2/5
NEW
OLED77B5PUA

77 inch Class LG OLED AI B5 4K Smart TV 2025

$2,999.00

Key features
All Specs
  • World's No.1 OLED TV Brand¹, Celebrating 12 years of perfecting award-winning OLED TV technology
  • Alpha 8 AI Processor Gen detects what you're watching and automatically improves the picture and sound quality
  • With OLED’s over 8.3 million self-lit smart pixels see perfect black and perfect color
  • Enjoy movie magic from home with Dolby Vision®, Dolby Atmos® & FILMMAKER MODE™³
  • Packed with gaming features like NVIDIA G-Sync and 120Hz refresh rate
  • LG’s Award winning Smart TV platform powered by webOS. Get access to apps & view over 300 free LG Channels. Plus get up to 5 years of software updates with webOS Re:New⁴
  • Personalized Picture & Sound Wizard for a Customized Experience
  • Personalized search and recommendations with AI Search / Concierge

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Features and specs
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World's No.1 OLED TV Brand

Celebrating 12 years of perfecting award-winning OLED TV technology.1

Refined picture, powered by AI

Enjoy outstanding picture, which uses AI to detect what you're watching and automatically improves the picture and sound quality to your personal preferences.

Refined picture, powered by AI

Perfect Black & Perfect Color

LG's flagship OLED technology creates an incredible watching experience and stellar picture quality with perfect black and perfect color on over 8.3 million self-lit smart pixels, even in bright rooms.

Perfect Black & Perfect Color

Bring home the magic of home cinema

Experience the magic of the big screen right from your couch. Loaded with Dolby Vision® for extraordinary color, contrast and brightness, plus Dolby Atmos®3 for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE™, allowing you to see films just as the director intended.

Bring home the magic of home cinema

Game with the power of LG OLED

Experience crisp, smooth imagery from a 0.1ms response time and up to 120Hz refresh rate to let you game without any blurring or tearing to keep up with the fastest games. LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium & VRR to further improve gaming. 4 HDMI 2.1 inputs allow you to plug in all the devices you need. Whether you game on consoles or on the cloud,7 the LG Game Dashboard & Game Optimizer put all the control at your fingertips.

Game with the power of LG OLED

A universe of entertainment at your fingertips

Your LG TV makes it easier than ever to find what you need and more. Search less and stream more with LG's next-gen AI -- which delivers a smarter more personalized experience. Browse all your favorite streaming apps and let LG Channels connects you to over 300 free channels.Plus with LG’s Re:New Program enjoy new software updates and feature refreshes for up to 5 years.4

A universe of entertainment at your fingertips

Personalized Picture & Sound Wizard for a Customized Experience

Set your personalized picture and audio settings. The Personalized Picture & Sound Wizard uses AI technology to analyze your favorite images and sound clips to create a personalized picture and audio experiences tailored for you.

Personalized Picture & Sound Wizard for a Customized Experience

Personalized search and recommendations

Leveraging AI, LG makes it easier for you to find what you want to watch. The TV learns what your preferences are based on your interests and your previous viewing selections. Simply press the mic button and AI Concierge will offer tips and recommendations specific to the app or source you are watching at the time for relevant results.

What kind of sports games are there?
Here are the search results for
"What kind of sports games are there?"
# Women's College Basketball
# NBA Playoffs
Hold the Al button on the 
Microsoft Copilot
Ask Copilot >
Youtube
More search results

It really is like magic

Our AI Magic Remote allows quick and easy access to key TV features and functions by accessing controls via the new AI button. Use the Magic Remote pointer or speak into the remote by selecting the AI icon to quickly access what you are looking for.

It really is like magic

TV Mirroring: Seamlessly Connect and Share

Apple AirPlay 2 and Google Cast allows you to display the content from your smartphone, tablet, or computer directly onto your TV screen. Whether you're watching videos, playing games, or sharing photos, TV mirroring provides a larger, more immersive viewing experience.5

Less is more

Ready assist with your connect devices

Control your TV and connected devices with built-in support for ThinQ, Google Assistant, Amazon Alexa, Matter and Apple HomeKit.5

Ready assist with your connect devices

Brilliant LG OLED picture meets immersive sound with LG Soundbars

If you’re looking for the best - choose LG S95TR Soundbar. With 5 up-firing speakers Dolby Atmos® 3 sound and WOW Orchestra6 – for synchronized audio between your LG TV and LG Soundbar – you’ll experience our boldest and most brilliant pair yet. Learn more about the LG S95TR Home Theater Soundbar.

