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LG 77 Inch Class B3 series OLED 4K UHD Smart webOS 23 w/ ThinQ AI TV
LG 77 Inch Class B3 series OLED 4K UHD Smart webOS 23 w/ ThinQ AI TV
LG 77 Inch Class B3 series OLED 4K UHD Smart webOS 23 w/ ThinQ AI TV
LG 77 Inch Class B3 series OLED 4K UHD Smart webOS 23 w/ ThinQ AI TV
LG 77 Inch Class B3 series OLED 4K UHD Smart webOS 23 w/ ThinQ AI TV
OLED77B3PUA

LG 77 Inch Class B3 series OLED 4K UHD Smart webOS 23 w/ ThinQ AI TV

$3,299.99

Key Features
All Specs
  • Self-lit OLED 4K provide perfect black and infinite contrast
  • Enjoy outstanding picture powered by the a7 AI Processor Gen6
  • Smart TV with Magic Remote and over 300 free channels³ of entertainment
  • Home Cinema Experience with Dolby Vision™, Dolby Atmos®⁶ and FILMMAKER MODE™
  • Ultimate Gaming (G-SYNC compatible, FreeSync Premium, VRR. 4K @ Native 120Hz)
  • AI Sound Pro with Virtual 5.1.2 audio

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Features and Specs

A split screen displays a desert landscape with a starry sky showing LCD versus OLED. Text: LCD. OLED.
A TV in a stylish living room plays nature scene on-screen. Dolby Vision logo. FILMMAKER MODE logo.

We’re celebrating a decade of brilliance¹ that shows no sign of stopping. LG OLED’s iconic self-lit pixels shine brighter than before.

Enjoy outstanding picture powered by the α7 AI Processor 4K Gen6. Experience everything from movies to sports in vibrant color and incredible depth for an immersive viewing experience.

LG OLED has over 8.3 million self-lit pixels that turn on and off individually for perfect black and incredible colors, with contrast you can't get from anywhere else but OLED. Take in the action with a native 120Hz refresh rate for smooth, lifelike movement whether you love sports, movies, games or all of the above.

Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision™⁶ for extraordinary color, contrast and brightness. Land in the center of the action with LG's FILMMAKER MODE™, allowing you to see films just as the director intended.


For Owners

Warranty Information

1Source: Omdia. Unit shipments, 2013-2022. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party's own risk. Visit https://www.omdia.com/ for more details.

2Internet connection and subscriptions to streaming services are required.

3Number of LG Channels subject to change.

4Subscription and compatible gaming controller are required.

5Sound bar can be purchased separately.

6Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.


Images may be simulated and dramatized for illustrative purposes. Actual features, functionality, and other product specifications may differ and are subject to change without notice. Prices, promotions, and availability may vary by model, store, and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for their final price and availability.

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