Access legendary franchises and play new games on day one through the Xbox app available in the LG Gaming Portal. Start streaming today and elevate your play.9
Other features to look for
The scoop on reliability
When you invest in a new TV, you'll want to be sure that your new tech comes strapped for the long haul following your purchase and is able to keep up with the industry's hottest features, such as artificial intelligence. You may even ask yourself: so how long do LG TVs last?
With our exclusive tech like webOS Re:New, you can rest assured you'll enjoy top-rated performance and peace of mind with new software updates and feature refreshes for up to 5 years.* Plus, we stand behind our hardware with our 5-year panel warranty on our leading OLED G, M and Z Series models. And don't worry about everyday wear and tear. Our OLED TVs care for themselves with neat tricks like reducing energy output by automatically adjusting screen brightness and optimizing your TV's run power by removing unused apps.
With our exclusive tech like webOS Re:New, you can rest assured you'll enjoy top-rated performance and peace of mind with new software updates and feature refreshes for up to 5 years.* Plus, we stand behind our hardware with our 5-year panel warranty on our leading OLED G, M and Z Series models. And don't worry about everyday wear and tear. Our OLED TVs care for themselves with neat tricks like reducing energy output by automatically adjusting screen brightness and optimizing your TV's run power by removing unused apps.
Everyday uses for endless possibilities
The first question to ask yourself when starting the TV shopping process is 'why are you buying a TV?' Maybe you're hunting for the best TV for streaming, the best TV for gaming or a unicorn that tackles everything in between?
No matter how you plan to use your new tech, LG has got you covered; with refresh rates of up to 144 Hz—courtesy of our a11 AI processor—top-of-the-line gaming features and state-of-the-art cinema tech including Dolby Atmos®, Dolby Vision™ and FILMMAKER MODE™, the perfect TV for your needs is just a click away.***1
No matter how you plan to use your new tech, LG has got you covered; with refresh rates of up to 144 Hz—courtesy of our a11 AI processor—top-of-the-line gaming features and state-of-the-art cinema tech including Dolby Atmos®, Dolby Vision™ and FILMMAKER MODE™, the perfect TV for your needs is just a click away.***1
Exploring TVs by size
Choosing the perfect size
If you're wondering what size TV is right for your room, it largely depends on where it will be placed. When looking for a TV size comparison chart it's easier to calculate your ideal TV viewing distance by size by multiplying your screen's diagonal by 1.2.
The truth behind TV sizes
Technically, a TV's size is the measure of the TV's diagonal—so a 65-inch TV is actually smaller than a TV that measures 65 inches in width. Keep this in mind when measuring the space where you want to put your new TV. Remember to take note of height, width and wall depth as you shop for the right TV for your space.
Inside picture and sound quality
Smart features make the experience
Our stylish air purifiers not only look good—they do good, capturing airborne particles that can impact your family's comfort and health. Choose from two types of LG air care products according to your needs—airflow settings, and even an optional heating mode—so you can enjoy cleaner air all year round.
Plus, with LG's intelligent recommendation engine, it's even easier to find new content we think you'll love. And the best part: our top-rated TVs come future-proofed with our very own webOS Re:New, ensuring new software updates and feature refreshes for up to 5 years.*
LG's smart TV platform
Meet webOS—our one-of-kind smart platform that allows you to search for and discover your favorite content, streaming and entertainment apps.
LG Channels
Discover hours of premium content, including more than 300 free channels, all in one place with just a simple internet connection.
*Internet connection required; number of LG Channels subject to change.
webOS Re:New
We stand behind our tech long-term. Enjoy top-rated performance and peace of mind with new software updates and feature refreshes for up to 5 years.*
Types of TVs we offer
LG OLED Evo
LG OLED TVs have remained the world's #1 OLED brand for 11 consecutive years,* bringing to life brilliant color and perfect black with over 8.3 million self-lit pixels. Shop now and see for yourself.
LG QNED
LG QNED continues to break LED color barriers by combining with LG’s unique wide color gamut technology. And we didn't compromise on size: experience next level picture on even our largest 98" screen.
LG 4K UHD
LG's 4K UHD TV delivers four times the resolution of a standard HD TV for sharp picture quality at a value that will leave you absolutely floored. Plus, get all the extras you crave with easy access to LG's smart TV platform, webOS.