Brilliant LG OLED picture meets immersive sound with LG Soundbars
All Specs
Picture (Panel)
Display Resolution
4K Ultra HD (3,840 x 2,160)
Display Type
4K OLED
Wide Color Gamut
Yes
Perfect Black
Yes
Refresh Rate
120Hz Native
 
 
 
 
 
 
Picture (Processing)
Dynamic Tone Mapping
Yes (Dynamic Tone Mapping Pro)
Dolby Vision
Yes
Filmmaker Mode
Yes
Dimming Technology
Pixel Dimming
AI Picture
Yes
HDR (High Dynamic Range)
Dolby Vision / HDR10 / HLG
Motion
OLED Motion
Picture Processor
α8 AI Processor 4K Gen2
AI Upscaling
α8 AI Super Upscaling 4K
 
 
 
 
 
 
Gaming
VRR (Variable Refresh Rate)
Yes (Up tp 120Hz)
ALLM (Auto Low Latency Mode)
Yes
FreeSync™
Yes
Game Optimizer
Yes
G-Sync Compatible (Nvidia)
Yes
HGIG Mode
Yes
Response Time
Less than 0.1ms
 
 
Smart TV
Multi View
Yes
Amazon Alexa (Built-in)
Yes (Built-in)
Always Ready
Yes
Matter
Yes
Works with Apple Airplay2
Yes
AI Concierge
Yes
USB Camera Compatible
Yes
Game Service
Yes
Music Service
Yes
Home Office
Yes
Google Cast built-in
Yes
Works with Amazon Alexa
Yes
Works with Apple Home
Yes
Content Partners
Max, ESPN, Apple TV, Disney+, Sling TV and more, Netflix, Prime Video, Youtube
Full Web Browser
Yes
Works with Hey Google
Yes
Home Hub
Yes
Intelligent Voice Recognition
Yes
LG Channels
Yes
App Store
Yes
ThinQ® Smart Technology
Yes
Magic Remote Control
Built-In
Operating System (OS)
webOS 25
Sports Alert
Yes
Audio
Clear Voice Pro
Yes (Auto Volume Leveling)
AI Sound
α8 AI Sound Pro (Virtual 9.1.2 Up-mix)
Audio Codec
AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)
Bluetooth Surround Ready
Yes
Dolby Atmos
Yes
LG Sound Sync
Yes
Speaker Direction
Down Firing
Speaker System
2.0 Channel
Sound Mode Share
Yes
WiSA Ready
Yes
 
 
 
 
Connectivity
Bluetooth® Support
Yes (v 5.3)
Ethernet Input
1ea
HDMI Audio Return Channel
eARC (HDMI 3)
HDMI Input
4ea (supports 4K 120Hz, eARC, VRR, ALLM, QMS (4 port))
Simplink (HDMI CEC)
Yes
IP Control
Yes
RF Input (Antenna/Cable)
1ea
RS-232C Input (Min Jack)
Yes
Smartphone Remote App
Yes
TV Tuner
ATSC1.0 (Terrestrial), QAM (Cable)
USB Input
2ea (v 2.0)
Wi-Fi® Standard
Yes (Wi-Fi 6E)
Power
Power Supply (Voltage, Hz)
AC 120V, 50/60Hz
Standby Power Consumption
Under 0.5W
 
 
 
 
Accessories Included
E-Manual
Yes
Power Cable
Yes
Quick Start Guide
Yes
Remote
Yes
Remote Control Battery
Yes
Stand
Yes
 
 
 
 
General
Country of origin
Mexico
Diagonal
77.4"
Series
OLEDB5
Size
77"
Warranty
Limited Warranty
1 Year Parts & Labor
 
 
 
 
 
 

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  • World's No.1 OLED TV Brand¹, Celebrating 12 years of perfecting award-winning OLED TV technology
  • Brightness Booster magnifies each individual pixel for remarkably luminous detail
  • Bright Room Ready performs great no matter the room or the lighting
$5,399.99
Professional Install Available

1Source: Omdia. Unit shipments, 2013-2024. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk. Visit https://www.omdia.com/ for more details.

2Image quality of upscaled content will vary based on source resolution.

3Dolby, Dolby Vision, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories Licensing Corporation. Manufactured under license from Dolby Laboratories. Confidential unpublished works. Copyright © 2012–2025 Dolby Laboratories. All rights reserved.

4Internet connection and subscriptions to streaming services are required; number of LG Channels subject to change. Software update will automatically download. Consumers who disable “auto-update” will receive a pop-up notification to accept or deny software update.

5Google is a trademark of Google LLC. Google Assistant is not available in certain languages and countries. Apple, the Apple logo and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.

6Only available on select LG TV and LG Soundbar models

7Subscription and compatible gaming controller are required.


Images may be simulated and dramatized for illustrative purposes. Actual features, functionality, and other product specifications may differ and are subject to change without notice. Prices, promotions, and availability may vary by model, store, and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for their final price and availability.