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43 inch Class LG UHD AI UA77 4K Smart TV 2025

$279.99

Experience LG’s Award winning Smart TV platform powered by webOS
LG UHD AI
LG UHD AI
LG UHD AI
NEW
LG UHD AI
43UA7700PUB

43 inch Class LG UHD AI UA77 4K Smart TV 2025

$279.99

Key features
All Specs
  • Bring your favorite content to life in 4K resolution
  • A thrilling watching experience powered by the Alpha 7 AI Processor Gen8
  • LG’s Award winning Smart TV platform powered by webOS. Get easy access to streaming your favorite apps & more¹
  • Get instant access to over 350 free channels with LG Channels¹
  • Enjoy 5 years of platform updates for peace of mind¹
  • HDR10 Pro delivers a dramatic visual experience
  • Personalized Picture & Sound Wizard for a Customized Experience
  • See it as the Director intended with FILMMAKER MODE™
Installation services

Professional installation and setup services are available for this product.

LG Premium Care by Asurion

Stay protected after manufacturer standard parts and labor warranty ends. No deductible or additional fees.

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Features and specs
See All Specs

Taking in the views

Everything you need to bring your favorite content to life with the power of 4K and the extras you crave.

Taking in the views

Get wrapped up in the experience

Enhanced brightness, improved sound, refined picture detail with 4K upscaling and Dynamic Tone Mapping. It all comes together for a thrilling watching experience powered by the Alpha 7 AI Processor Gen8.

LG
AI
a7
4K
Al Processor
Gen8

A universe of entertainment at your fingertips

No matter which TV you choose, your LG TV makes it easier than ever to find what you need and more. Browse all your favorite streaming apps and more.1


All New CH LG Channels
Discover hundreds of live channels and movies.
Stream Free
Home Hub
NETFLIX
video + hulu sling tv
YouTube max tubi plutotv
shop
Recommended for you
SQUID GAME 2
THE
RINGS POWER
INSIDE OUT
Learning
H
LG FITNESS
Severance

Tons of free entertainment at your fingertips

Get instant access to over 350 free channels,1 including movies, breaking news, sports and more. Discover and enjoy premium new entertainment with nothing more than an internet connection, app subscriptions not needed.

Tons of free entertainment at your fingertips

Enjoy 5 years of platform updates for peace of mind

With LG’s Re:New Program enjoy new software updates and feature refreshes for up to 5 years. This ensures your TV's OS will be compatible with new feature updates and system refreshes.1

OCES Innovation Awards
webOS
Re:New Program
2025
Honoree

Powerful colors that pop

HDR10 Pro delivers a dramatic visual experience and elevated picture quality by enhancing each color on your screen for a "wow" effect.

SDR HDR10 PRO

Personalized Picture & Sound Wizard for a Customized Experience

Set your personalized picture and audio settings. The Personalized Picture & Sound Wizard uses AI technology to analyze your favorite images and sound clips to create a personalized picture and audio experiences tailored for you.

Personalized Picture & Sound Wizard for a Customized Experience

Just the way they intended

Watch films just how the directors envisioned them with automatic preservation of the director’s original colors, settings and frame rates for a true at-home cinematic experience.

Just the way they intended

Bring on the game

Experience real-time action with virtually no tearing from FreeSync™, VRR, GeForce NOW and Xbox Cloud Gaming.2 Plus, the LG Game Optimizer, Game Dashboard get you and keep you in the action.

VRR
Variable Refresh Rate
GEFORCE
NVIDIA NOW
ALLM
eARC
Auto Low Latency Mode
Enhanced Audio Return Channel

TV Mirroring: Seamlessly Connect and Share

Apple AirPlay 2 and Google Cast allows you to display the content from your smartphone, tablet, or computer directly onto your TV screen. Whether you're watching videos, playing games, or sharing photos, TV mirroring provides a larger, more immersive viewing experience.3

TV Mirroring: Seamlessly Connect and Share

Perfect Match: Home Theater Soundbar with Dolby Atmos®4

Transform your TV into an entertainment powerhouse. This S70TY LG Soundbar packs 3-D spatial audio into a sleek, stylish design that sounds as great as it looks. Learn more about the LG S70TY Soundbar.