Your TV's Remote
To get started with your new TV, you'll need a remote to help you access smart features, control key settings and more. We've made the experience even simpler with the LG Magic Remote, designed for seamless searching, navigating and watching.
Shortcuts
Preset app buttons and shortcuts make accessing your favorite entertainment apps, content and key settings a simple and seamless experience.
Navigation
Point, click and scroll with intuitive mouse-like pointing plus wheel control to easily navigate our webOS interface or control your TV right from an NFC-enabled smartphone.
Voice controls
Use your voice to control your LG TV and its connected devices with built-in support for LG ThinQ™ and Amazon Alexa.
Shop our top recommendations
What other shoppers are buying
BEST SELLER
OLED83M3PUA
OLED evo M Series 83-Inch Class 4K Smart TV
A true theater experience
After using the LG OLED77M3 tv for a few months, I'm absolutely impressed! This TV has taken our family viewing experience to a whole new level. The picture quality is stunning, with vibrant colors and deep blacks that make every scene come to life. The wireless connection feature is great, allowing for a clean, cable-free setup that connects seamlessly to my devices. It surprised me that the Zero Connect wireless technology works so well, I was expecting for picture quality to suffer but have yet to experience that. Whether I'm watching movies, or gaming on my gaming console, the visual experience is unparalleled. The TV's sleek design adds a touch of elegance to our living room, and the user-friendly interface makes navigation a breeze. If you're looking to elevate your home entertainment setup, I highly recommend the LG OLED77M3. We have loved every minute of having it. Review submitted as part of a program that provides a purchase discount.
ERIK G.
BEST SELLER
OLED77G4WUA
77 inch Class LG OLED evo G4 4K Smart TV 2024
STUNNING Picture - Even During Daylight
The picture quality is truly stunning. It has deep blacks, vibrant colors, and such crisp details that makes you feel immediately immersed in whatever is on the screen, whether it's a video game or movie. It's super thin and sits flush against the wall so it's very aesthetically pleasing and minimal, so it doubles as great decor! It has really great sound, but we did add on the S90TR for a boost and it pairs perfectly! Review submitted as part of a program that provides a purchase discount.
MICHELLE H.
BEST SELLER
OLED77C4PUA
77 inch Class LG OLED evo C4 4K Smart TV 2024
Thinner than your finger!
The 65-inch Class LG OLED evo C4 4K Smart TV is an absolute game-changer in my home entertainment experience. From the moment I turned it on I was blown away by the stunning picture quality. The OLED technology truly shines here, with perfect blacks and vibrant colors that make every scene pop. The evo panel enhances brightness, making it a pleasure to watch even in well-lit rooms. I switched to this new TV mid-series, and the quality difference was instantly noticeable. The details and clarity were so much better, making the viewing experience far more enjoyable. One of my favorite aspects is the design. The sleek, ultra-thin profile looks gorgeous, adding a modern touch to my living room. The build quality is exceptional, and it feels like a premium product through and through. Overall, the TV has exceeded my expectations in every way. It's a must-have for anyone looking for a top-tier 4K TV in 2024. Review submitted as part of a program that provides a purchase discount.
HANNA M.
BEST SELLER
OLED77B4PUA
77 inch Class LG OLED B4 4K Smart TV 2024
A TV that doubles as art!
At-home movie nights are a big part of our household, and this TV has taken them to a whole new level! The picture quality and color are truly unmatched. It’s so clear and vibrant, making our movie-watching and video-game experience so much better. The super thin profile gives a really sleek vibe, and I love how the screen has little to no glare. The Always Ready feature is a favorite, allowing us to display screensavers like art pieces and motions. I particularly love this because we host events and dinners frequently, and it's great to turn our TV into a piece of decor when needed. I do wish you could slow down how fast it cycles through the art gallery you choose, though. Some settings were also a little frustrating to set up, forcing us to pair the LG remote with our other Smart Home devices even though we kept selecting “decline.” Overall, this is a really great TV with a ton of incredible features! Review submitted as part of a program that provides a purchase discount.
BRITTNEY G.
BEST SELLER
75QNED90TUA
75-Inch Class QNED 4K MiniLED QNED90T Series TV with webOS 24
I'm in love with that TV!
