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77 inch Class LG OLED evo AI C4 4K Smart TV 2024 - OLED77C4PUA

$2,499.99
$1,199.01 OFF$3,699.00
OLED77C4PUA
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#1 Rated in Overall TV Customer Satisfaction. ACSI(American Customer Satisfaction Index). Energy STAR.
OLED77C4PUA

77 inch Class LG OLED evo C4 4K Smart TV 2024

$2,499.99
$1,199.01 OFFwas $3,699.00

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Key Features
All Specs
  • World's No.1 OLED TV Brand⁶, Celebrating 11 years of perfecting award-winning OLED TV technology
  • With OLED’s over 8.3 million self-lit pixels see perfect black and luminous colors
  • Alpha 9 AI Processor Gen7 provides smooth, crisp picture and sound with AI Picture Pro and AI Super Upscaling
  • Enjoy movie magic from home with Dolby Vision™, Dolby Atmos®³ & FILMMAKER MODE™
  • Ultimate Gaming with 144Hz Refresh Rate⁸, NVIDIA G-Sync, AMD FreeSync Premium and 0.1ms response time
  • Brightness Booster technology magnifies each individual pixel for luminous quality that shines with every detail
  • With webOS & LG Channels, browse your favorite streaming apps & view 300+ free channels. Enjoy up to 5 years of software updates with webOS Re:New¹⁴

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Free In-home Delivery
Delivery to your room of choice. Schedule your appointment during checkout. Next day available in select areas.
Installation Services
Take advantage of professional TV stand set up or wall mounting services by Handy.
Free Returns
Shop with confidence. Free returns within 14 days of delivery.
Return Policy
Extended Coverage
1-year standard warranty with parts and labor included. Additional extended service plans available.
Features and Specs

LG is the World's Number 1 OLED TV brand for 11 years.
Bring home the magic of the cinema

The gold standard in OLED TV from the creators of OLED.9

LG's flagship OLED technology creates an incredible watching experience and stellar picture quality illuminated with over 8 million self-lit pixels, see perfect black and luminous colors. Take in rich and accurate colors from the brightest to darkest parts of the scene thanks to 100% Color Volume1 and with 100% Color Fidelity.2

The C4's exclusive processor is the brains behind a truly unforgettable TV experience. You'll get smooth, vivid picture no matter what you watch with AI Super Upscaling4 which automatically enhances picture quality whether you're watching sports, movies, or a late-night favorite. Multi View lets you split your screen into two unique views so you can watch even more than before.5

Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision™ for extraordinary color, contrast and brightness, plus Dolby Atmos®3 for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE™, allowing you to see films just as the director intended.


For Owners

Warranty Information

1Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek.

2Third-party testing conducted by Intertek showed the color fidelity of the display is 100% based on CIE dE 2000 color difference metric calculated for 125 color patches distributed across the entire color volume. Color difference (Delta-E) value was less than 2 for each of the 125 color patches.

3Dolby, Dolby Vision, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories Licensing Corporation. Manufactured under license from Dolby Laboratories. Confidential unpublished works. Copyright © 2012–2024 Dolby Laboratories. All rights reserved.

4Image quality of upscaled content will vary based on source resolution.

5Multi View may display 1-HDMI input, screen share, or select apps.

6Subscription and compatible gaming controller are required.

7Internet connection and subscriptions to streaming services are required; number of LG Channels subject to change.

8PC with 144Hz graphic card required.

9World's No. 1 OLED TV for 11 Years." Source: Omdia. Unit shipments, 2013-2023. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk. Visit https://www.omdia.com/ for more details.

10Google is a trademark of Google LLC. Google Assistant is not available in certain languages and countries. Apple, the Apple logo, Apple TV, AirPlay® and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries. Supported menus and apps may vary by country. Voice Command availability may vary by products and countries. Menus displayed may be different upon release. Support for AirPlay® 2 and HomeKit may vary by region.

11LG OLED Synergy Bracket compatible with 55/65/77” OLED evo C2, C3 and C4 models.

Screen images simulated. All comparisons and animations are dramatized for illustrative purposes.

12Software update will automatically download. Consumers who disable “auto-update” will receive a pop-up notification to accept or deny software update

14Internet connection and subscriptions to streaming services are required; number of LG Channels subject to change. Software update will automatically download. Consumers who disable “auto-update” will receive a pop-up notification to accept or deny software update.

Based on the 2023 ACSI® Survey of customers rating their TV manufacturer. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index. For more about the ACSI, visit www.theacsi.org.


Images may be simulated and dramatized for illustrative purposes. Actual features, functionality, and other product specifications may differ and are subject to change without notice. Prices, promotions, and availability may vary by model, store, and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for their final price and availability.

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