77 inch Class LG OLED AI B5 4K Smart TV 2025
$2,999.00
Key features
- World's No.1 OLED TV Brand¹, Celebrating 12 years of perfecting award-winning OLED TV technology
- Alpha 8 AI Processor Gen detects what you're watching and automatically improves the picture and sound quality
- With OLED’s over 8.3 million self-lit smart pixels see perfect black and perfect color
- Enjoy movie magic from home with Dolby Vision®, Dolby Atmos® & FILMMAKER MODE™³
- Packed with gaming features like NVIDIA G-Sync and 120Hz refresh rate
- LG’s Award winning Smart TV platform powered by webOS. Get access to apps & view over 300 free LG Channels. Plus get up to 5 years of software updates with webOS Re:New⁴
- Personalized Picture & Sound Wizard for a Customized Experience
- Personalized search and recommendations with AI Search / Concierge
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Features and specs
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World's No.1 OLED TV Brand
Celebrating 12 years of perfecting award-winning OLED TV technology.1
Refined picture, powered by AI
Enjoy outstanding picture, which uses AI to detect what you're watching and automatically improves the picture and sound quality to your personal preferences.
Perfect Black & Perfect Color
LG's flagship OLED technology creates an incredible watching experience and stellar picture quality with perfect black and perfect color on over 8.3 million self-lit smart pixels, even in bright rooms.
Bring home the magic of home cinema
Experience the magic of the big screen right from your couch. Loaded with Dolby Vision® for extraordinary color, contrast and brightness, plus Dolby Atmos®3 for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE™, allowing you to see films just as the director intended.
Game with the power of LG OLED
Experience crisp, smooth imagery from a 0.1ms response time and up to 120Hz refresh rate to let you game without any blurring or tearing to keep up with the fastest games. LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium & VRR to further improve gaming. 4 HDMI 2.1 inputs allow you to plug in all the devices you need. Whether you game on consoles or on the cloud,7 the LG Game Dashboard & Game Optimizer put all the control at your fingertips.
A universe of entertainment at your fingertips
Your LG TV makes it easier than ever to find what you need and more. Search less and stream more with LG's next-gen AI -- which delivers a smarter more personalized experience. Browse all your favorite streaming apps and let LG Channels connects you to over 300 free channels.Plus with LG’s Re:New Program enjoy new software updates and feature refreshes for up to 5 years.4
Personalized Picture & Sound Wizard for a Customized Experience
Set your personalized picture and audio settings. The Personalized Picture & Sound Wizard uses AI technology to analyze your favorite images and sound clips to create a personalized picture and audio experiences tailored for you.
Personalized search and recommendations
Leveraging AI, LG makes it easier for you to find what you want to watch. The TV learns what your preferences are based on your interests and your previous viewing selections. Simply press the mic button and AI Concierge will offer tips and recommendations specific to the app or source you are watching at the time for relevant results.
It really is like magic
Our AI Magic Remote allows quick and easy access to key TV features and functions by accessing controls via the new AI button. Use the Magic Remote pointer or speak into the remote by selecting the AI icon to quickly access what you are looking for.
TV Mirroring: Seamlessly Connect and Share
Apple AirPlay 2 and Google Cast allows you to display the content from your smartphone, tablet, or computer directly onto your TV screen. Whether you're watching videos, playing games, or sharing photos, TV mirroring provides a larger, more immersive viewing experience.5
Ready assist with your connect devices
Control your TV and connected devices with built-in support for ThinQ, Google Assistant, Amazon Alexa, Matter and Apple HomeKit.5
Brilliant LG OLED picture meets immersive sound with LG Soundbars
If you’re looking for the best - choose LG S95TR Soundbar. With 5 up-firing speakers Dolby Atmos® 3 sound and WOW Orchestra6 – for synchronized audio between your LG TV and LG Soundbar – you’ll experience our boldest and most brilliant pair yet. Learn more about the LG S95TR Home Theater Soundbar.
All Specs
1Source: Omdia. Unit shipments, 2013-2024. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk. Visit https://www.omdia.com/ for more details.
2Image quality of upscaled content will vary based on source resolution.
3Dolby, Dolby Vision, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories Licensing Corporation. Manufactured under license from Dolby Laboratories. Confidential unpublished works. Copyright © 2012–2025 Dolby Laboratories. All rights reserved.
4Internet connection and subscriptions to streaming services are required; number of LG Channels subject to change. Software update will automatically download. Consumers who disable “auto-update” will receive a pop-up notification to accept or deny software update.
5Google is a trademark of Google LLC. Google Assistant is not available in certain languages and countries. Apple, the Apple logo and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.
6Only available on select LG TV and LG Soundbar models
7Subscription and compatible gaming controller are required.
Images may be simulated and dramatized for illustrative purposes. Actual features, functionality, and other product specifications may differ and are subject to change without notice. Prices, promotions, and availability may vary by model, store, and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for their final price and availability.
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