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LG OLED evo NCAA TVC
LG OLED evo C3 77 inch 4K Smart TV 2023
LG OLED evo C3 77 inch 4K Smart TV 2023
Self-Lit OLED 4K
LG OLED evo C3 77 inch 4K Smart TV 2023
OLED77C3PUA

LG OLED evo C3 77 inch 4K Smart TV 2023

$3,499.99

Key Features
All Specs
  • Brighter picture powered by Brightness Booster
  • Additional screen sizes perfect for gaming 
  • GeForce Now cloud gaming + easy-access gaming controls
  • Cinematic picture and sound with Dolby Atmos® & Vision®
  • Updated smart TV interface with Hands-Free Voice Recognition

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Features and Specs

A parrot with beautifully colored feathers. Alpha9 4K AI Processor Gen6 chip.
A TV in a stylish living room with two eagles soaring on-screen. FILMMAKER MODE logo. Dolby Vision logo. Dolby Atmos logo.

We’re celebrating a decade of brilliance1 that shows no sign of stopping. LG OLED’s iconic self-lit pixels shine brighter than before.2

The OLED evo C-series is powered by the α9 AI Processor Gen6—made exclusively for LG OLED—for beautiful picture and performance. The Brightness Booster improves brightness so you get luminous picture and high contrast, even in well-lit rooms.2 AI-assisted deep learning analyzes what you're watching to choose the best picture and sound setting for your content.

Take in rich and accurate colors from the brightest to darkest parts of the scene thanks to 100% Color Volume4 and with 100% Color Fidelity5.

Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision™ for extraordinary color, contrast and brightness, plus Dolby Atmos®3 for wrap-around sound. Land in the center of the action with LG's FILMMAKER MODE™, allowing you to see films just as the director intended.


For Owners

Warranty Information

¹Source: Omdia. Unit shipments, 2013-2022. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party's own risk. Visit https://www.omdia.com/ for more details.

²Based on LG internal testing: 55/65/77/83” LG OLED evo C3 models are brighter than non-OLED evo B3 models.

³Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.

⁴Internet connection and subscriptions to streaming services are required.

⁵Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek.

⁶Third-party testing conducted by Intertek showed the color fidelity of the display is 100% based on CIE dE 2000 color difference metric calculated for 125 color patches distributed across the entire color volume. Color difference (Delta-E) value was less than 2 for each of the 125 color patches.

⁷Subscription and compatible gaming controller are required.

⁸Number of LG Channels subject to change.

⁹Sound bar can be purchased separately.


Images may be simulated and dramatized for illustrative purposes. Actual features, functionality, and other product specifications may differ and are subject to change without notice. Prices, promotions, and availability may vary by model, store, and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for their final price and availability.

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