Recently upgraded to the LG TV 75-Inch for my new apartment and couldn't be happier! The immersive cinematic experience, thanks to ultimate contrast and virtual surround sound effects, is like having a personal theater. Bright colors and Dolby Vision technology enhance every detail, while AI-powered picture refinement ensures top-notch visuals. It's like having a smart assistant for your TV! Overall, this TV has elevated my home entertainment to new heights. If you're in the market for a TV, the LG QNED90T Series is a must-see. Review submitted as part of a program that provides a purchase discount.
VICTORIA H.
BEST SELLER
98QNED89TUA
98-Inch Class QNED 4K LED QNED89T series TV with webOS 24
Great TV
Picture is so clear and bright. It adjusts brightness to suit the room. Very pleased with tv.
WENDY
BEST SELLER
65QNED80TUC
65 Inch Class QNED80T Series 4K QNED TV with webOS 24
Elevated Experienced, Unparalleled
I recently got the LG 75QNED80TUC, and it's amazing! The 75" screen with Quantum Dot NanoCell tech makes colors pop, and the 4K resolution is super clear. As a content creator and social media manager, I love the webOS platform for easy access to all my streaming apps. The Magic Remote is a lifesaver too. The HDR with Dolby Vision IQ and HDR10 Pro adjusts to my room's lighting, so everything looks perfect. The α7 Gen4 AI Processor tweaks the picture & sound automatically, which is awesome for movie nights & gaming. Speaking of gaming, the low input lag & HDMI 2.1 features make games super smooth & responsive. The Game Optimizer is handy for quick adjustments. The sound quality is top-notch with AI Sound Pro & Dolby Atmos, making everything feel immersive. Overall, the LG 75QNED80TUC has totally upgraded my home setup. It's packed with cool features & offers amazing picture & sound quality. Highly recommend it! Review submitted as part of a program that provides a purchase discount.
ERIK G.
BEST SELLER
55UT7570PUB
55 Inch Class UHD Series 4K UHD TV with webOS 24
Even better than expected.
Replaced an existing LG of the same size, with this new one, as a "tech upgrade", related to audio features. I was expecting only incremental differences in video quality, since the existing TV was also 4K. However, the video quality of the new TV is "substantially" better. That was a pleasant surprise. Due to their quality I only buy LG TVs, and invariably replace them for new features, not because they don't last. I "handed down" this existing one.
BEST SELLER
50UR9000PUA
50 Inch Class UR9000 series LED 4K UHD Smart webOS 23 w/ ThinQ AI TV
Excellent Smart TV!
This LG 50 inch Smart TV is great! The screen is very clear, has vibrant colors, and the size is perfect for our bedroom. It sits on my dresser and as it is so thin, it does not take up the whole top of the dresser. The remote is easy to use and adding the apps was quick to set up.
MARTYW
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1Image quality of upscaled content will vary based on the source resolution.
2Internet connection required; number of LG Channels subject to change.
3PC with 144Hz graphic card required.
4Dolby, Dolby Vision, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories Licensing Corporation. Manufactured under license from Dolby Laboratories. Confidential unpublished works. Copyright © 2012–2024 Dolby Laboratories. All rights reserved.
5Depending on installation environment, there may be a slight gap between the TV and the wall. The 65" & 55" TV requires a LG OLW480 or WB22EGB slim wall mount sold which is separately. Installation requirements vary. See installation guide for details.
6In the 1st year of the warranty, panel, parts and labor costs are covered. In the 2nd-5th year of the warranty, only panels are covered, and labor will be charged. The 5-year limited panel warranty is available for the G, Z & M Series. Please see the warranty.
7Software update will automatically download. Consumers who disable “auto-update” will receive a pop-up notification to accept or deny software update.
8LG OLED TV has been ranked No.1 selling OLED TV Brand for 11 consecutive years by Omdia.
9Internet connection, Xbox Game Pass Ultimate subscription, and compatible Bluetooth gaming controller required. Xbox Cloud Gaming (Beta) requires Game Pass Ultimate subscription and supported device (both sold separately). Select regions (Xbox Supported Countries & Regions | Xbox ), devices (Xbox Support ), and games (Xbox Cloud Gaming (Beta) on Xbox.com ). Available on select LG Smart TV devices supporting webOS 24 and newer versions.
Images may be simulated and dramatized for illustrative purposes. Actual features, functionality, and other product specifications may differ and are subject to change without notice. Prices, promotions, and availability may vary by model, store, and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for their final price and availability.
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