Perfect Match: Home Theater Soundbar with Dolby Atmos®4
All Specs

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Backlight Type
Direct
Display Resolution
4K Ultra HD (3,840 x 2,160)
Display Type
4K UHD
Refresh Rate
60Hz Native
Dynamic Tone Mapping
Yes
Filmmaker Mode
Yes
HDR (High Dynamic Range)
HDR10 / HLG
Picture Processor
α7 AI Processor 4K Gen8
AI Upscaling
4K Super Upscaling
VRR (Variable Refresh Rate)
Yes (Up to 60Hz)
ALLM (Auto Low Latency Mode)
Yes
Game Optimizer
Yes
HGIG Mode
Yes
Multi View
Yes
Amazon Alexa (Built-in)
Ready (requires Magic Remote)
Matter
Yes
Works with Apple Airplay2
Yes
AI Concierge
Yes
USB Camera Compatible
Yes
Game Service
Yes
Music Service
Yes
Home Office
Yes
Google Cast built-in
Yes
Works with Amazon Alexa
Yes
Works with Apple Home
Yes
Content Partners
Netflix, Max, Disney+, YouTube, Prime Video, ESPN, Apple TV, Sling TV and more
Full Web Browser
Yes
Works with Hey Google
Yes
Home Hub
Yes
Intelligent Voice Recognition
Yes
LG Channels
Yes
App Store
Yes
ThinQ® Smart Technology
Yes
Magic Remote Control
Ready (requires Magic Remote)
Operating System (OS)
webOS 25
Sports Alert
Yes
Clear Voice Pro
Yes (Auto Volume Leveling)
AI Sound
α7 AI Sound Pro (Virtual 9.1.2 Up-mix)
Audio Codec
AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, apt-X (Refer to manual)
Bluetooth Surround Ready
Yes
LG Sound Sync
Yes
Speaker Direction
Down Firing
Speaker System
2.0 Channel
Sound Mode Share
Yes
SPDIF (Optical Digital Audio Out)
1ea
Bluetooth® Support
Yes (v 5.1)
Ethernet Input
1ea
HDMI Audio Return Channel
eARC (HDMI 2)
HDMI Input
3ea (supports eARC, ALLM)
Simplink (HDMI CEC)
Yes
IP Control
Yes
RF Input (Antenna/Cable)
1ea
Smartphone Remote App
Yes
TV Tuner
ATSC1.0 (Terrestrial), QAM (Cable)
USB Input
2ea (v 2.0)
Wi-Fi® Standard
Yes (Wi-Fi 5)
Annual Power Consumption
149kWh/y
Power Consumption
80 W
Power Supply (Voltage, Hz)
AC 120V, 50/60Hz
Standby Power Consumption
Under 0.5W
TV Weight without Stand
13.4 lbs
Packaging Dimensions (WxHxD)
42.1" x 25.6" x 4.4"
Packaging Weight
18.1 lbs
Stand Width
34.5"
TV Dimensions with Stand (WxHxD)
37.7" x 23.9 x 9.3"
TV Dimensions without Stand (WxHxD)
37.7" x 22.0" x 2.3"
TV Weight with Stand
13.7 lbs
VESA Mounting (WxH)
200 x 300
E-Manual
Yes
Power Code
Yes
Quick Start Guide
Yes
Remote
Yes
Remote Control Battery
Yes
Stand
Yes
Country of origin
Mexico
Diagonal
43.1"
Series
UA77
Size
43"
Limited Warranty
1 Year Parts & Labor
UPC
195174102428

For owners

Warranty Information

1Internet connection and subscriptions to streaming services are required; number of LG Channels subject to change. Software update will automatically download. Consumers who disable “auto-update” will receive a pop-up notification to accept or deny software update.

2Subscription and compatible gaming controller are required.

3Google is a trademark of Google LLC. Google Assistant is not available in certain languages and countries. Apple, the Apple logo and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.

4Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories. Soundbar sold separately.


Images may be simulated and dramatized for illustrative purposes. Actual features, functionality, and other product specifications may differ and are subject to change without notice. Prices, promotions, and availability may vary by model, store, and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for their final price and availability.

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